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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Management and Accounting Expose Telaah Bisnis Jurnal Riset Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Journal of Artificial Intelligence and Digital Business Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis
Daniel Joel Immanuel Kairupan
Universitas Ciputra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Mantik

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The relationship between social influence, perceived usefulness, and perceived ease of use on Tokopedia's continued use intention by Gen Z in Surabaya Povannes, Tyaga Adinata; Immanuel Kairupan, Daniel Joel
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6224

Abstract

A This study aims to examine the influence of Social Influence, Perceived Usefulness, and Perceived Ease of Use on the Continued Use Intention of Generation Z on the Tokopedia platform in Surabaya, using the Technology Acceptance Model (TAM) framework. As a technology-savvy generation, Gen Z often engages with e-commerce platforms such as Tokopedia to shop and fulfill their daily needs. This study applies TAM to explore how Social Influence, together with Perceived Usefulness and Perceived Ease of Use, influence Gen Z's decision to continue using Tokopedia sustainably. Understanding these factors is essential to assess what makes Gen Z decide to continue using Tokopedia in Surabaya. The population in this study is Gen Z (born between 1997-2012) in Surabaya who use the Tokopedia e-commerce platform to carry out online shopping activities. Samples will be taken from 119 respondents based on G*Power calculations. This study uses a quantitative method with data collection through an online questionnaire assisted by an online platform distributed to Gen Z Tokopedia users in Surabaya. Regression analysis was used to evaluate the influence of social influence, Perceived Usefulness, and Perceived Ease of Use on the use of sustainability in Tokopedia
Digital first impressions: how personal branding on social platforms drives person–organization fit in Surabaya Sutikno, Vonni Meyra; Kairupan, Daniel Joel Immanuel
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.6874

Abstract

Social media is an important element in the digital recruitment process. Digital recruitment no longer only means recruiters assessing applicants, but also developing its function for applicants to do personal branding and assess companies. The urgency of this research arises because there is a need to understand how job applicants behave and market themselves on social media and how it affects person-organization fit in the company. This research aims to fill the research gap by knowing the digital behavior of job applicants in building personal branding on social media and its impact on the perception of the fit of their own values with the intended company. This research method uses a quantitative approach with a survey method. Sampling was carried out using the purposive sampling technique to 200 job applicants in the city of Surabaya who had or were applying for jobs and were actively using professional social media such as LinkedIn. The analysis was carried out with SPSS through validity and reliability tests, descriptive analysis, Pearson correlation, and multiple linear regression. This research is expected to make a theoretical and practical contribution in understanding the influence of personal branding development on the Person-Organization Fit felt by applicants in digital recruitment. In addition, the results of this research are also expected to be a reference in the development of effective personal branding strategies for applicants as well as social media-based employer branding and digital recruitment strategies for companies
Co-Authors Abraham Febrian Widodo Alfansia Daminta Kartika Patty Alfario Thimoty Suoth Dewi Mustikasari Immanuel Dewi Sianipar Dheni Indra Kusuma Dicky Setyo Purnomo Fakih, Yuda Irvansyah, Fajar Eggi Kontarya, Fidel Jonathan Laksono, Deni Budi Nur Azmi Raharusun Olivia Ayu Yovanda Olivia Ayu Yovanda Povannes, Tyaga Adinata Primandaru, Noormalita Suoth, Alfario Thimoty Sutikno, Vonni Meyra