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Penentuan Alternatif Strategi Pemasaran dengan Pendekatan Analisis SWOT melalui Faktor Internal dan Faktor Eksternal pada Peningkatan Pendapatan UMKM KUBE (Kelompok Usaha Bersama) Mega Buana di Masa Pandemi Covid - 19 Ayu Feranika; Despita Meisak; Laura Prasasti; Masgo Masgo; Gita Melati
Jurnal Manajemen Vol 19 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STEI) Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jam.v19i02.706

Abstract

This study aims to analyze the marketing strategy of Kube Mega Buana UMKM and analyze the application of accounting information systems to increase the income of Kube Mega Buana UMKM during the covid 19 pandemic. This type of research is quantitative and qualitative descriptive with data collection techniques, namely observations, interviews, literature studies, and distributing questionnaires with a total sample of 25 respondents who are members of Kube Mega Buana UMKM for strategy assessment. The results of this study indicate that Kube Mega Buana is in Quadrant I position with values ​​(X = 1.44) and (Y = 1.23) which explains that UMKM Kube Mega Buana has great opportunities and strengths so that they can take advantage of existing opportunities with a value of The highest coordination of S-O strategy was 4.71, with alternative strategies produced, namely innovating pineapple products and packaging forms, maintaining relationships with partners, utilizing digital marketing technology advances in marketing, and maintaining the quality of raw materials.
PERANCANGAN SISTEM INFORMASI PEMBELIAN DAN PENJUALAN PADA PT.HOK TONG JAMBI MENGGUNAKAN MICROSOFT VISUAL BASIC Laura Prasasti; Ronald Naibaho; Chintia Aprilia
JURNAL RISET AKUNTANSI JAMBI Vol. 5 No. 2 (2022): JURNAL RISET AKUNTANSI JAMBI
Publisher : LPPM Universitas Adiwangsa Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35141/jraj.v5i2.523

Abstract

This study originated from the problems that occur in the data processing system purchases and sales that are running, namely: if required information quickly, then the search takes a long time, frequent errors in inputting data purchases and sales as well as the slow creation of reports that must be given to the head office. This study aims to to design information systems purchase and sales at PT. Hok Tong Jambi uses Visual Basic 2019 so that it can be a solution to the problems that occur. The research method applied in this study is the development of waterfall method. The design of this research is started from Log in Input design, main Menu design, purchase Data Design, purchase Input design, purchase price Input Design, Sales Data Design, Sales Input design, demand data Input design, outgoing goods demand Input design,sales table Input design, purchase and sales report Filter Input design. Based on the discussion and the results of Information Systems Design purchase and sale at PT.HOK TONG JAMBI that has been done, it can be concluded that through the use of Microsoft Visual Basic simplify the process of searching and processing data purchase and sale transactions. With this purchase and sales information system, the purchase and sales transaction process can produce purchase and sales transaction reports.
Analisis Sistem Informasi Akuntansi Penerimaan Dan Pengeluaran Kas Pada PT. Anjungan Buana Wisata Laura Prasasti; Ayu Feranika
Journal of Applied Accounting and Business Vol 3 No 1 (2021): JAAB - Juni 2021
Publisher : LPPM Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (740.304 KB) | DOI: 10.37338/jaab.v3i1.168

Abstract

PT. Anjungan Buana Wisata Pavilion is a company in the tourism sector with the trademark Kampoeng Radja. The problem is that Kampoeng Radja is the only largest tourist park in Jambi Province that uses technological developments in the form of cards (Kampoeng Radja Cards) in the ticket system, because it is still the only tourist park that uses ticket system technology, so this study aims to analyze the information system process. accounting for cash receipts and disbursements at the ongoing PT Anjungan Buana Wisata. This research uses descriptive analysis method. Data collection techniques, using the method of interviewing, observation, and literature study. The results showed that; (1) The accounting system for cash receipts and disbursements at PT. Anjungan Buana Wisata Pavilion is carried out systematically, all processes of cash receipts and cash disbursements must be authorized by the parties concerned. (2) There is a separation of the functions of finance, accounting and cash so that security can be guaranteed. This is in accordance with the theory and is well implemented at PT. Anjungan Buana Wisata Pavilion. (3) Cash receipt and receipt system supported by an excellent internal control system. (4) The company has used a computer system to record all transactions. All data has been automatically available in this system which is very effective and efficient for the company.
Analysis of the implementation of the Si APIK Android-Based Accounting Information System as an Effort to Improve KUBE MSME Income (Joint Bussiness Group) Mega Buana During The Covid – 19 Pandemic Despita Meisak; Ayu Feranika; Laura Prasasti
Jurnal AKSI (Akuntansi dan Sistem Informasi) Vol. 8 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/aksi.v8i2.508

Abstract

Apik, an android-based accounting information system, will meet the needs of financial operational activities at MSME Kube Mega Buana in an effort to increase income during the COVID-19 pandemic. This descriptive-qualitative research method is used in applied research. This study's data analysis technique is to collect theories related to the problem, systematically arrange data based on the results of observations or observations made in the field, and describe problems based on theoretical solutions. theory obtained, then the last step is to provide conclusions. Based on the results of the application of the Apik system on MSMES Kube Mega Buana during the trial period, MSMES can carry out simple financial reporting that is in accordance with current accounting standards as a support for increasing income for MSMES. And all evidence of financial transactions is properly archived in the database contained in the application, and transaction history is properly archived every period.
PELATIHAN PENGELOLAAN KEUANGAN KELUARGA PADA KELOMPOK USAHA BERSAMA (KUBE) MEGA BUANA DESA TANGKIT BARU ayuveranika ayuveranika; Laura Prasasti; Masgo Masgo
Jurnal Pengabdian Masyarakat UNAMA Vol 1 No 2 (2022): JPMU Volume 1 Nomor 2 Oktober 2022
Publisher : LPPM Universitas Dinamika Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33998/jpmu.2022.1.2.125

Abstract

Pengelolaan keuangan keluarga (pribadi) juga sama pentingnya dengan pengelolaan keuangan usaha. Berawal dari pengelolaan keuangan pribadi menjadikan para pelaku UMKM mahir dan mudah dalam melakukan pengelolaan keuangan usahanya. Kebanyakan pelaku UMKM menerapkan manajemen uang saku dalam kehidupan sehari-hari tanpa memisahkan uang pribadi dan uang usahanya. Ketidaktepatan pengelolaan keuangan membuat maraknya pinjaman online Ilegal digandrungi dan ramai dipergunakan seakan menjadi alternatif solusi dari permasalahan pengelolaan keuangan. Banyaknya pinjaman online ilegal dengan berbagai syarat sederhana yang menawarkan solusi permasalahan hidup ditengah pandemi ini akan membuat para peminjamnya terjerat. Melalui PKM ini, pelaku UMKM dalam hal ini Kelompok Usaha Bersama (KUBE) Mega Buana akan diberikan pelatihan yang bertujuan untuk menambah pengetahuan tentang cara mengelola keuangan keluarga demi masa depan yang sejahtera dan waspada pinjaman online ilegal. Metode yang dipakai dalam kegiatan ini adalah: 1) pemberian materi mengenai pengelolaan keuangan keluarga, 2) pemberian materi mengenai waspada pinjaman online illegal, 3) simulasi games terkait materi, 4) praktek pengelolaan keuangan keluarga.