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All Journal Sisforma: Journal of Information Systems International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Indonesian Journal of Economics and Management PUBLICUS: JURNAL ADMINISTRASI PUBLIK
Ryan Susanto, Ryan
Department of Information Systems, Soegijapranata Catholic University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Social Sciences

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Customer and Developer’s Point of Views to Game Cloning Susanto, Ryan
SISFORMA Vol 1, No 2 (2014)
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.394 KB)

Abstract

Game Cloning is an action of cloning games. This non-ethical action reaps many controversial matters from game customer and developer in game industry. As a result, this action is considered a wrongdoing. However, but not all cases of game cloning are wrong.  Many recent games have been rooted from game cloning. In case of game cloning, game developers do not commit something illegal or immoral since they revamp and complement the games they imitate
Does Business Diversification with Leverage can Improve Firm Performance? Susanto, Ryan; Widayanti, Rochmi; Irawan, Nico
Indonesian Journal of Economics and Management Vol. 4 No. 3 (2024): Indonesian Journal of Economics and Management (July 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v4i3.6326

Abstract

The relationship between diversification and leverage strategies on firm performance is complex and varies depending on factors such as industry, country, and type of diversification strategy. This study aims to determine the effect of business diversification and leverage on company performance in manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. The research population consists of manufacturing companies in the consumer goods sector listed on the IDX during the specified period. Purposive sampling was employed to select 24 companies for the study. The data analysis was conducted using SmartPLS 3.0 software. The findings reveal that both business diversification and leverage exert a positive and significant influence on company performance. Additionally, the study uncovers that the impact of business diversification on company performance is positively moderated by leverage. These results provide valuable insights into the dynamics of diversification and leverage strategies in the context of manufacturing companies in the consumer goods sector in Indonesia.
The Role of Tax Amnesty in Increasing Tax Revenue and State Income in Indonesia Setiyana, Putri; Rif'an, Aenur; Bayu, Oktaviana; Susanto, Ryan
PUBLICUS : JURNAL ADMINISTRASI PUBLIK Vol 3 No 2 (2025): PUBLICUS: JURNAL ADMINISTRASI PUBLIK
Publisher : Program Studi Ilmu Administrasi Negara FISIP UNPATTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/publicusvol3iss2p172-182

Abstract

This article discusses the effectiveness of the tax amnesty policy in increasing state revenue and taxpayer compliance in Indonesia. Using a qualitative approach based on literature review, this study examines the implementation mechanisms of the 2016–2017 tax amnesty program and its impact on the national taxation structure. The analysis shows that the program successfully collected Rp135 trillion in redemption payments from 965,983 taxpayers and resulted in asset declarations amounting to Rp4,855 trillion—equivalent to 40% of the national GDP. However, the realization of asset repatriation only reached 14.7% of the target, indicating challenges in returning offshore assets. This program contributed to strengthening the tax database and promoting voluntary compliance, although it still faces challenges such as perceptions of injustice and low tax literacy. The article proposes three follow-up strategies: consistent law enforcement after the amnesty period, optimization of the taxpayer database through inter-agency and technological integration, and enhanced tax education. In conclusion, tax amnesty has the potential to be an effective fiscal instrument if accompanied by structural reforms and well-measured long-term strategies.
PREDICTION OF BRAND AWARENESS ON PURCHASING DECISIONS: BRAND IMAGE AS MEDIATION Sudarwati, Sudarwati; Aprian Aditama, Rizky Ramadhan; Susanto, Ryan; Tias, Riris Wahyuning
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11362

Abstract

This study aims to examine and analyze the effect of brand ambassadors and brand awareness on purchasing decisions and measure the role of brand image as a mediating variable in the influence of brand ambassadors and brand awareness on purchasing decisions on Erigo products. This model involves training variables as supporting variables. This research was applied to consumers of Erigo products in the Greater Solo area, the sample taken amounted to 100 respondents, with sampling using purposive sampling technique. This research was analyzed using Partial Least Square (PLS) with SmartPLS3 software. The results showed that brand ambassadors have a positive and significant effect on brand image. Brand ambassadors have a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on brand image. Brand awareness has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Brand ambassadors through brand image mediation have no significant effect on purchasing decisions. And brand awareness through brand image mediation has a positive and significant effect on purchasing decisions. Keywords: Brand Image, Purchase Decision
ANALISA FAKTOR TINGKAT KEBERHASILAN DIGITAL MARKETING MELALUI MEDIA SOSIAL FACEBOOK PADA UMKM DI CEPOGO BOYOLALI Marwati, Fithri Setya; Samrotun, Yuli Chomsatu; Nur Rois, Dimas Ilham; Hamidah, Raisa Aribatul; Susanto, Ryan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12205

Abstract

Social media was originally created for friendships only. However, as time goes by, many people don't want to waste the opportunity to sell. Moreover, all sales activities on social media are almost free. Even if there are additional costs, only for the production of goods. That's why Facebook launched Facebook Marketplace. The purpose of this research is (1) to find out what variables influence a person's level of success in carrying out digital marketing using Facebook, 2) knowing the most dominant and weakest variables that influence a person's level of success in doing digital marketing using Facebook, and (3) knowing the correlation between factors that can influence a person's level of success in doing digital marketing using Facebook. This research empirically analyzes the factors that influence people to do digital marketing using Facebook. The research location was carried out in Cepogo Boyolali. The results of this research conclude that sellers always look at shares and likes, because these are important variables to see buyers' interest. Sellers are also obliged to do this because it indicates that the seller is someone who is always active towards buyers. Sellers must always share experiences using the advertised products. In communication, frequent use of online chat facilities (P10) is the lowest factor; and 2 factors were formed that were able to explain the factors a person does marketing via Facebook. .Factor 1 consists of P1, p2, p3, p4, p5, p7, p10 and p13. Meanwhile, factor 2 consists of variables P6, p8, p9, p11, p12, and p14. Keywords : Digital marketing, Facebook, Success factors
Co-Authors Aprian Aditama, Rizky Ramadhan Bayu, Oktaviana Hamidah, Raisa Aribatul Marwati, Fithri Setya Nico Irawan Nur Rois, Dimas Ilham Rif'an, Aenur Rochmi Widayanti Setiyana, Putri Sudarwati Sudarwati Tias, Riris Wahyuning Yuli Chomsatu Samrotun