Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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All Journal Asian Journal of Management, Entrepreneurship and Social Science
Rian Ardianto
Universitas Pertiwi
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact Of Brand Image And Prıce Onlıne Product Purchase Decısıons At Shopee Norvadewi Norvadewi; Ferdinandus Sampe; Rian Ardianto; Muhammad Yusuf
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The purpose of this study was to determine the effect of Brand Image and Price on Purchase Decisions by Shopee consumers in Bandung City, both partially and simultaneously. The sampling method in this research is using descriptive quantitative methods. Sampling with probability sampling method with the type of simple random sampling. The data collection technique used a questionnaire instrument as many as 100 respondents. The data analysis technique used multiple linear regression. Tests in this study using SPSS 25. Hypothesis testing in this study using t test and f test. The coefficient of determination (R2) obtained from the brand image and price variables on purchasing decisions is 0.792 (79.2%). The results of multiple linear regression indicate that brand image has an effect of 0.377 (37. 7%) on purchasing decisions and prices has an effect of 0.409 (40.9%) on purchasing decisions. It can be said that from the t test and f test, brand image and price have a significant partial effect on purchasing decisions and brand image and price together have a significant simultaneous effect on purchasing decisions on Shopee.
The Effect Of Competence, Work Experience, Work Environment, And Work Discipline On Employee Performance I Nyoman Tri Sutaguna; Muhammad Yusuf; Rian Ardianto; Pawit Wartono
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to determine the effect of competence, work experience, work environment, discipline on employee performance. The sampling method uses the census method with a total sample of 46 people. Data collection using the method of observation, interviews and questionnaires. The collected data will be processed in several stages. The first is descriptive analysis. Both multiple linear analyzes. The three data quality tests consist of a validity test and a reliability test. The four classical assumption tests consist of the normality test, heteroscedasticity test, autocorrelation test and multicollinearity test. The five hypothesis tests consist of a T test (partial test), F test (simultaneous test) and a test of the coefficient of determination. The results show that partially the competence variable has no significant effect on employee performance. Work experience variable has no significant effect on employee performance. Work environment variables have a significant effect on employee performance. The work discipline variable has no significant effect on employee performance. Simultaneously all the variables used in this study have a significant effect on performance
Co-Authors Ferdinandus Sampe I Nyoman Tri Sutaguna Muhammad Yusuf Norvadewi Pawit Wartono