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Pengaruh Harga Dan Promosi Online Terhadap Keputusan Pembelian Buket Pada Usaha Omah Bouquet Bendogerit Kota Blitar Desi Fitri Nur Hasanah; Hanik Amaria
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3990

Micro, Small and Medium Enterprises (MSMEs) are companies that produce goods to meet the needs of local communities. To attract customers in the face of stiff competition, business owners must plan their prices and internet marketing tactics. The aim of this research is to find out whether discounts and internet sales influence customers' decisions to buy products at the Omah Bouquet Bendogerit shop, Blitar City. Omah Bouquet company customers who have made purchases are the subjects of this research, and questionnaires are used as a data collection tool. Respondents in this study totaled 124 people. A quantitative approach is the research method used. This research uses multiple linear regression analysis as the analysis method. At a significance level of 0.000<0.05, research findings show that “the price variable (X1) has a significant and positive effect on the purchasing choice variable (Y). At a significance level of 0.000<0.05, the online promotion variable (X2) has a significant and positive effect on the purchasing choice variable (Y). At the significance threshold of 0.000 < α 0.05, the price variables (X1) and online promotions (X2) jointly influence purchasing choices (Y).”

Analisis Bauran Pemasaran Dalam Meningkatkan Kepuasan Pengunjung Kolam Renang Kendedes di Desa Sragi Cindy Rohadatul ‘Aisy Jannah; Hanik Amaria; Nik Haryanti
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 1 No. 4 (2024): Oktober : Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v1i4.162

This research method uses qualitative research, researchers use Purposive Sampling sampling. Data Collection Techniques using interviews, documentation, observation. Data Validity Testing Techniques using source triangulation and data analysis techniques using several stages (Sugiyono, 2020): organizing data, grouping based on categories, themes, and answer patterns, testing assumptions or problems that exist against data, looking for alternative explanations for data and writing research results. The formulation of the problem in this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The purpose of this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The results of this study are that the Kendedes swimming pool uses a 4 P marketing mix (Product, Price, Place & Promotion). Consumer satisfaction is the conformity of expectations that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel that the facilities and infrastructure and services from the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are in accordance with the expectations of customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. Then the factor of interest in reuse, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel satisfied so they want to come back to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The next factor is the willingness to recommend, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency provide information and share experiences with others so that other people are also interested in visiting the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The supporting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are social media because it is free of charge and of course used by many people. The inhibiting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are limited to using only social media and not doing other more effective forms of promotion.Send feedback,Side panels,History,Saved

Pengaruh Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Snack Tela Kres Cap Dua Putri Hanik Amaria; Novita Putri Diantanti; Salwa Savira
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5967

Penelitian ini bertujuan untuk mengeksplorasi interaksi antara kualitas produk dan word of mouth dalam memengaruhi perilaku pembelian konsumen, khususnya pada produk camilan Tella Kress “Dua Putri”. Urgensi penelitian ini terletak pada pentingnya pemahaman yang lebih dalam mengenai faktor-faktor yang memengaruhi keputusan pembelian, yang dapat memberikan manfaat bagi industri rumah tangga dalam merancang strategi pemasaran yang lebih efektif. Metode yang digunakan adalah kuantitatif dengan analisis statistik deskriptif. Proses penelitian meliputi pengujian instrumen seperti validitas, reliabilitas, dan asumsi klasik yang mencakup uji normalitas, heteroskedastisitas, dan multikolinearitas. Uji hipotesis menggunakan T-Test dan F-Test untuk menguji pengaruh masing-masing variabel. Responden penelitian terdiri dari 93 konsumen Tella Kress “Dua Putri” yang diambil berdasarkan rumus Slovin. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh signifikan secara parsial terhadap keputusan pembelian (signifikansi 0,000<0,05), diikuti oleh word of mouth (signifikansi 0,034<0,05). Selain itu, hasil F-Test juga menegaskan bahwa kedua variabel tersebut secara simultan berpengaruh terhadap keputusan pembelian dengan signifikansi 0,000<0,05.

PENGARUH LOKASI DAN SUASANA WARKOP TERHADAP KEPUTUSAN PEMBELIAN: (Studi Kasus di Warkop Waras Desa Kuningan Kabupaten Blitar) Hanik Amaria
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 2 No. 3 (2022): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v2i3.736

The coffee shop business has been growing and mushrooming in the last 5 years. For this reason, various efforts are made to maintain the business or business. The main problem studied in this study is how the location and atmosphere of the warkop influence the buying decision at a sane warkop in Kuningan Village, Blitar Regency. Thus, this study aims to find out how the influence of the location and atmosphere of the warkop has on purchasing decisions at a sane warkop in Kuningan village, Blitar district, either partially or simultaneously. To apply these objectives, this study used a quantitative approach through descriptive statistical testing. Instrument testing includes validity testing, reliability testing and continued with the classical assumption test by carrying out normality testing, hecteroscedasticity testing, and hypothesis testing (T-Test) and F-test (Simultaneous) through a significance level of 5% (0.05). This research resulted in that there is a significant influence both individually and simultaneously on the purchase decision. These results can be seen from the significance value of the T test for the location variable of 0.009 <0.05, then the warkop atmosphere variable which obtained a significance result of 0.014 <0.05, then for the F test obtained a significance result of 0.002 <0.05.

