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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Khidmah Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Akuntansi Bisnis dan Humaniora
Tri Ramadani Arjo
Politeknik Negeri Malang
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN PEMANFAATAN WA BISNIS UNTUK MENINGKATKAN PELAYANAN KEPADA MASYARAKAT DI DESA DUWET Ita Rifiani Permatasari; Tri Ramadani Arjo; Kartika Indah Permanasari; Jatrifia Ongga Sinatrya
Jurnal Pengabdian Kepada Masyarakat (J-ABDIMAS) Vol 9 No 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : Publisher UPT P2M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.191

Abstract

Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang, merupakan salah satu kantor pemerintahan yang melayani kepentingan umum berupa surat atau dokumen, seperti:.Surat Pengantar Pembuatan KTP, Surat Pengantar Akte Kelahiran, Surat Keterangan Domisili, Surat Pengantar Nikah, Surat Keterangan Sudah/Belum Menikah, Surat Keterangan Tidak Mampu (SKTM), juga surat dan dokumen lainnya.Dari perspektif kelurahan selaku pelayan publik dan institusi pemerintah, digitalisasi menawarkan peluang untuk memberikan pelayanan publik yang lebih baik, mulai dari meminimalkan proses birokrasi sampai menghindari praktik pungutan liar (Pungli). Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang dalam melayani masyarakatnya memerlukan optimalisasi dalam aktivitas pelayanan publiknya agar lebih efektif dan efisien dengan cara transformasi pelayanan publik kedalam konteks yang lebih modern yaitu menggunakan aplikasi WhatsApps business. Aplikasi WhatsApp business adalah perangkat yang digunakan oleh bisnis untuk melayani pelanggan melalui WhatsApp. Penggunaan WhatsApps business dalam pelayanan publik dapat menekan antrian pelayanan di kantor kelurahan, masyarakat dapat melakukannya melalui smartphone mereka dari mana saja.
PELATIHAN PEMANFAATAN WA BISNIS UNTUK MENINGKATKAN PELAYANAN KEPADA MASYARAKAT DI DESA DUWET Ita Rifiani Permatasari; Tri Ramadani Arjo; Kartika Indah Permanasari; Jatrifia Ongga Sinatrya
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.191

Abstract

 Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang, merupakan salah satu kantor pemerintahan yang melayani kepentingan umum berupa surat atau dokumen, seperti:.Surat Pengantar Pembuatan KTP, Surat Pengantar Akte Kelahiran, Surat Keterangan Domisili, Surat Pengantar Nikah, Surat Keterangan Sudah/Belum Menikah, Surat Keterangan Tidak Mampu (SKTM), juga surat dan dokumen lainnya.Dari perspektif kelurahan selaku pelayan publik dan institusi pemerintah, digitalisasi menawarkan peluang untuk memberikan pelayanan publik yang lebih baik, mulai dari meminimalkan proses birokrasi sampai menghindari praktik pungutan liar (Pungli). Kantor Desa Duwet Kecamatan Tumpang Kabupaten Malang dalam melayani masyarakatnya memerlukan optimalisasi dalam aktivitas pelayanan publiknya agar lebih efektif dan efisien dengan cara transformasi pelayanan publik kedalam konteks yang lebih modern yaitu menggunakan aplikasi WhatsApps business. Aplikasi WhatsApp business adalah perangkat yang digunakan oleh bisnis untuk melayani pelanggan melalui WhatsApp. Penggunaan WhatsApps business dalam pelayanan publik dapat menekan antrian pelayanan di kantor kelurahan, masyarakat dapat melakukannya melalui smartphone mereka dari mana saja.    
Website Creation as A Promotional Media Using Wordpress at Swiss Holiday Tour and Travel Malang Witantri Kusumastuti; Tri Ramadani Arjo; Tri Istining Wardani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p2exyp96

