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All Journal JURNAL ILMIAH M-PROGRESS EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Journal of Contemporary Administration and Management (ADMAN)
Maksum, Choiril
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Marketing Mix Dan Service Quality Terhadap Kepuasan Nasabah Melalui Brand Equity Pada PT Bank Bukopin Tbk Periode 2016 Ratnawati; Maksum, Choiril; Jasin, Moch
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.396

Abstract

The purpose of this research is to determine the influence of Marketing Mix and Service Quality on Customer Satisfaction through Brand Equity at PT Bank Bukopin Tbk, Cikarang branch. The sampling technique used is purposive sampling, with a total sample of 265 respondents. The research analysis technique employs Structural Equation Modeling (SEM). The research results show that Marketing Mix and Service Quality have a significant effect on Customer Satisfaction. This study also indicates that Marketing Mix and Service Quality significantly influence Customer Satisfaction through Brand Equity. The study proves that the higher the quality of service, the greater the level of customer satisfaction. Based on the analysis, companies can develop more effective marketing strategies, leading to improved service quality, which ultimately enhances customer satisfaction.
Evaluation of the Effectiveness of Statistical Management Tools in Improving the Performance of Business Organisations Agustian, Kresnawidiansyah; Maksum, Choiril; Zen, Agustian; Sekarini, Ratih Ayu; Malik, Aulia Januar
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.56

Abstract

In an era of globalisation and intensifying business competition, business organisations must constantly strive to improve their operational effectiveness in order to survive and thrive. One tool that has been used by many organisations in this effort is statistical management. Statistical management is a data-driven approach that enables organisations to make better decisions, identify improvement opportunities, and better manage risks. This literature review aims to present an in-depth understanding of the use of statistical management in the context of business organisations. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that evaluating the effectiveness of Statistical Management tools in improving the performance of business organisations is an important step in maintaining competitiveness and long-term success. Statistical Management provides a robust framework for collecting, analysing, and interpreting statistical data, which in turn helps organisations make better decisions, improve product or service quality, and optimise operational processes.
PENGARUH DIMENSI BUDAYA DAN KOMUNIKASI TERHADAP PRESEPSI KONSUMEN SERTA IMPLIKASINYA TERHADAP PURCHASE DECISION PELANGGAN E-COMMERCE DI JAKARTA Maksum, Choiril; Jasin, Mochammad; Nurezas, Nurezas
JURNAL ILMIAH M-PROGRESS Vol 7 No 1 (2017): JURNAL M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1291.654 KB) | DOI: 10.35968/m-pu.v7i1.177

Abstract

Teknologi informasi yang berkembang sangat pesat dimanfaatkan oleh sektor usaha dan industry untuk meningkatkan produktifitas. Salah satu cara dengan menggunakan platform ecommerce, cara ini dinilai sangat potensial karena Indonesia merupakan salah satu market ecommerce terbesar di Asia Tenggara. Masyarakat atau pengguna internet kini lebih cenderung membeli ataupun review barang atau jasa secara on-line. Artinya preferensi pembelian sebagian masayarakat mulai mengalami perubahan, hal ini membuat pergeseran budaya pembelian dari konvensional menjadi secara on-line. Maka adanya pergeseran budaya dengan ditunjang penggunaan instrumen komunikasi pemasaran oleh sektor usaha, dapat diukur prespsi konsumen atas e-commerce yang kemudian apakah berimplikasi terhadap purchase decision. Obyek penelitian ini adalah pelanggan e-commerce di Jakarta lalu teknik penentuan sample adalah non probability sampling dengan jumlah sample sebanyak 120 responden. Metode analisis menggunakan Structural Equation Model berbasis variance atau Partial Least Square. Berdasarkan analisis jawaban angket responden didapati seluruh indikator dinyatakan valid dan reliable dan model yang diteliti dikategorikan marginal fit. Hasil penelitian dapat disimpulkan seluruh variabel dimensi budaya berpengaruh terhadap presepsi konsumen sedangkan hanya variabel uncertainty avoidance yang berpengaruh terhadap purchase decision. Untuk dimensi komunikasi hanya variable advertising yang berpengaruh terhadap presepsi konsumen sedangkan seluruh variable dimensi komunikasi tidak berpengaruh terhadap purchase decision. Kata Kunci: E-commerce, Dimensi Budaya, Komunikasi Pemasaran, Consumer Behaviour
Co-Authors Agustian, Kresnawidiansyah Jasin, Moch Jasin, Mochammad Malik, Aulia Januar Nurezas, Nurezas RATNAWATI Sekarini, Ratih Ayu Zen, Agustian