Studi Fenenomenologis : Pengalaman Kader Posyandu Bima Kelurahan Sutojayan dalam Menjalankan Program Penurunan Stunting Berdasarkan Perbup No.116 Tahun 2024 Lalang Alma Lian Dewi; Ulva Roifatul Lailin; Hanik Amaria
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 2 (2025): Oktober : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v22i2.3182

This study discusses the Experience of Bima Posyandu Cadres in Sutojayan Village in Implementing the Stunting Reduction Program Based on Perbup No. 116 of 2024 of Blitar Regency. The main focus is to understand the extent to which the implementation of this program has been running and the role of Bima Posyandu cadres in implementing the Stunting reduction program at the village level. Using a descriptive qualitative approach, this study describes in depth the experiences and roles of Bima Posyandu cadres. The theory used as an analytical framework is the Phenomenological Study model from Moleong, L. J., This approach focuses on the perceptions, awareness, and subjective meanings of participants based on their direct experiences with an event or condition. The results of the study indicate that the role of Bima Posyandu cadres influences the rate of stunting reduction in Sutojayan Village. Bima Posyandu still faces various obstacles, such as the limitations of mothers who do not understand the concept of a healthy lifestyle and balanced nutrition. Even so, Bima Posyandu cadres continue to strive to make information simpler and easier to understand for mothers of toddlers. This study also highlights the importance of coordination between Bima Posyandu cadres and health workers, local RT/RWs, and support from mothers of toddlers and families so that the stunting reduction program runs effectively. In addition, this study provides important input for Bima Posyandu cadres in improving the quality of services in Posyandu activities.

Analisis Pelayanan Pengurusan Administrasi Kartu Keluarga (KK) di Kantor Desa Ngaglik Kecamatan Srengat Kabupaten Blitar Elsa Santi; Muhammad Nasyiruddin; Hanik Amaria
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 2 (2025): Oktober : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v22i2.3228

This study aims to find out the process of Family Card (KK) administration services and identify the obstacles faced in its implementation at the Ngaglik Village Office, Serengat District, Blitar Regency. The research method used is a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation. The research subjects consisted of village staff and communities who had managed KK, who were selected by purposive sampling. Data analysis is carried out through three main stages, namely data reduction, data presentation, and conclusion drawn. The results of the study show that the administrative services of the family at the Ngaglik Village Office have been running quite optimally. This is shown by the existence of clear service procedures, good officer responsiveness, and the implementation of a digital system in the administrative process. However, there are still several obstacles that hinder the effectiveness of services, including the lack of initial information received by the applicant, the slow response of communication through digital media, and the limitation of supporting facilities such as technology devices and adequate service spaces. These findings show the need to increase service capacity through strengthening information systems, officer training, and providing more representative support facilities. This research is expected to be an input for the village government in developing administrative services that are more efficient, transparent, and responsive to the needs of the community.

Pengaruh Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian Snack Tela Kres Cap Dua Putri Hanik Amaria; Novita Putri Diantanti; Salwa Savira
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5967

Penelitian ini bertujuan untuk mengeksplorasi interaksi antara kualitas produk dan word of mouth dalam memengaruhi perilaku pembelian konsumen, khususnya pada produk camilan Tella Kress “Dua Putri”. Urgensi penelitian ini terletak pada pentingnya pemahaman yang lebih dalam mengenai faktor-faktor yang memengaruhi keputusan pembelian, yang dapat memberikan manfaat bagi industri rumah tangga dalam merancang strategi pemasaran yang lebih efektif. Metode yang digunakan adalah kuantitatif dengan analisis statistik deskriptif. Proses penelitian meliputi pengujian instrumen seperti validitas, reliabilitas, dan asumsi klasik yang mencakup uji normalitas, heteroskedastisitas, dan multikolinearitas. Uji hipotesis menggunakan T-Test dan F-Test untuk menguji pengaruh masing-masing variabel. Responden penelitian terdiri dari 93 konsumen Tella Kress “Dua Putri” yang diambil berdasarkan rumus Slovin. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh signifikan secara parsial terhadap keputusan pembelian (signifikansi 0,000<0,05), diikuti oleh word of mouth (signifikansi 0,034<0,05). Selain itu, hasil F-Test juga menegaskan bahwa kedua variabel tersebut secara simultan berpengaruh terhadap keputusan pembelian dengan signifikansi 0,000<0,05.

