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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Management and Accounting Expose Telaah Bisnis Jurnal Riset Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis
Daniel Joel Immanuel Kairupan
Universitas Ciputra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Kinerja

 1 
Strategic Factors that Influence the Decision to Purchase Running Sportswear in Indonesia Kairupan, Daniel Joel Immanuel
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.9740

Abstract

Based on the National Survey of the Central Statistics Agency (Susenas BPS), running is the majority sport preferred by 41.45% of respondents. Interest in running as a sporting activity continues to increase in society, creating an atmosphere supporting the running community's growth. Social aspects, health, and lifestyle trends are several factors that influence this development. Based on several previous studies, several of these things affect the decision to purchase running sportswear. So, this research examines the purchasing decision of running sportswear with a sample of running enthusiasts in Indonesia. The respondents of this research are running enthusiasts in Indonesia. Data collection was carried out by distributing questionnaires online. The statistical tool used is Smart Partial Least Square (SmartPLS 3.0). The results show that purchase decisions are influenced by several factors, namely reference groups, lifestyle, and consumer preferences. The results obtained can be used by running sportswear companies to pay more attention to marketing strategies by always adapting to the dynamics of the times, including understanding market trends, changes in consumer behavior, and new technologies that may impact marketing strategies.
Remote System, Does It Have an Impact on the Performance of Zoomers Employees? Kairupan, Daniel Joel Immanuel
KINERJA Vol. 27 No. 2 (2023): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v27i2.6832

Abstract

The initial concept of a remote system (WFH) regulates flexible working hours, which can help employees determine work-life balance. The remote system gives employees the freedom to use their creativity to complete their tasks and responsibilities, which will greatly affect employee performance and work productivity. Central Statistics Agency (2020) shows data that the Zoomers generation is recorded as the generation that controls the next industry as active workers. The research method uses quantitative methods. This study uses the Smart-PLS 3.0 statistical tool with a sample of employees belonging to the Zoomers generation. Of the five hypotheses, three hypotheses were accepted, and two were rejected. The findings of this study can be an insight for businesspeople on whether the WFH pattern is still needed in increasing employees' productivity and performance.
Remote System, Does It Have an Impact on the Performance of Zoomers Employees? Kairupan, Daniel Joel Immanuel
KINERJA Vol. 27 No. 2 (2023): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v27i2.6832

Abstract

The initial concept of a remote system (WFH) regulates flexible working hours, which can help employees determine work-life balance. The remote system gives employees the freedom to use their creativity to complete their tasks and responsibilities, which will greatly affect employee performance and work productivity. Central Statistics Agency (2020) shows data that the Zoomers generation is recorded as the generation that controls the next industry as active workers. The research method uses quantitative methods. This study uses the Smart-PLS 3.0 statistical tool with a sample of employees belonging to the Zoomers generation. Of the five hypotheses, three hypotheses were accepted, and two were rejected. The findings of this study can be an insight for businesspeople on whether the WFH pattern is still needed in increasing employees' productivity and performance.
Strategic Factors that Influence the Decision to Purchase Running Sportswear in Indonesia Kairupan, Daniel Joel Immanuel
KINERJA Vol. 29 No. 1 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i1.9740

Abstract

Based on the National Survey of the Central Statistics Agency (Susenas BPS), running is the majority sport preferred by 41.45% of respondents. Interest in running as a sporting activity continues to increase in society, creating an atmosphere supporting the running community's growth. Social aspects, health, and lifestyle trends are several factors that influence this development. Based on several previous studies, several of these things affect the decision to purchase running sportswear. So, this research examines the purchasing decision of running sportswear with a sample of running enthusiasts in Indonesia. The respondents of this research are running enthusiasts in Indonesia. Data collection was carried out by distributing questionnaires online. The statistical tool used is Smart Partial Least Square (SmartPLS 3.0). The results show that purchase decisions are influenced by several factors, namely reference groups, lifestyle, and consumer preferences. The results obtained can be used by running sportswear companies to pay more attention to marketing strategies by always adapting to the dynamics of the times, including understanding market trends, changes in consumer behavior, and new technologies that may impact marketing strategies.
Co-Authors Abraham Febrian Widodo Alfansia Daminta Kartika Patty Alfario Thimoty Suoth Dewi Sianipar Dheni Indra Kusuma Dicky Setyo Purnomo Fakih, Yuda Irvansyah, Fajar Eggi Laksono, Deni Budi Nur Azmi Raharusun Olivia Ayu Yovanda Olivia Ayu Yovanda Povannes, Tyaga Adinata Primandaru, Noormalita Suoth, Alfario Thimoty