Garuda - Garba Rujukan Digital

APLIKASI PIXELLAB UNTUK DASAIN MEDIA INFORMASI Dwi Sudjanarti; Asminah Rahmi; Heru Utomo; Rr. Tri Istining Wardani; Esther Hesline Palandi
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i1.159

Pemberlakuan kebijakan physical distancing yang kemudian menjadi dasar pelaksanaan belajar dari rumah juga dilaksanakan oleh KB/TK Star Kids. WhatsApp merupakan salah satu aplikasi yang paling banyak digunakan untuk mendukung proses belajar mengajar daring. Hal ini dikarenakan kelebihan-kelebihan yang dimiliki oleh media WhatsApp, yaitu WhatsApp Group. Selain kelebihannya WhatsApp Group juga memiliki kekurangan. Pesan teks yang disampaikan oleh guru melalui WhatsApp Group terkadang tidak tersampaikan dengan baik dikarenakan banyaknya chat pada group tersebut. Pelatihan desain media informasi menggunakan software aplikasi pixellab dapat dimanfaatkan untuk menambah keterampilan guru atau pihak sekolah membuat atau mendesain media informasi lebih menarik, sehingga informasi dapat tersampaikan dengan baik. Hal ini dikarenakan desain yang dibuat mempunyai ekstension JPEG yang membuat tampilan berbeda dengan chat biasa.

APLIKASI PIXELLAB UNTUK DASAIN MEDIA INFORMASI Dwi Sudjanarti; Asminah Rahmi; Heru Utomo; Rr. Tri Istining Wardani; Esther Hesline Palandi
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i1.159

Pemberlakuan kebijakan physical distancing yang kemudian menjadi dasar pelaksanaan belajar dari rumah juga dilaksanakan oleh KB/TK Star Kids. WhatsApp merupakan salah satu aplikasi yang paling banyak digunakan untuk mendukung proses belajar mengajar daring. Hal ini dikarenakan kelebihan-kelebihan yang dimiliki oleh media WhatsApp, yaitu WhatsApp Group. Selain kelebihannya WhatsApp Group juga memiliki kekurangan. Pesan teks yang disampaikan oleh guru melalui WhatsApp Group terkadang tidak tersampaikan dengan baik dikarenakan banyaknya chat pada group tersebut. Pelatihan desain media informasi menggunakan software aplikasi pixellab dapat dimanfaatkan untuk menambah keterampilan guru atau pihak sekolah membuat atau mendesain media informasi lebih menarik, sehingga informasi dapat tersampaikan dengan baik. Hal ini dikarenakan desain yang dibuat mempunyai ekstension JPEG yang membuat tampilan berbeda dengan chat biasa.

LITERASI FITUR DATA-FORM MS. EXCEL UNTUK MENGELOLA DATABASE ANGGOTA PERKUMPULAN KEMATIAN “LAZARUS” MALANG Rr. Tri Istining Wardani; Asminah Rachmi; Dwi Sudjanarti; Umi Khabibah; Achmad Zaini
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.200

This community service aims to develop technical skills in managing databases. So far, the “Lazarus" commission processed all regular membership fees manually. The repetitive work and recording errors happened along the way. With a total of 428 family members out of 993, the above data processing was inefficient and ineffective. Ms. Excel, especially the Data-Form feature will make database management easier for someone to process data entry, edit, search, and delete in a database table. When a database has been formed, the preparation of the annual report will also be able to be compiled efficiently & effectively, because the database is already stored in a soft file. Community service is carried out through training assistance. The activity begins with preparing teaching modules, followed by assisting to create a table model database in Ms. Excel. Subsequently, design a Data (Entry) Form model for recapitulation. The competencies have been achieved because in the end the database management has been simulated very well using real data & problems. Therefore, the final evaluation results declared that the database management model uses the Data Form successfully to help the "Lazarus" commission maximize its service.

PENDAMPINGAN DIGITAL MARKETING SEBAGAI PENUNJANG KEGIATAN PROMOSI PADA UMKM MD JAYA KEL. WATUGEDE KEC. SINGOSARI KABUPATEN MALANG Dwi Sudjanarti; Asminah Rahmi; Heru Utomo; Rr. Tri Istining Wardani; Esther Hesline Palandi
Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 1 (2023): JURNAL PENGABDIAN KEPADA MASYARAKAT 2023
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v10i1.4193

Keberadaan UMKM diharapkan mampu mendongkrak perekonomian seiring berkembangnya era persaingan bebas, seperti WTO, AFTA, APEC, dan AEC, dan agar selalu siap menghadapi krisis ekonomi global. Berkaitan dengan era persaingan tersebut, maka UMKM dituntut untuk selalu meningkatkan daya saingnya agar dapat terus berjalan dan berkembang. Salah satunya adalah dengan menerapkan TIK sebagai penunjang kegiatan usahanya. Digital marketing adalah sebuah produk teknologi informasi dimana berupa kegiatan mempromosikan produk dan atau jasa melalui media internet. Program pendampingan ini mampu menghasilkan akun media sosial facebook dengan nama akun Kopi Mdjaya, instagram dengan nama akun https://www.instagram.com/kopi_mdjaya/ , dan website berupa blogspot dengan nama https://kopimdjaya.blogspot.com/. Diharapkan pihak UMKM MD Jaya secara teratur membuat atau mengunggah postingan, status, maupun artikel pada akun media sosial dan website yang sudahdibuat

Pengaruh Kualitas Pelayanan Serta Sistem Kritik dan Saran Digital Terhadap Kepuasan Pengunjung Funtech Plaza Jawa Timur Park 3, Kota Batu Hasna Dhiyaul Haq; Rr. Tri Istining Wardani; Tri Ramadani Arjo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wnjt1j87