Abstract

This research is driven by the rapid development of digital technology, especially the internet, which is transforming the marketing landscape. Swiss Holiday Tour and Travel Malang, which still relies on conventional promotions and inconsistent social media, faces challenges in expanding its market reach and building a professional image. Therefore, developing a website as an efficient promotional tool is a strategic solution. The main objective of this research is to develop a website as a promotional medium for Swiss Holiday Tour and Travel Malang using Wordpress. Additionally, this study aims to evaluate the website's quality based on user perception using the WebQual 4.0 method, as well as measure its effectiveness as a promotional tool. By achieving these objectives, it's hoped that Swiss Holiday Tour and Travel will have an informative, attractive digital platform capable of stimulating purchase interest and customer loyalty. This research uses an action research method with research stages including planning, action, observation, and reflection. Data collection was carried out through interviews, observations, documentation, and questionnaires. The respondents in this study were 16 people, with details of 2 marketing experts, 2 design experts, 1 owner, and 10 customers. The research findings indicate that the developed website is highly effective as a promotional medium, with a WebQual score reaching 87% on an "Highly Effective" scale. This confirms that the design of the Swiss Holiday Tour and Travel Malang website is of good quality and ready for publication. For future research, it's recommended to measure the business impact quantitatively or to develop the website's functionality. https://swiss-holiday-travel.my.id/
Improving Brand Trust Through the Creation of a Landing Page Using React for PT Haebot Teknologi Indonesia Blitar Aldio Fernanda; Joni Dwi Pribadi; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tpwzzh14

Abstract

This study investigates a B2B brand trust deficit at PT Haebot Teknologi Indonesia, a provider of specialized CNC machinery, stemming from a fragmented digital presence on B2C-oriented platforms that failed to communicate technical expertise and provide transactional assurances. Using a two-cycle action research methodology, a professional, long-form sales landing page was developed using the React framework to serve as a centralized, authoritative digital asset. The intervention's effectiveness was evaluated using a purpose-built questionnaire administered to 15 stakeholders. The initial cycle revealed a critical paradox, while aesthetic and identity-based signals (Authenticity, Consistency) were successfully established, the intervention failed to build foundational trust due to the absence of explicit warranty and risk information. The second cycle rectified these deficits by adding an after-sales policy section and product-level risk warnings. Post-intervention analysis showed that the previously weakest pillars, Transparency and Reliability, improved to perfect mean and median scores of 1.0. The study's primary contribution is a proposed hierarchical model of B2B digital trust, suggesting that for a technical audience, transactional assurances that mitigate risk function as a prerequisite for trust, rather than as an additive component. Their absence appears to constitute a functional veto that nullifies the positive effect of other brand-building signals.
PENGARUH IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT CLOUD CALL CENTER SEBAGAI STRATEGI DALAM MENINGKATKAN KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN Ita Rifiani Permatasari; Tri Ramadani Arjo; Kartika Indah Permatasari
Jurnal Akuntansi Bisnis dan Humaniora Vol. 9 No. 1 (2022): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v9i1.3635

Abstract

Through the Cloud Call Center page, PT Telkom has a customer service that is aimed at providing services to customers. The quality of CRM Cloud Call center services needs to be improved to solve customer complaints. This research aims to increase the number of customer satisfaction and loyalty through communicative interactions between cloud call center systems and customers. Several tools are used to build automated machines as applications for conducting Cloud Call Center training connected to data based via a server. The methodology in this research is to use path analysis. The results of the study indicate that there is a direct influence between the CRM Cloud Call center service system on customer satisfaction and customer loyalty. The indirect effect shows that there is a significant positive relationship between the cloud call center service system and customer loyalty through customer satisfaction.
Optimalisasi Digital Marketing Melalui Live Streaming Tiktok dalam Meningkatkan Brand Awareness pada Dasilva Batik Listyo Ferdi Suhendar; Umi Khabibah; Tri Ramadani Arjo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/w9hjvq04

