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All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Jusni Ambo Upe
Economics and Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Mix and Quality-Mix Services in Building Satisfaction to Achieve Customer Loyalty Muzakkar Zul Fuadi; Nurdjanah Hamid; Jusni Ambo Upe
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.450

Abstract

One of the businesses growing rapidly and facing the current tight competition is the culinary business. This group of businesses offer the same type of products but vary in prices and services. The purpose of this study was to analyze the linking effect of the marketing mix and service quality on loyalty with the use of customer satisfaction as a mediating variable. Of the 3.834 population calculated at Mokula Coffee Indonesia from October to December 2020, the study collected a sample of 94 customers by observation, interviews, and questionnaires. The data obtained is firstly tested their validity and reliability before applied path analysis. The results indicated that the marketing mix and service quality indicated a positive and significant effect on customer satisfaction. Customer satisfaction, marketing mix, and service quality also have a positive and significant effect on loyalty, indicating great concern for repeat visits and purchases.
Optimization of Land Asset Management in Increasing Locally Generated Revenue Noor Aulia Rahman; Jusni Ambo Upe; Darmawati Darmawati
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.455

Abstract

Mamuju District, located in the Province of West Sulawesi, Indonesia, has a land asset of as many as 1219 fields with the value of IDR.543.600.722.211 which consists of 1216 privately managed fields and 3 cooperation party managed fields. The regional government has managed and utilized the existing asset potential, however, there are still some assets that are not optimized to increase the Locally Generated Revenue of Mamuju. In this research, the study uses a descriptive qualitative approach to describe the facts, situations, and activities from observed objects systematically. The research object is the Regional Finance and Asset Management Agency or called BPKAD in Mamuju District. The results of this research indicated that to increase locally generated revenue, attention should be given to the optimization process comprising of asset management, implementation procedures, and utilization forms. In the asset management aspect, management and control are said optimal. However, planning and organizing are not yet optimal. In the implementation, it is found well done. For utilization, attention should be given to build-operate-transfer, build-transfer-operate, and the Indonesian Trade Union Confederation. In the process of increasing the local revenue, the study also found that there are twelve supporting and resisting factors that could be occurred. Those supporting factors are numbers of lands owned by Mamuju district, ease of asset for legislation and authority, harmony relationship with the province, information technology, agency service capacity, a wide opportunity is offered by the province to optimize land management owned by the district. Further, the study found that the implementation of land asset management could impact the increase of revenue, land prices, improving asset data control, reducing land dispute, optimizing utilization for public service purposes. However, to the last point, the optimization of regional land asset management is not yet done optimally.
The Effect of Cultural Values on Enterprise Performance through Entrepreneurial Orientation Yustin Sesa; Jusni Ambo Upe; Fauziah Umar
Hasanuddin Journal of Business Strategy Vol 3 No 3 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i3.456

Abstract

Nowadays, efforts to develop the welfare of rural communities in Indonesia are driven by village-owned enterprises which are being developed by villages. The study examines linking the effect of cultural values on employee performance with entrepreneurial orientation as an intervening in the case of village-owned enterprises in North Toraja Utara, South Sulawesi Province. The study collected data from 84 village-owned enterprises with the use of a five-Likert scale. To analyze the research model, the study applied path analysis. Statistical findings showed that cultural value and entrepreneurial orientation have a positive and significant effect on employee performance. It is also found that entrepreneurial orientation can mediate the relationship between cultural values and employee performance.
The Effect of Group Reference and Brand Trust on Purchase Decisions WithBuying Interest As Intervening Variables Muhammad Fakhrul; Jusni Ambo Upe; Nuraeni Kadir
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.520

Abstract

This study aims to analyze the effect of reference groups and brand trust on purchasing decisions with buying interest as an intervening variable on consumers of HNI-HPAI herbal products in Bone. This study took data from 70 consumers of HNI-HPAI Healthy Homes in Bone. Data is then analyzed using Structural Equation Model (SEM) technique with the help of the SmartPLS3.0 program. The results of the analysis prove that the reference group and brand trust contribute to affecting purchasing decisions. Both reference group and brand trust were also found to have a positive effect on buying interest. Further, buying interest also has a positive and significant effect on purchasing decisions and was found to be able to mediate the relationship between the reference group and brand trust on purchasing decisions of HNI-HPAI consumers in Bone.
Co-Authors Darmawati Darmawati Fauziah Umar Muhammad Fakhrul Muzakkar Zul Fuadi Noor Aulia Rahman Nuraeni Kadir Nurdjanah Hamid Yustin Sesa