The increasing competition in the tourism industry encourages destination managers to improve service quality and utilize technology as a medium to collect visitors' feedback to enhance customer satisfaction. Funtech Plaza Jawa Timur Park 3 has implemented a web-based Digital Complaint and Suggestion System through computer booths. This study aims to analyze the influence of Service Quality and the Digital Complaint and Suggestion System on Visitor Satisfaction.This study employed a quantitative approach by collecting data through questionnaires distributed to visitors of Funtech Plaza Jawa Timur Park 3 using a purposive sampling technique. Data were analyzed using a Likert scale measurement, followed by validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, partialand simultaneous tests.The results indicate that both Service Quality and the Digital Complaint and Suggestion System have a positive and significant effect on Visitor Satisfaction, both partially and simultaneously. These variables explain a substantial proportion of visitor satisfaction, indicating that high-quality services and the effective use of digital feedback systems play an important role in improving the visitor experience.In conclusion, Service Quality and the Digital Complaint and Suggestion System are important factors in enhancing Visitor Satisfaction at Funtech Plaza Jawa Timur Park 3, Batu City. Therefore, management is encouraged to continuously improve service quality and optimize the digital feedback system as an effective evaluation tool.

Pembuatan Konten Instagram Reels Menggunakan Aplikasi Capcut sebagai Strategi Brand Awareness di Segobong Malang Deva Januar Azis; Rr. Tri Istining Wardani; Dwi Sudjanarti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pr27nh03

Social media has become an effective digital marketing tool for increasing brand awareness. Segobong Malang, a culinary UMKM, has an Instagram account but has not consistently uploaded engaging content, resulting in low brand awareness. This study aims to develop Instagram Reels content using the CapCut application as a brand awareness strategy.This study employed the Action Research method based on the Kemmis and McTaggart model, consisting of planning, action, observation, and reflection. Data were collected through observation, interviews, questionnaires, and documentation involving 15 respondents, including one business owner, two design experts, two marketing experts, and ten consumers. Brand awareness was measured using the indicators of brand recall, brand recognition, brand purchase, and brand consumption, while content performance was evaluated using the Key Performance Indicator (KPI) based on the engagement rate. The results indicate that the Instagram Reels created using CapCut improved all brand awareness indicators. Furthermore, the three published reels achieved an engagement rate above 6%, which falls into the excellent category, indicating a high level of audience interaction. Most respondents also reported becoming more familiar with and able to recall the Segobong Malang brand after watching the reels. It can be concluded that well-planned Instagram Reels are effective in increasing the brand awareness of Segobong Malang. Therefore, the UMKM is encouraged to consistently create and manage Instagram content as part of its digital marketing strategy.

Analisis Penggunaan Google Analytics dan Google Search Console untuk Meningkatkan Strategi Digital Marketing Website SEAL Feri Fajar Febriansyah; Rr. Tri Istining Wardani; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sbkea661

A website is a key digital asset organizations use to run Digital Marketing strategies, including SEAL, which uses seal.or.id as its information and marketing medium. The identified problem is the suboptimal use of website analytics data to support Digital Marketing strategy at the Awareness, Interest, and early Conversion stages of the Digital Marketing Funnel. This study aims to analyze the performance of the SEAL website using Google Analytics and Google Search Console, evaluate its effectiveness, and formulate data-driven Digital Marketing recommendations. The study used a quantitative approach with a descriptive-evaluative method. Primary data were collected from Google Analytics and Google Search Console metrics during February 1-May 1, 2026, complemented by limited on-page SEO optimization on four main pages. Results show that at the Awareness stage, organic search dominated with 980 sessions and 32,400 impressions at an average position of 6. At the Interest stage, the Homepage recorded 1,490 views and the Article page achieved the highest engagement rate at 88.14%. At the early Conversion stage, the Instagram link received the most clicks (112; 29.55%). After SEO optimization, impressions rose 67.8%, clicks rose 37.4%, users rose 78.04%, and new users rose 83.65%. Google Analytics and Google Search Console proved effective as data-driven tools for formulating SEAL's sustainable Digital Marketing strategy.

Peningkatan Brand Awareness Melalui Konten Video TikTokMenggunakan Aplikasi CapCut Pro pada UMKM Larina Hijab Lintang Permata; Heru Utomo; Rr. Tri Istining Wardani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m9szz683

TikTok has become an effective digital marketing platform for Micro, Small, and Medium Enterprises (MSMEs), including Larina Hijab, a Muslim fashion MSME in Pasuruan Regency. Its TikTok content had remained monotonous and provided limited product information, resulting in suboptimal brand awareness. This study aims to analyze the effect of TikTok video content on improving brand awareness and to examine the use of the CapCut Pro application in producing quality video content. This research used the action research method with a quantitative descriptive approach, covering four stages: planning, action, observation, and reflection. Data were collected through interviews, observation, documentation, and questionnaires involving 24 respondents, consisting of the owner, an employee, digital marketing experts, and consumers. TikTok Analytics data were analyzed descriptively, while video quality was analyzed using a 5-point Likert scale based on grammar of edit indicators. After five videos were uploaded, the TikTok account gained a 13.4% increase in followers, 172% in views, 252.8% in profile visits, 423.1% in likes, and 106.3% in shares, with 67.3% of traffic from the For You Page and 91% of viewers being non-followers. All grammar of edit indicators scored above 75%, categorized as very good, with sound design highest (90.4%) and color grading lowest (83.3%). The findings show that TikTok video content edited with CapCut Pro effectively improves brand awareness and produces quality content without requiring complex editing skills.

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