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All Journal Jurnal Pajak Vokasi (JUPASI) JAMBIS : Jurnal Administrasi Bisnis
Ridfa Chairani
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Studi Kepustakaan Tingkat Pemahaman Pemilik Rumah Kos dalam Memenuhi Pajak Hotel Vigo Satrio Satrio; Ridfa Chairani; Rousdy Safari Tamba; Novi Suryani
Jurnal Pajak Vokasi (JUPASI) Vol 4, No 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jupasi.v4i1.2313

Abstract

Pembangunan kos-kosan yang semakin bertambah menjadi pekerjaan baru bagi pemerintah daerah untuk memperluas pemungutan pajak, salah satunya pajak kos sebagai bagian dari pajak daerah yang termasuk dalam pajak hotel. Hasil penelitian terdahulu, menyatakan bahwa kesadaran pemilik usaha kos juga sangat-sangat kurang (Nuyanti, 2020). Tujuan penelitian ini untuk mengetahui tingkat pemahaman pemilik kos tentang pajak kos. Metode penelitian ini menggunakan studi kepustakaan. Hasil penelitian berdasarkan hasil analisis dari 4 jurnal yang menjadi bahan penelitian yaitu kurangnya informasi, belum adanya sosialisasi, serta adanya perasaan tidak adil yang dirasakan oleh pelaku usaha rumah kos terkait pemberlakuan pajak memiliki pengaruh pada kewajiban para pelaku usaha membayarkan pajaknya. Kesimpulan dan saran yaitu kurangnya sosialisasi dari pemerintah kepada pemilik usaha rumah kos, maka sebaiknya pemerintah melakukan sosialisasi kepada pemilik usaha rumah kos agar mereka paham tentang dasar dan pengenaan pajak rumah kos.
Analisis Strategi Bauran Pemasaran Pada PT Amita Mandiri Cabang Setu Bekasi Kintan Riyani Akhla; Diana Prihadini; Ridfa Chairani
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 6: Desember 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i6.2790

Abstract

This study was conducted to analyze the marketing mix strategy of goods at PT Amita Mandiri Setu Bekasi Branch. The method used was descriptive qualitative with the data collection techniques of observation, interviews, and documentation. Based on the results of the analysis, it is concluded that PT Amita Mandiri, Setu Bekasi Branch, combines elements in marketing that are emphasized on the 4Ps. The product of PT Amita Mandiri Branch Setu Bekasi is bottled drinking water of various sizes and brands. The price offered is affordable for retailers, semi wholesalers with the place in a strategic location on the side of the road. Promotion is carried out directly by word of mouth, and personal selling. PT Amita Mandiri Setu Bekasi Branch also implements STP (segmenting, targeting, positioning) judging from determining the offer, and understanding the needs and interests of customers. In setting a target market, it can be seen from the company evaluating market segments, selecting market segments, and being able to generate customer value, the positioning is from planning a position that can differentiate products from other products but in reality, there is no difference. This is because the company sells the same product as competitors' products. This strategy has succeeded in increasing sales volume, as evidenced by sales volume data in March-April 2022.
Co-Authors Kintan Riyani Akhla Novi Suryani Prihadini, Diana Tamba, Rousdy Safari Vigo Satrio Satrio