Article Per Year (5 Year)
p-Index From 2020 - 2025
1.116
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Jurnal Akuntansi Dan Manajemen
Aprian Aditama, Rizky Ramadhan
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
A PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PEMBELIAN BATIK DI E-COMMERCE TIKTOK SHOP) Aprian Aditama, Rizky Ramadhan; Larasati, Nike; Paramita Pratita, Mutya
Jurnal Akuntansi Dan Manajemen Vol 35 No 2 (2024): JAM Vol 35 No 2 Agustus 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i2.140

Abstract

This study aims to determine the effect of digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This study also aims to determine the effect of consumer trust mediating the relationship between digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This type of research is quantitative with a sample of 100 respondents. The data collection technique used is a questionnaire. The data analysis method in this study is multiple linear regression analysis using SPSS software. The results of the study show that the digital marketing variable has a significant effect on purchasing decisions with a t-count value of 3.396> t-table 1.660, and a significance value of 0.001 <0.05. The brand image variable has a significant effect on purchasing decisions with a t-count value of 4.913> t-table 1.660. It can be concluded that by using the right digital marketing strategy, businesses can reach more consumers, build relationships with them, and encourage them to buy their products or services. By using digital marketing effectively, businesses can increase their sales and profits. Businesses can use a variety of strategies to build a positive brand image, such as providing high-quality products or services, providing good customer service, and building effective communication with consumers.
PENGARUH CONTENT CREATOR DAN PROMOSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN DIMODERASI OLEH TRUST PADA APLIKASI TIKTOK SHOP DI MAHASISWA FE UNISRI Aprian Aditama, Rizky Ramadhan; Anna Probowati; Dewi Shanti Nugrahani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of digital technology has transformed consumer shopping behavior, where the presence of Content Creators and price promotion strategies play a crucial role in influencing purchasing decisions on e-commerce platforms such as TikTok Shop. This study aims to analyze the influence of Content Creators and price promotions on purchasing decisions, with trust as a moderating variable. A quantitative research approach was employed, utilizing Partial Least Square - Structural Equation Modeling (PLS-SEM) for data analysis on 175 respondents, consisting of students from the Faculty of Economics at Slamet Riyadi University, Surakarta. The findings indicate that both Content Creators and price promotions have a positive and significant impact on purchasing decisions. Furthermore, trust serves as a moderating variable that strengthens the relationship between Content Creators and purchasing decisions. The implications of this study suggest that marketers should optimize digital marketing strategies by selecting credible Content Creators and fostering consumer trust to enhance sales conversions on TikTok Shop. Keywords : Content Creator, Price Promotion, Trust, Purchasing Decision, TikTok Shop
PREDICTION OF BRAND AWARENESS ON PURCHASING DECISIONS: BRAND IMAGE AS MEDIATION Sudarwati, Sudarwati; Aprian Aditama, Rizky Ramadhan; Susanto, Ryan; Tias, Riris Wahyuning
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11362

