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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jejak digital: Jurnal Ilmiah Multidisiplin
Tri Ramadani Arjo
Politeknik Negeri Malang
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN PEMANFAATAN WA BISNIS UNTUK MENINGKATKAN PELAYANAN KEPADA MASYARAKAT DI DESA DUWET Ita Rifiani Permatasari; Tri Ramadani Arjo; Kartika Indah Permanasari; Jatrifia Ongga Sinatrya
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.191

Abstract

Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang, merupakan salah satu kantor pemerintahan yang melayani kepentingan umum berupa surat atau dokumen, seperti:.Surat Pengantar Pembuatan KTP, Surat Pengantar Akte Kelahiran, Surat Keterangan Domisili, Surat Pengantar Nikah, Surat Keterangan Sudah/Belum Menikah, Surat Keterangan Tidak Mampu (SKTM), juga surat dan dokumen lainnya.Dari perspektif kelurahan selaku pelayan publik dan institusi pemerintah, digitalisasi menawarkan peluang untuk memberikan pelayanan publik yang lebih baik, mulai dari meminimalkan proses birokrasi sampai menghindari praktik pungutan liar (Pungli). Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang dalam melayani masyarakatnya memerlukan optimalisasi dalam aktivitas pelayanan publiknya agar lebih efektif dan efisien dengan cara transformasi pelayanan publik kedalam konteks yang lebih modern yaitu menggunakan aplikasi WhatsApps business. Aplikasi WhatsApp business adalah perangkat yang digunakan oleh bisnis untuk melayani pelanggan melalui WhatsApp. Penggunaan WhatsApps business dalam pelayanan publik dapat menekan antrian pelayanan di kantor kelurahan, masyarakat dapat melakukannya melalui smartphone mereka dari mana saja.
PELATIHAN PEMANFAATAN WA BISNIS UNTUK MENINGKATKAN PELAYANAN KEPADA MASYARAKAT DI DESA DUWET Ita Rifiani Permatasari; Tri Ramadani Arjo; Kartika Indah Permanasari; Jatrifia Ongga Sinatrya
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.191

Abstract

 Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang, merupakan salah satu kantor pemerintahan yang melayani kepentingan umum berupa surat atau dokumen, seperti:.Surat Pengantar Pembuatan KTP, Surat Pengantar Akte Kelahiran, Surat Keterangan Domisili, Surat Pengantar Nikah, Surat Keterangan Sudah/Belum Menikah, Surat Keterangan Tidak Mampu (SKTM), juga surat dan dokumen lainnya.Dari perspektif kelurahan selaku pelayan publik dan institusi pemerintah, digitalisasi menawarkan peluang untuk memberikan pelayanan publik yang lebih baik, mulai dari meminimalkan proses birokrasi sampai menghindari praktik pungutan liar (Pungli). Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang dalam melayani masyarakatnya memerlukan optimalisasi dalam aktivitas pelayanan publiknya agar lebih efektif dan efisien dengan cara transformasi pelayanan publik kedalam konteks yang lebih modern yaitu menggunakan aplikasi WhatsApps business. Aplikasi WhatsApp business adalah perangkat yang digunakan oleh bisnis untuk melayani pelanggan melalui WhatsApp. Penggunaan WhatsApps business dalam pelayanan publik dapat menekan antrian pelayanan di kantor kelurahan, masyarakat dapat melakukannya melalui smartphone mereka dari mana saja.    
Website Creation as A Promotional Media Using Wordpress at Swiss Holiday Tour and Travel Malang Witantri Kusumastuti; Tri Ramadani Arjo; Tri Istining Wardani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p2exyp96

Abstract

This research is driven by the rapid development of digital technology, especially the internet, which is transforming the marketing landscape. Swiss Holiday Tour and Travel Malang, which still relies on conventional promotions and inconsistent social media, faces challenges in expanding its market reach and building a professional image. Therefore, developing a website as an efficient promotional tool is a strategic solution. The main objective of this research is to develop a website as a promotional medium for Swiss Holiday Tour and Travel Malang using Wordpress. Additionally, this study aims to evaluate the website's quality based on user perception using the WebQual 4.0 method, as well as measure its effectiveness as a promotional tool. By achieving these objectives, it's hoped that Swiss Holiday Tour and Travel will have an informative, attractive digital platform capable of stimulating purchase interest and customer loyalty. This research uses an action research method with research stages including planning, action, observation, and reflection. Data collection was carried out through interviews, observations, documentation, and questionnaires. The respondents in this study were 16 people, with details of 2 marketing experts, 2 design experts, 1 owner, and 10 customers. The research findings indicate that the developed website is highly effective as a promotional medium, with a WebQual score reaching 87% on an "Highly Effective" scale. This confirms that the design of the Swiss Holiday Tour and Travel Malang website is of good quality and ready for publication. For future research, it's recommended to measure the business impact quantitatively or to develop the website's functionality. https://swiss-holiday-travel.my.id/
Improving Brand Trust Through the Creation of a Landing Page Using React for PT Haebot Teknologi Indonesia Blitar Aldio Fernanda; Joni Dwi Pribadi; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tpwzzh14

Abstract

This study investigates a B2B brand trust deficit at PT Haebot Teknologi Indonesia, a provider of specialized CNC machinery, stemming from a fragmented digital presence on B2C-oriented platforms that failed to communicate technical expertise and provide transactional assurances. Using a two-cycle action research methodology, a professional, long-form sales landing page was developed using the React framework to serve as a centralized, authoritative digital asset. The intervention's effectiveness was evaluated using a purpose-built questionnaire administered to 15 stakeholders. The initial cycle revealed a critical paradox, while aesthetic and identity-based signals (Authenticity, Consistency) were successfully established, the intervention failed to build foundational trust due to the absence of explicit warranty and risk information. The second cycle rectified these deficits by adding an after-sales policy section and product-level risk warnings. Post-intervention analysis showed that the previously weakest pillars, Transparency and Reliability, improved to perfect mean and median scores of 1.0. The study's primary contribution is a proposed hierarchical model of B2B digital trust, suggesting that for a technical audience, transactional assurances that mitigate risk function as a prerequisite for trust, rather than as an additive component. Their absence appears to constitute a functional veto that nullifies the positive effect of other brand-building signals.
Co-Authors Aldio Fernanda Ita Rifiani Permatasari Jatrifia Ongga Sinatrya Joni Dwi Pribadi Kartika Indah Permanasari Tri Istining Wardani Witantri Kusumastuti