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All Journal Jurnal Ilmu keperawatan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Science and Technology Proceedings Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Jurnal Masyarakat Madani Indonesia Jurnal Mahasiswa Entrepreneur
Rudi Haryono, Rudi
Program Studi Ilmu Keperawatan, FK UGM, Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences

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SWOT Strategy for Increasing Sales at "Bakso Bangkit Jember" Haryono, Rudi; Qomariah, Nurul
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 1 (2024): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i1.7844

Abstract

Micro Business is one of the biggest driving sectors in Jember Regency. The authority of the Jember Regency government is only in the micro business sector. Currently, the Jember Regency government is more focused on growing new entrepreneurs and developing businesses with various kinds of training, technical guidance and product diversification in order to improve the economy of the Jember community. The aim of this research is to find out how the marketing strategy of Bakso Bangkit Jember business actors increases their turnover. The type of research is qualitative with data collection methods namely interviews, documentation and observation as well as SWOT analysis. The results of this research show that the strategic analysis carried out was very effective and the SWOT analysis was applied to increase turnover in the "Bakso Bangkit Jember" business, namely by innovating and modifying ingredients, maintaining or improving product quality and promoting products both offline and online.
Co-Authors Ayu, Brigitta Christantie Effendy Dharma, Rendra Adi Dinarso, Rahmat Cahyo Esha ND, Pramitha Fahmi, Septia Hendra Kusuma Ida Ayu Putu Sri Widnyani Kardiyudiani, Ni Ketut Khudazi Aulawi Kumara, Maria Sasa Kustanti, Cecilya Marselin, Amanda Nurul Qomariah Priliana, Wiwi Kustio Pujiastutik, Yanik Rini Susilowati, Rini Rizdika Mardiana Suyamto Suyamto Wahyu, Franciska Widyarani, Linda Wulandari, Eny Septi