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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Kajian Bisnis STIE Widya Wiwaha Jurnal Mantik Management and Accounting Expose Telaah Bisnis Jurnal Riset Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Akuntansi Dan Manajemen Jurnal Ekonomi dan Bisnis
Daniel Joel Immanuel Kairupan
Universitas Ciputra
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Akuntansi Dan Manajemen

 1 
PENGARUH PROMOSI MELALUI APLIKASI ONLINE, PENGALAMAN KONSUMEN, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KEMBALI PRODUK MIXUE YOGYAKARTA Alfansia Daminta Kartika Patty; Daniel Joel Immanuel Kairupan
Jurnal Akuntansi Dan Manajemen Vol 33 No 3 (2022): JAM Vol 33 No 3 Desember 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i3.71

Abstract

This research was conducted to examine the effect of promotions through online applications, consumer experience, product variety, and service quality on repurchase intentions in Mixue Yogyakarta. The selection of the sample in this study used a purposive sampling method with the criteria of the people of Yogyakarta who had made a purchase at Mixue. The data used is primary data. Data were taken directly by distributing online questionnaires via google form to respondents with a sample of 143 respondents. The results of this study indicate that promotion through online applications (X1), consumer experience (X2), and product variety (X3) have a positive and significant effect on repurchase intentions, while service quality (X4) has no effect on repurchase intentions.
PENGARUH KEPERCAYAAN, KEPUASAN, DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN KEMBALI OLX INDONESIA Abraham Febrian Widodo; Daniel Joel Immanuel Kairupan
Jurnal Akuntansi Dan Manajemen Vol 33 No 2 (2022): JAM Vol 33 No 2 Agustus 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v34i2.77

Abstract

This study aims to test the trust, satisfaction, and service quality of OLX Indonesia's repurchase intention. The sample selection method used in this study is simple random sampling with respondents using OLX criteria. The type of data used in this study is primary data obtained by using a questionnaire via google form with a total of 100 respondents. The results of this study show that trust (X1) has no significant effect on the repurchase interest of OLX Indonesia, satisfaction (X2) has a significant effect on the repurchase interest of OLX Indonesia, service quality (X3) has a significant effect on the repurchase interest of OLX Indonesia
Co-Authors Abraham Febrian Widodo Alfansia Daminta Kartika Patty Alfario Thimoty Suoth Dewi Sianipar Dheni Indra Kusuma Dicky Setyo Purnomo Fakih, Yuda Irvansyah, Fajar Eggi Laksono, Deni Budi Nur Azmi Raharusun Olivia Ayu Yovanda Olivia Ayu Yovanda Povannes, Tyaga Adinata Primandaru, Noormalita Suoth, Alfario Thimoty