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The Influence of SEA and E-WoM on The Decision To Study In The Digital Business Study Program, AL-Irsyad University Cilacap Fajar Nur Wibowo; Zulfikar Yusya Mubarak; Nuni Wulansari; Annisa Rahayu P; Dani Setyawan
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.258 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.318

Abstract

This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.
IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA FAKULTAS ILMU SOSIAL UNIVERSITAS AL-IRSYAD CILACAP Tri Yuwono; Nuni Wulansari; Fajar Nur Wibowo; Wiman Anggaraksa; Trie Yulie Chermansyah
Postgraduate Management Journal Vol. 2 No. 2 (2023): Postgraduate Management Journal
Publisher : LPPM Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.154 KB) | DOI: 10.36352/pmj.v2i2.506

Abstract

Tujuan penelitian ini untuk mengidentifikasi faktor-faktor yang berpengaruh pada minat berwirausaha mahasiswa Kewirausahaan dan Bisnis Digital Fakultas Ilmu Sosial Universitas Al-Irsyad Cilacap. Metode penelitian dengan metode deskriptif kuantitatif. Populasi pada penelitian berasal dari seluruh mahasiswa Fakultas Ilmu Sosial dengan pengambilan sampel sebanyak 30 mahasiswa. Sampel yang dipakai diambil dengan teknik Purposive Sampling. Analisis data menggunakan analisis kuantitatif regresi linear berganda dengan perangkat lunak statistik. Kseimpulan dari analisis data dan pembahasan, secara parsial hanya faktor personal berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC. Faktor sociological dan enviromental secara parsial tidak berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC. Secara simultan faktor personal, sociological dan enviromental berpengaruh positif pada minat berwirausaha mahasiswa Fisos UNAIC.
Perbandingan Metode Naive Bayes Classifier Dan Decision Tree C4.5 Dalam Mencari Pola Minat Pemilihan Jurusan Di Madrasah Aliyah (Studi Kasus:MA El-Bayan Majenang) Dede Yusuf; Zulfikar Yusya Mubarak; Annisa Rahayu Pangesti; Nuni Wulansari; Rizki Zulqornain
Jurnal Sistem Informasi dan Teknologi Informasi Vol 2 No 1 (2023): Jurnal Sistem Informasi dan Teknologi Informasi
Publisher : Himpunan Penggiat Teknologi Informasi Abrar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Selection of student majors is one of the decision-making rules in determining majors based on interests and talents, this aims to understand one's potential and existing opportunities. In determining student majors in the 2013 curriculum, it is carried out at the beginning of the first semester, namely in class 10 (X) of senior high school. The implementation of the 2013 curriculum aims to support the adaptation of educational programs by capturing the characteristics and potential of students. [1]. The implementation of the 2013 curriculum had an impact on one of the schools, especially the counseling teacher, who did not know the talents, interests, character and financial capabilities of the students' families to choose certain subjects, so the counseling teacher had to really be able to recommend majors that matched the interests and talents of students. Based on these problems, the application of data mining using the Naïve Bayes algorithm and the Decesion Tree C4.5 algorithm is carried out for classifying student majors at MA El-Bayan Majenang. The Naïve Bayes algorithm [2] and the Decesion Tree algorithm C4.5 [2] are algorithms with a decision tree classification pattern that are used because they have several advantages compared to other algorithms. In this study, the authors compared the two methods, starting with data collection, then cleaning the data and continuing to process data testing and training data. After all the data has been processed, it will proceed to the classification process for each algorithm.
PENGARUH E SERVICE QUALITY DAN BRAND AWARENESS TERHADAP LOYALITAS KONSUMEN PT BRI UNIT KAWUNGANTEN Nuni Wulansari; Fajar Nur Wibowo; Lia Ernawati; Meylani Dwi Ningrum
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 1 No. 2 (2021): Juli: Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v1i2.834

Abstract

This study aims to analyze the effect of service quality and brand awareness on consumer loyalty at PT BRI Kawunganten Unit. The object of this research is Bank BRI Kawunganten Branch, while the subject is BRI Kawunganten Bank customers. This research uses sampling with purposive sampling technique. The number of samples in this study were 97 respondents. Data were obtained through questionnaires which were distributed directly to BRI Kawunganten Bank customers. The data analysis technique uses SPSS version 22. Based on the results of the analysis performed, it shows that E-Service Quality has a positive effect on Consumer Loyalty and Brand Awareness has a positive effect on Consumer Loyalty.