Abstract

This study aims to examine and analyze the effect of brand ambassadors and brand awareness on purchasing decisions and measure the role of brand image as a mediating variable in the influence of brand ambassadors and brand awareness on purchasing decisions on Erigo products. This model involves training variables as supporting variables. This research was applied to consumers of Erigo products in the Greater Solo area, the sample taken amounted to 100 respondents, with sampling using purposive sampling technique. This research was analyzed using Partial Least Square (PLS) with SmartPLS3 software. The results showed that brand ambassadors have a positive and significant effect on brand image. Brand ambassadors have a positive and significant effect on purchasing decisions. Brand awareness has a positive and significant effect on brand image. Brand awareness has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Brand ambassadors through brand image mediation have no significant effect on purchasing decisions. And brand awareness through brand image mediation has a positive and significant effect on purchasing decisions. Keywords: Brand Image, Purchase Decision
PENGEMBANGAN ERA DIGITAL MARKETING KELOMPOK UMKM PEREMPUAN SRIKANDI GILINGAN BANJARSARI SURAKARTA Amalia, Naili; Sunarso, Sunarso; Aprian Aditama, Rizky Ramadhan
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The perpetrators of the Women's Srikandi Gilingan MSME group in Banjarsari, Surakarta, are classified as living in densely populated villages with a minimal economy. So far, the Women's Srikandi Gilingan Banjarsari Surakarta UMKM group has been active in making karak crackers. Not all members are involved in making these karak crackers. In the near future, there will be a development of processed catfish products into nuggets as a driver of economic growth for the Srikandi Gilingan Women's MSME group, Banjarsari, Surakarta. The obstacle is the lack of knowledge of the MSME group in marketing their products. The low level of digitalization has made the Women's Srikandi Gilingan Banjarsari Surakarta UMKM group not have a wide range of buyers. By offering the concept of a digital marketing strategy and implementing The Seven Laws, it will provide convenience for the Women's Srikandi Gillingan Banjarsari Surakarta MSME group in optimizing product sales. The results of the FGD formulation show that there are several steps that must be taken by members, including understanding social media channels, making publications on various social media, managing channels and consistently updating, increasing traffic, starting from existing social media. The greatest hope for this implementation will have a positive impact on the development of Srikandi's MSMEs. Kata kunci: Digital Marketing, UMKM Srikandi
PENGARUH KUALITAS PRODUK, GAYA HIDUP SEHAT, DAN ACUAN KELOMPOK TERHADAP KEPUTUSAN PEMBELIAN BUAH DI SUPERINDO CABANG SOLO BARU Aprian Aditama, Rizky Ramadhan; Larasati, Nike
JURNAL ILMIAH EDUNOMIKA Vol. 7 No. 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.12263

Abstract

This study aims to determine the extent to which Product Quality (X1), Healthy Lifestyle (X2), and Group Reference (X3) influence Purchasing Decision (Y). This study uses a quantitative approach with sampling using the Non Probability Sampling method. The type of data used in this study is primary data obtained from questionnaires filled out directly by respondents. Secondary data comes from books, journals, research results, practical work reports and related to the author's research object. In this study, the population that will be taken is all consumers of Superindo branch Solo Baru, which is immeasurable. Sample measurement uses the formula proposed by Hair et al., (2010) which is 115 respondents. The analysis tool used is multiple linear regression analysis. Using the SPSS analysis tool, the results of the study show that Product Quality (X1), Healthy Lifestyle (X2), and Group Reference (X3) simultaneously influence Purchasing Decision (Y). Keywords : Product Quality, Healthy Lifestyle, and Group Reference, Purchasing Decision.
PENGARUH PRIVATE LABEL DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN PRODUK BERMEREK “SS” DI SPESIAL SAMBAL CAB.WONOGIRI Aprian Aditama, Rizky Ramadhan; Sunarso, Sunarso; Amalia, Naili
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13311

Abstract

This study aims to determine the extent to which Private Label (X1) and Product Quality (X2) influence Purchase Decision (Y). The study uses a quantitative approach with sampling using the Non-Probability Sampling method. The type of data used in this study is primary data obtained from questionnaires filled out directly by respondents. Secondary data comes from books, journals, research results, practical work reports, and related to the author's research object. In this study, the population that will be taken is all consumers of Spesial Sambal Wonogiri branch, which is immeasurable. Sample measurement is determined by using the Minimum Sample Size Determination formula for SEM according to Hair et al (2010): (Number of indicators + number of latent variables) x (5 to 10 times) Based on these guidelines, the maximum sample size for this study is: Maximum sample = (17 + 3) x 5 = 100 respondents. The analysis technique used to process and discuss the data and test the hypotheses in this study is multiple regression analysis using the SPSS application tool. Meanwhile, to assess consumer responses to the indicators, the author uses the Likert scale. The analysis tool used is multiple linear regression analysis. Using the SPSS analysis tool, the results of the study show that private label (X1) and product quality (X2), both partially and simultaneously, influence Purchase Decision (Y). Keywords : Private Label, Product Quality, influence Purchase Decision (Y)
Co-Authors Amalia, Naili Anna Probowati Dewi Shanti Nugrahani Larasati, Nike Paramita Pratita, Mutya Ryan Susanto, Ryan Sudarwati Sudarwati Sunarso Sunarso Tias, Riris Wahyuning