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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) AKSELERASI: Jurnal Ilmiah Nasional JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Canra Permadi
STIA BAGASASI
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGGUNAAN FITUR MEDIA SOSIAL LIVE DAN ADS DALAM PROMOSI PRODUK BISNIS Canra Permadi; Agi Gifari
AKSELERASI: Jurnal Ilmiah Nasional Vol 4 No 3 (2022): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v4i3.594

Abstract

Indonesia has a large population of 257 million people and Indonesia also has a considerable social-media users as much as 80 percent. Social Media used is quite diverse so that social media becomes one of the great potential to promote business products. the features used in promoting the business are the Live streaminging feature and the Advertisement manager feature. These features have the benefits of affordable prices, wide reach, market segmentation, increasing sales and measuring success in promoting a product. Success can be measured through awareness, consideration and conversation. This success can be seen through engagement, conversion and return on investment which is the basis of the benefits of a business product promotion.
Sosialisasi Prosedur Pembuatan Perizinan Berusaha Secara Manual Dan Secara Online Dilingkungan Kecamatan Mandalajati Kota Bandung Riska Br Pandia; Deden Rusyana; Risna Haryati; Canra Permadi
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 4 No 1 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v4i1.1100

Abstract

Pengabdian kepada masyrakat dalam bentuk pengabdian pada masyarakat ini bertujuan untuk menganalisis penerapan pelayanan perizinan usaha mikro kecil berbasis Online Single Submission Risk Based Approach (OSS RBA) pada pelaku usaha UMK di Lingkungan Kecamatan Mandalajati Kota Bandung. Sistem perizinan yang telah diluncurkan dengan tujuan untuk memudahkan pelaku usaha dalam menerbitkan izin usaha sebagai legalitas usaha. Penelitian ini menggunakan metode kualitatif deskriptif melalui pendekatan induktif. Informan ditentukan dengan teknik purposive sampling dari Pelaku Usaha, Tim Peneliti STIA Bagasasi dan Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Kota Bandung yang telah maupun belum menerbitkan izin usahanya melalui OSS RBA. Kondensasi data, penyajian data serta penarikan kesimpulan merupakan teknik analisis data yang digunakan. Observasi, wawancara serta dokumentasi digunakan sebagai pengumpulan data. Hasil penelitian menunjukkan bahwa implementasi dari sosialisasi perizinan usaha mikro kecil berbasis OSS RBA Di Lingkungan Kecamatan Mandalajati Kota Bandung terlaksana dengan baik. Pernyataan ini didasarkan terhadap respon baik dan antusiasme masyarakat terhadap pelaksanaan kebijakan serta badan pelaksana yang sangat mendukung kebijakan terkait perizinan berbasis OSS RBA. Adapun rekomendasi agar implementasi maksimal maka Pemerintah Di Lingkungan Kecamatan Mandalajati Kota Bandung perlu melakukan sosialisasi dan pelatihan secara meluas kepada pelaku usaha hingga ke tingkat kelurahan/ desa serta menyusun regulasi yang dimuat dalam Peraturan Daerah sebagai landasan penyelenggaraan perizinan berusaha berbasis risiko Di Lingkungan Kecamatan Mandalajati Kota Bandung
ANALISIS MINAT BELI KONSUMEN COFFEE SHOP DI BANDUNG Fahrul Khoerul Imam; Neulis Lia Purwanti; Nur Maya Sari; Canra Permadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 3 No 1 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v3i1.86

Abstract

The growth of the Food & Beverage business, especially coffee shops, in Bandung City shows a significant increase along with the consumptive lifestyle of the community. In this context, this study aims to identify and analyze the influence of factors such as product quality, price, promotion, and location on consumer buying interest in coffee shops in Bandung City. The sample is part of the total number of characteristics included in the population. The sampling technique is a saturated sample, so that the entire population of 58 people is sampled. Primary data is obtained from questionnaires distributed to 58 respondents who have purchased coffee at a coffee shop. Secondary data is obtained from previous studies, various other references related to research variables and theories presented by experts. The method used by researchers in this study is a questionnaire. The rapid growth of the coffee shop industry in Bandung, Indonesia, is influenced by the dominance of consumers aged 15-45 years who visit the place 1-2 times a month, with the main considerations on price, product quality, and atmosphere.
Co-Authors Agi Gifari Deden Rusyana Fahrul Khoerul Imam Neulis Lia Purwanti Nur Maya Sari Riska Br Pandia Risna Haryati