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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Management and Accounting Expose Telaah Bisnis Jurnal Riset Manajemen dan Bisnis Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis
Daniel Joel Immanuel Kairupan
Universitas Ciputra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Management and Accounting Expose

 1 
ANALISIS FAKTOR YANG MEMPENGARUHI MINAT BELI PRODUK KOREAN SKINCARE PADA KALANGAN MAHASISWA DI DAERAH ISTIMEWA YOGYAKARTA Daniel Joel Immanuel Kairupan; Nur Azmi Raharusun
Management & Accounting Expose Vol 5, No 1 (2022)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v5i1.693

Abstract

Penelitian ini bertujuan menguji secara empiris pengaruh korean wave, desain kemasan, dan ulasan online terhadap minat beli korean skincare product. Penelitian ini menggunakan variabel independen berupa korean wave, desain kemasan, dan ulasan online dengan minat beli sebagai variabel dependennya. Populasi penelitian adalah mahasiswa yang sedang belajar di Provinsi Daerah Istimewa Yogyakarta. Teknik sampling yang digunakan yaitu purposive sampling dengan menggunakan metode kuantitatif terhadap 206 responden yang pernah menggunakan produk asal Korea. Penyebaran data menggunakan kuesioner online. Hasil survey diolah menggunakan software SPSS IBM statistic versi 25. Analisis yang digunakan dalam penelitian ini berupa uji validitas, uji reabilitas, uji asumsi kalasik, uji regresi linear barganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa korean wave, desain kemasan, dan ulasan online berpengaruh secara signifikan terhadap minat beli korean skincare product.
Strategi Optimalisasi Pertumbuhan Usaha Mikro: Dampak Pelatihan Kewirausahaan, Kualitas Pelayanan, dan Pemasaran Digital terhadap Peningkatan Pendapatan di Pantai Wediombo Daniel Joel Immanuel Kairupan; Dicky Setyo Purnomo
Management & Accounting Expose Vol 7, No 2 (2024)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v7i2.2477

Abstract

This study aims to analyze the effect of entrepreneurship training, service quality, and digital marketing on increasing micro-entrepreneurs income in the Wediombo Beach tourist area. As a developing tourist destination, Wediombo Beach is the center of local economic activities that depend on the tourism sector, so increasing the income of micro-entrepreneurs is important for the sustainability of the regional economy. This study uses a quantitative approach with a survey method involving 60 respondents of Wediombo Beach micro-entrepreneurs. The analysis tool uses SmartPLS 3.2.9. The conclusion of this study shows that developing entrepreneurial skills, improving service quality, and optimizing digital marketing are important factors that can increase the income of micro-entrepreneurs in the Wediombo Beach tourist area. This study provides practical implications for local governments and stakeholders in designing programs that support strengthening the local economic sector through training and application of technology in marketing.
Co-Authors Abraham Febrian Widodo Alfansia Daminta Kartika Patty Alfario Thimoty Suoth Dewi Sianipar Dheni Indra Kusuma Dicky Setyo Purnomo Fakih, Yuda Irvansyah, Fajar Eggi Nur Azmi Raharusun Olivia Ayu Yovanda Olivia Ayu Yovanda Povannes, Tyaga Adinata Primandaru, Noormalita