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ANALISIS PENGEMBANGAN STRATEGI DIVERSIFIKASI PRODUK HILIR TEKSTIL (STUDI KASUS DI CV AZKA SYAHRANI): Downstream Textile Product Diversification Strategy Development Analysis (Case Study in CV Azka Syahrani) Purana Indrawan; Sapta Raharja; Aris Munandar
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 12 No. 1 (2022): Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian, Volume 1
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstsv.12.1.91-100

Abstract

The textile and textile product industry experienced a decrease in absorption in the domestic market due to increased imported products, both in terms of quantity and models offered. The Covid-19 pandemic also impacted the textile and textile product industry; some industries experienced a decline in productivity due to a decrease in people’s purchasing power and restrictions on people’s movement. An example of this study was CV Azka Syahrani, a medium-scale garment industry. This company needs to develop a business development strategy to increase added value and product competitiveness by developing a product diversification strategy. The results of the analysis of the identification of internal and external factors, there are two alternative strategies : Product Diversification by Expanding Segments and Product Diversification by Adding Accessories. The results of the AHP analysis show that the main criteria that support product diversification are aspects of Idea and Design Creativity, the most important actor is the Research and Development Manager, the most important goal is Increasing Customer Satisfaction, and the priority strategy chosen is Product Diversification by Expanding Segments, while the type of a prospective textile products to be developed is Exclusive Muslim Clothing.ABSTRAKIndustri tekstil dan produk tekstil mengalami penurunan serapan di pasar domestik yang disebabkan adanya peningkatan produk impor baik dari jumlah maupun model yang ditawarkan. Pandemi Covid-19 berdampak pula pada industri tekstil dan produk tekstil, beberapa industri mengalami penurunan produktivitas diakibatkan adanya penurunan daya beli masyarakat serta adanya aturan pembatasan pergerakan masyarakat. CV Azka Syahrani adalah industri garmen berskala industri menengah yang menjadi contoh kajian ini. Perusahaan ini perlu mengembangkan strategi pengembangan usahanya untuk meningkatkan nilai tambah dan daya saing produk melalui salah satu aspek yang dikaji adalah pengembangan strategi diversifikasi produk. Hasil analisis identifikasi faktor internal dan eksternal terdapat dua alternatif strategi yaitu Diversifikasi Produk dengan Memperluas Segmen dan Diversifikasi Produk dengan menambah Aksesoris. Hasil analisis AHP menunjukan bahwa kriteria utama yang mendukung diversifikasi produk adalah aspek Kreativitas Ide dan Desain, aktor yang paling berperan adalah Manajer Riset dan Pengembangan, tujuan paling penting adalah Meningkatkan Kepuasan Pelanggan, serta strategi prioritas yang terpilih adalah Diversifikasi Produk dengan Memperluas Segmen, sedangkan jenis produk tekstil prospektif untuk dikembangkan adalah Busana Muslim Eksklusif.
Kajian Potensi Objek Daya Tarik Wisata Alam Karst Rammang-Rammang di Kabupaten Maros Provinsi Sulawesi Selatan Isramirawaty Agus Mandong; Tati Budiarti; Aris Munandar
Jurnal Lanskap Indonesia Vol. 15 No. 1 (2023): Jurnal Lanskap Indonesia
Publisher : http://arl.faperta.ipb.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jli.v15i1.41579

Abstract

The Rammang-Rammang Karst landscape is part of the Maros-Pangkep Karst Area (KKMP) which is the second largest and most beautiful in the world after the karst areain China. This research aimed to examine the potential for existing of the Rammang-Rammang Karst landscape and assess the feasibility of developing the RammangRammang Karst potential. The research location is in the Rammang-Rammang Karst landscape which is located in Salenrang Village, Bontoa District, Maros Regency, South Sulawesi Province. This research was conducted from October 2019 to December 2021. This research used one data analysis, namely an Analysis of Operational Areas – Natural Tourism Objects and Attractions (ADO-ODTWA) to identify potential development of the Rammang-Rammang Karst landscape. The findings are overall, the Rammang-Rammang Karst landscape has a development feasibility index of 81% indicating that it has a high potential to be developed for ecotourism areas. The potential with each of these feasibility indexes consists of 97% tourist attraction, 93% accessibility, 42% accommodation, and 92% facilities and infrastructure. The accommodation criteria have a low eligibility index compared to the others.
Analisis Kerentanan Lanskap Pesisir di Kecamatan Kuta Selatan, Bali Devvy Alvionita Fitriana; Andi Gunawan; Aris Munandar
E-JURNAL ARSITEKTUR LANSEKAP Vol.9, No.1, April 2023
Publisher : Prodi Arsitektur Pertamanan, Fakultas Pertanian, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAL.2023.v09.i01.p12

Abstract

Vulnerability Analysis of Land Changes in Coastal Landscapes in Kuta Selatan District, Bali. Kuta Selatan District is a district located in the southern coastal part of Bali Province. Its existence in a coastal area makes this area rich in natural resources but also has a high level of vulnerability to damage, change, or disappearance of an ecosystem. This study aim to analyze the vulnerability of the landscape based on land cover changes in Kuta Selatan District and analyze the driving factors of landscape change. Land cover is classified into 4 (water bodies, vegetation areas, open areas, and built areas. Land cover change analysis used Landsat 7 ETM+ image data with test years 2000, 2010, and 2020. The spatial analysis method was used to analyze the land cover changes that occurred. The results showed that the rate of land cover change that occurs in Kuta Selatan District from 2000 to 2020 is 3-4% per year with dominated by increasing of open areas and built-up areas respectively. Meanwhile, the area of vegetation and water bodies has always experienced a decrease in area. This study also analyzes the driving factors of land cover change using the binary logistic regression analysis method. 7 variables are thought to affect changes in land cover that occur, namely distance to the main road (X1), distance to the river (X2), altitude/elevation (X3), slope (X4), population density (X5), distance from state universities (X6) and distance to tourist attractions (X7). The analysis results show that only the distance variable to the main road (X1) influences changes that occur in the 2000-2020 range. Supervision and policies that favor the sustainability of the existence of vegetation areas are the main focus of the recommendations.