Moh. Yusron
Universitas Muhammadiyah Surabaya

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Efektivitas sirkuit keuangan syariah sebagai media edukasi Simpel Bank Syariah untuk anak usia SD Moh. Yusron; Arin Setiyowati; Fatkur Huda
Jurnal Inovasi Teknologi Pendidikan Vol 9, No 2 (2022): Agustus
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (546.393 KB) | DOI: 10.21831/jitp.v9i2.50442

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat efektivitas media SIKUSA dalam upaya meningkatkan literasi keuangan syariah pada anak-anak usia sekolah dasar, khususnya di kawasan Tempurejo Surabaya.  Jenis penelitian yang digunakan adalah studi lapangan dengan pendekatan kualitatif. Teknik pengumpulan data dilaksanakan melalui observasi, wawancara dan dokumentasi. Penelitian ini dilaksanakan di kawasan Tempurejo Surabaya, dan subjek penelitian ini ialah anak usia sekolah dasar kelas 4 hingga kelas 6. Hasil penelitian diperoleh bahwa Sirkuit Keuangan Syariah (SIKUSA) didesain dengan memadukan unsur visual dan motorik anak saat memainkan media ini yakni dengan cara menjalankan mobil menggunakan remote control untuk melewati beberapa pos yang sudah ada tentang alur menabung di bank syariah. Setiap memasuki suatu pos, mobil harus berhenti, lalu pemain SIKUSA harus membaca hingga mensimulasikan perintah maupun tahapan dalam pos tersebut. Karena poses edukasi dilakukan sambil bermain dan simulasi secara langsung, maka media SIKUSA ini menunjukkan efektivitasnya sebagai media edukasi simpanan pelajar (SimPel) bank syariah dan meningkatkan literasi keuangan syariah bagi anak usia sekolah dasar (SD) di Tempurejo Surabaya. This study aims to analyze the effectiveness of SIKUSA media in improving Islamic financial literacy in elementary school-age children, especially in the Tempurejo area of Surabaya. The type of research used is a field study with a qualitative approach. Data collection techniques were carried out through observation, interviews, and documentation. This research was conducted in the Tempurejo area of Surabaya, and the subjects in this study were elementary school-aged children in grades 4 to 6. The results showed that the Islamic Financial Circuit (SIKUSA) was designed by combining visual and motorik elements of children when playing this media, namely by running the car using a remote control to pass through several existing posts regarding the flow of saving in Islamic banks. Every time they enter a post, the car must stop, then the SIKUSA player must read to simulate the commands and stages in the post. Because the educational process is carried out while playing and simulating directly, the SIKUSA media shows its effectiveness as an educational media for Islamic bank student savings (SimPel) and increases Islamic financial literacy for elementary school-aged children (SD) in Tempurejo Surabaya.
Analisis Penerapan Strategi Pemasaran Produk Tabungan Easy Wadiah Sheilamida Nanda Muhaeni; Phatriakalista Intan Apsari; Moh. Yusron; Arin Setiyowati
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Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.206 KB) | DOI: 10.2426/mjse.v2i1.5288

Abstract

This research is the result of a qualitative research that aims to explain and analyze the Marketing Strategy of Easy Wadiah Savings Products BSI KCP Rungkut 1 Surabaya. This research includes Field Research where the author examines directly in the field to collect the data he wants to find. The data sources used are primary data and secondary data. Data collection techniques were carried out by observation, interviews, and literature studies. The results obtained are that Wadiah is a deposit from one party to another, both individuals and legal entities that must be guarded and returned whenever the depositor wants it. This paper also explains the tariffs and costs of the Easy Wadiah Savings product at Indonesian Islamic Bank KCP Rungkut 1 Surabaya and the marketing strategies used to market the Easy Wadiah Savings product. From the results of this study, the advice that can be given is that BSI KCP Rungkut 1 Surabaya can introduce BSI products, especially the Easy Wadiah Savings product to the public and its advantages are as wide as possible by increasing promotion through social media and BSI in the future can further improve quality, one of which is improving service. maximum capacity, more complete facilities and infrastructure, more stable management so that BSI vision and mission can be achieved