Strategi Komunikasi Pemasaran Tarif Dinamis PT. Kai (Persero) DAOP VII Madiun: Studi Kasus Di Stasiun Blitar Veiling Bunga Adista; Anita Reta Kusumawijayanti; Hanik Amaria
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the marketing communication strategy of the dynamic fare system implemented by PT. KAI (Persero) DAOP VII Madiun, with a case study at Blitar Station. The dynamic fare system is a pricing mechanism in which ticket prices vary according to booking time and demand levels, thus requiring effective marketing communication to enhance passenger understanding and acceptance. This research employs a qualitative approach with data collected through interviews, observation, and documentation. The findings reveal that PT. KAI’s marketing communication strategy integrates five main instruments: digital advertising through social media and the KAI Access application, sales promotion in the form of discounts and bundling, public relations activities aimed at passenger education, digital marketing via YouTube and TikTok, and personal selling through direct communication between staff and passengers. Supporting factors include the utilization of digital technology, staff competence, and attractive promotions, while inhibiting factors consist of low digital literacy among elderly passengers, limited visual facilities at stations, and insufficient offline educational materials. This study recommends improving digital education facilities at stations, conducting staff training, and developing more creative and inclusive digital marketing content. The findings are expected to serve as a reference for PT. KAI (Persero) DAOP VII Madiun in optimizing its dynamic fare marketing communication strategy to enhance customer satisfaction and loyalty.

Partisipasi Masyarakat Terhadap Pembangunan Pada Desa Maron, Kecamatan Srengat, Kabupaten Blitar Deni Fitra Iman Ferdana; Anwar Hakim Darajat; Hanik Amaria; Dimas Putra Wijaya
Transgenera: Jurnal Sosial, Politik dan Humaniora Vol 3 No 1 (2026): Transgenera: Jurnal Ilmu Sosial, Politik, dan Humaniora
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/transgenera.v3i1.5549

Penelitian ini dilatarbelakangi oleh pentingnya partisipasi masyarakat dalam pembangunan desa sebagai wujud otonomi daerah yang efektif dan akuntabel. Studi ini bertujuan untuk mengetahui bentuk-bentuk partisipasi masyarakat terhadap pembangunan, khususnya pada bidang pelaksanaan, di Desa Maron, Kecamatan Srengat, Kabupaten Blitar. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap Realisasi APBDes Tahun 2023. Hasil penelitian menunjukkan bahwa partisipasi masyarakat termanifestasi dalam dua bentuk utama. Pertama, partisipasi melalui musyawarah dalam penyusunan perencanaan, dimana masyarakat menyampaikan aspirasi, saran, dan pendapat. Kedua, partisipasi langsung dalam pelaksanaan pembangunan yang terbagi ke dalam empat bidang: kesehatan (melalui kegiatan posyandu), pendidikan (melalui partisipasi sebagai pendidik PAUD), pekerjaan umum dan penataan ruang (melalui keterlibatan fisik dalam pembangunan infrastruktur), serta perhubungan dan komunikasi (melalui penyebaran informasi). Kesimpulannya, partisipasi masyarakat Desa Maron bersifat multidimensi, mencakup kontribusi pemikiran, tenaga, dan keahlian, yang menjadi kunci dalam pelaksanaan pembangunan desa yang partisipatif.

Peningkatan Kapasitas Kelompok Wanita Tani Azalea melalui Pengembangan Usaha Persemaian Sayuran Berbasis Ecobisnis Hanik Amaria; Army Dita Serdani; Luhur Aditya Prayudhi; Delizea Lumen; Shafeera Putri; Amelia Nabil; Naila Stephanie
Kontibusi: Jurnal Kontribusi Kepada Masyarakat Vol 6 No 1 (2026): July, Science Contribution to Society Journal
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/scs.v6i1.5973

Kelompok Wanita Tani (KWT) Azalea di Ngadirejo, Kota Blitar, berpotensi dalam persemaian sayuran, namun terbatas dalam teknologi produksi, tata kelola manajemen, dan jaringan pemasaran. Metode pelaksanaan meliputi perencanaan, pelatihan pembuatan media tanam, pembibitan sistem floating bed, pengayaan agens hayati Trichoderma sp. dan Pupuk Organik Cair (POC), restrukturisasi organisasi, serta pemasaran digital. Hasil kegiatan menunjukkan terjadinya peningkatan signifikan pada efisiensi produksi dan kualitas daya berkecambah naik menjadi 92,8%, serta efisiensi air naik 75%. Apek manajemen, partisipasi aktif anggota meningkat dan pemahaman kalkulasi HPP meningkat sebesar 60,10%. Selain itu, pemahaman pemasaran digital sebesar 358,4% dan mendongkrak omzet penjualan kelompok sebesar 178,4%. Integrasi teknologi dan manajemen terpadu ini berhasil mentransformasi KWT Azalea menjadi unit usaha urban farming yang mandiri, berdaya saing, dan berkelanjutan.

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