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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Management and Accounting Expose Telaah Bisnis Jurnal Riset Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis
Daniel Joel Immanuel Kairupan
Universitas Ciputra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Mantik

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The relationship between social influence, perceived usefulness, and perceived ease of use on Tokopedia's continued use intention by Gen Z in Surabaya Povannes, Tyaga Adinata; Immanuel Kairupan, Daniel Joel
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6224

Abstract

A This study aims to examine the influence of Social Influence, Perceived Usefulness, and Perceived Ease of Use on the Continued Use Intention of Generation Z on the Tokopedia platform in Surabaya, using the Technology Acceptance Model (TAM) framework. As a technology-savvy generation, Gen Z often engages with e-commerce platforms such as Tokopedia to shop and fulfill their daily needs. This study applies TAM to explore how Social Influence, together with Perceived Usefulness and Perceived Ease of Use, influence Gen Z's decision to continue using Tokopedia sustainably. Understanding these factors is essential to assess what makes Gen Z decide to continue using Tokopedia in Surabaya. The population in this study is Gen Z (born between 1997-2012) in Surabaya who use the Tokopedia e-commerce platform to carry out online shopping activities. Samples will be taken from 119 respondents based on G*Power calculations. This study uses a quantitative method with data collection through an online questionnaire assisted by an online platform distributed to Gen Z Tokopedia users in Surabaya. Regression analysis was used to evaluate the influence of social influence, Perceived Usefulness, and Perceived Ease of Use on the use of sustainability in Tokopedia
Co-Authors Abraham Febrian Widodo Alfansia Daminta Kartika Patty Alfario Thimoty Suoth Dewi Sianipar Dheni Indra Kusuma Dicky Setyo Purnomo Fakih, Yuda Irvansyah, Fajar Eggi Laksono, Deni Budi Nur Azmi Raharusun Olivia Ayu Yovanda Olivia Ayu Yovanda Povannes, Tyaga Adinata Primandaru, Noormalita Suoth, Alfario Thimoty