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All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Nuraeni Kadir
Economics and Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Group Reference and Brand Trust on Purchase Decisions WithBuying Interest As Intervening Variables Muhammad Fakhrul; Jusni Ambo Upe; Nuraeni Kadir
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.520

Abstract

This study aims to analyze the effect of reference groups and brand trust on purchasing decisions with buying interest as an intervening variable on consumers of HNI-HPAI herbal products in Bone. This study took data from 70 consumers of HNI-HPAI Healthy Homes in Bone. Data is then analyzed using Structural Equation Model (SEM) technique with the help of the SmartPLS3.0 program. The results of the analysis prove that the reference group and brand trust contribute to affecting purchasing decisions. Both reference group and brand trust were also found to have a positive effect on buying interest. Further, buying interest also has a positive and significant effect on purchasing decisions and was found to be able to mediate the relationship between the reference group and brand trust on purchasing decisions of HNI-HPAI consumers in Bone.
The Effect of Individual and Organizational Characteristics on Work Motivation and Employee Performance Dwi Zulkarnian; Mahlia Muis; Nuraeni Kadir
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.526

Abstract

The success of a company can be achieved by the creation of optimal employee performance. This study aims to analyze the extent of the influence of individual characteristics and organizational characteristics in improving performance when work motivation is used as an intervening variable. This type of research is quantitative research. In analyzing data, the study applied path analysis assisted by SPPS software. The results found that individual characteristics and organizational characteristics have a significant positive effect on work motivation. When associated with employee performance, it is organizational characteristics indicate a significant effect, but it did not for individual characteristics. Work motivation shows a significant effect on employee performance. The findings also indicate that work motivation can mediate the relationship between individual characteristics and employee performance, but it did not occur for the relationship between organizational characteristics and employee performance.
The Effect of Occupational Safety and Health on Employee Performance Through Job Satisfaction During Covid-19 Pandemic Muhsin Subair Darmadi; Rahman Kadir; Nuraeni Kadir; Alia Sri Wahyuni
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.530

Abstract

This study aims to analyze the effect of occupational safety and health on employee performance through job satisfaction. The study collected data using questionnaires and then analyzed using path analysis. Before it, the stud applied some classical assumptions. The results showed that occupational safety and health had a positive and significant effect on job satisfaction. The same results are found for the relationship of occupational safety and health to employee performance. It is also found that job satisfaction has a positive and significant effect on employee performance. Occupational safety and health have a positive and significant indirect effect on employee performance when mediated by job satisfaction.
Co-Authors Alia Sri Wahyuni Dwi Zulkarnian Jusni Ambo Upe Mahlia Muis Muhammad Fakhrul Muhsin Subair Darmadi Rahman Kadir