Abstract

The development of digital marketing has encouraged businesses to utilize social media, including TikTok live streaming, as a marketing strategy. However, Dasilva Batik Malang has not been able to utilize this feature optimally due to an average audience watch duration of only 10 seconds, indicating weak brand awareness, inconsistent broadcasting schedules and streaming times, short broadcast durations, less interactive product presentations by the host and low audience engagement, which have resulted in weak brand awareness. This study aims to identify the implementation of TikTok live streaming optimization and analyze its effectiveness in increasing the brand awareness of Dasilva Batik Malang. This study employed an action research method using the Kemmis and Taggart cycle approach. Data were collected through observation, interviews, documentation, and questionnaires distributed to 8 respondents. The data were analyzed using the AIDA model and a Likert scale through total score calculation (Total Score = Frequency × Weight), simple tabulation (X = fi/Σfi × 100%), mean score calculation (X = Σfi.wi/Σfi), and engagement rate analysis (Engagement Rate = Likes + Comments + Shares + Gift/Total Views × 100%). The questionnaire results showed that none of the respondents selected disagree or strongly disagree for any of the 12 statements. Meanwhile, the AIDA analysis showed an overall mean score of 4.03, categorized as very good. The action dimension achieved the highest score (4.17), followed by attention (4.12), interest (4.04), and desire (3.79). The engagement rate from the two best live streaming sessions averaged 6,20%, which is categorized as high, with the first sessions reaching 7,40% and the second session 5%. The results indicate that optimizing TikTok live streaming is effective in increasing the brand awareness of Dasilva Batik Malang. The implementation of this strategy successfully increased the audience’s brand awareness from the unaware of brand stage to the brand recognition stage. Therefore, Dasilva Batik is recommended to maintain consistency in live streaming activities and strengthen the desire dimension through promotional offers during live streaming sessions to further enhance brand awareness and increase consumers’ interest in the products. 
Perancangan Website Dan Pelatihan Pengelolaan Artikel Berita Untuk Meningkatkan School Branding Taman Kanak Ririn Pratiwi Suharto; Tri Ramadani Arjo; Fitrotul Maulidiyah; Ardian Wahyu Setiawan; Putri Sekarsari; Bambang Suryanto
Khidmah Nusantara Vol. 2 No. 2 (2026): Februari 2026
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/hak3gk34

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di TK Plus Al Falah Pungging, Mojokerto, yang menghadapi kendala dalam penyebaran informasi dan school branding karena belum memiliki website resmi. Selama ini, sekolah hanya menggunakan blogspot sejak 2015 yang kurang optimal dalam mendokumentasikan profil, program, dan kegiatan sekolah. Untuk itu, program ini bertujuan merancang website sekolah yang profesional serta meningkatkan kapasitas guru dan staf dalam pengelolaan konten digital. Metode yang digunakan adalah model ADDIE (Analysis, Design, Development, Implementation, Evaluation) untuk pengembangan teknologi dan metode learning by doing dalam pelatihan penulisan artikel dan publikasi konten. Kegiatan meliputi analisis kebutuhan, perancangan website, pelatihan, pendampingan, dan evaluasi. Hasilnya, website sekolah berhasil dibangun dan aktif digunakan, kemampuan literasi digital guru meningkat, jumlah artikel yang dipublikasikan bertambah, serta citra sekolah menjadi lebih positif. Survei kepuasan mitra menunjukkan 98% responden menyatakan “sangat setuju” terhadap seluruh indikator. Program ini tidak hanya menghasilkan luaran berupa website, tetapi juga memberikan dampak berkelanjutan dalam peningkatan kapasitas SDM, penguatan branding sekolah, dan kemitraan antara perguruan tinggi dan masyarakat.
Pengaruh Kualitas Pelayanan Serta Sistem Kritik dan Saran Digital Terhadap Kepuasan Pengunjung Funtech Plaza Jawa Timur Park 3, Kota Batu Hasna Dhiyaul Haq; Rr. Tri Istining Wardani; Tri Ramadani Arjo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wnjt1j87

