Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik
Dwi Meisyifa Kaoy
Institut Transportasi Dan Logistik Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI BISNIS UNTUK MENINGKATKAN PENJUALAN JASA PENGIRIMAN KARGO FREIGHT FORWARDING Andri Primadi; Dwi Meisyifa Kaoy; Yuliantini Yuliantini
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 3, No 3 (2017): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v3i3.870

Abstract

The aim of this study is to understand business strategic to increase sales of a freight forwarding company. Freight forwarding engaged in both export and import. Facing to competition every freight forwarding company must have a business strategy in order to increase sales of cargo delivery services. The strategy is designed through SWOT analysis by knowing internal (IFE) and external (EFE) factors of the company using 30 samples of Federal Express’ employees. In the SWOT analysis in increasing the company's cargo shipping service the company is positioned among Strenghts-Opportunity by harnessing the power to seize and exploit the greatest opportunities. Through the IE matrix, the company is in a position to grow and build alternative strategies that can be applied are forward integration, backward integration, horizontal integration, product development, market development, market penetration, and related diversification.
Co-Authors Andri Primadi Yuliantini Yuliantini