Abstract

The increasing competition in the tourism industry encourages destination managers to improve service quality and utilize technology as a medium to collect visitors' feedback to enhance customer satisfaction. Funtech Plaza Jawa Timur Park 3 has implemented a web-based Digital Complaint and Suggestion System through computer booths. This study aims to analyze the influence of Service Quality and the Digital Complaint and Suggestion System on Visitor Satisfaction.This study employed a quantitative approach by collecting data through questionnaires distributed to visitors of Funtech Plaza Jawa Timur Park 3 using a purposive sampling technique. Data were analyzed using a Likert scale measurement, followed by validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, partialand simultaneous tests.The results indicate that both Service Quality and the Digital Complaint and Suggestion System have a positive and significant effect on Visitor Satisfaction, both partially and simultaneously. These variables explain a substantial proportion of visitor satisfaction, indicating that high-quality services and the effective use of digital feedback systems play an important role in improving the visitor experience.In conclusion, Service Quality and the Digital Complaint and Suggestion System are important factors in enhancing Visitor Satisfaction at Funtech Plaza Jawa Timur Park 3, Batu City. Therefore, management is encouraged to continuously improve service quality and optimize the digital feedback system as an effective evaluation tool.
Analisis Penggunaan Google Analytics dan Google Search Console untuk Meningkatkan Strategi Digital Marketing Website SEAL Feri Fajar Febriansyah; Rr. Tri Istining Wardani; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/sbkea661

Abstract

A website is a key digital asset organizations use to run Digital Marketing strategies, including SEAL, which uses seal.or.id as its information and marketing medium. The identified problem is the suboptimal use of website analytics data to support Digital Marketing strategy at the Awareness, Interest, and early Conversion stages of the Digital Marketing Funnel. This study aims to analyze the performance of the SEAL website using Google Analytics and Google Search Console, evaluate its effectiveness, and formulate data-driven Digital Marketing recommendations. The study used a quantitative approach with a descriptive-evaluative method. Primary data were collected from Google Analytics and Google Search Console metrics during February 1-May 1, 2026, complemented by limited on-page SEO optimization on four main pages. Results show that at the Awareness stage, organic search dominated with 980 sessions and 32,400 impressions at an average position of 6. At the Interest stage, the Homepage recorded 1,490 views and the Article page achieved the highest engagement rate at 88.14%. At the early Conversion stage, the Instagram link received the most clicks (112; 29.55%). After SEO optimization, impressions rose 67.8%, clicks rose 37.4%, users rose 78.04%, and new users rose 83.65%. Google Analytics and Google Search Console proved effective as data-driven tools for formulating SEAL's sustainable Digital Marketing strategy.
Pembuatan Video Edukasi Permohonan Perubahan Daya Listrik melalui Aplikasi PLN Mobile Menggunakan CapCut pada PLN ULP Kebonagung Nur Laila Purwanto; Joni Dwi Pribadi; Tri Ramadani Arjo; Fatkhur Rochman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/70n45n83

Abstract

This study aims to create an educational video on the procedure for applying for a change in electric power through the PLN Mobile application using CapCut and to measure its effectiveness as a customer information medium at PLN ULP Kebonagung. The study employed the Action Research method with Kurt Lewin's model, consisting of planning, action, observation, and reflection stages. Data were collected through observation, interviews, questionnaires, and documentation. The video's effectiveness was measured using the Technology Acceptance Model (TAM) with five indicators: Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use, and Actual Usage. The research respondents consisted of 15 people, including PLN customers, the ULP Kebonagung manager, multimedia experts, and marketing experts. The results showed that the educational video achieved an overall percentage of 95.91%, categorized as highly effective. All TAM indicators showed highly effective results, with Actual Usage achieving the highest percentage (97.78%). The educational video was considered capable of helping customers understand the procedure for applying for a change in electric power more easily, clearly, and systematically. Therefore, this educational video is worthy of being used as a digital information medium by PLN ULP Kebonagung to enhance understanding and encourage the utilization of the PLN Mobile application in electric power change services.
Co-Authors Achmad Zaini Aldio Fernanda Ardian Wahyu Setiawan Bambang Suryanto Daffa Aufar Budimansyah Fatkhur Rochman Feri Fajar Febriansyah Hasna Dhiyaul Haq Ita Rifiani Permatasari Jatrifia Ongga Sinatrya Joni Dwi Pribadi Kartika Indah Permanasari Kartika Indah Permatasari Listyo Ferdi Suhendar M. Farhan Nugraha Maulidiyah, Fitrotul Nadia Devi Kusworo Nur Laila Purwanto Oktavian Dwi Bimantara Putri Sekarsari Ririn Pratiwi Suharto Rr Tri Istining Wardani Rr. Tri Istining Wardani Tri Istining Wardani Umi Khabibah Witantri Kusumastuti