AKSELERASI: Jurnal Ilmiah Nasional
Vol 4 No 3 (2022): AKSELERASI: JURNAL ILMIAH NASIONAL

PENGGUNAAN FITUR MEDIA SOSIAL LIVE DAN ADS DALAM PROMOSI PRODUK BISNIS

Canra Permadi (STIA BAGASASI)
Agi Gifari (Universitas Islam Nusantara)



Article Info

Publish Date
14 Sep 2022

Abstract

Indonesia has a large population of 257 million people and Indonesia also has a considerable social-media users as much as 80 percent. Social Media used is quite diverse so that social media becomes one of the great potential to promote business products. the features used in promoting the business are the Live streaminging feature and the Advertisement manager feature. These features have the benefits of affordable prices, wide reach, market segmentation, increasing sales and measuring success in promoting a product. Success can be measured through awareness, consideration and conversation. This success can be seen through engagement, conversion and return on investment which is the basis of the benefits of a business product promotion.

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Journal Info

Abbrev

ja

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

Description

AKSELERASI: Jurnal Ilmiah Nasional is open access and peer-reviewed Journal, JIN is a scientific journal that contains the results of research and theoretical studies of Social Sciences and Exact Sciences. Managed by GoAcademica Research & Publishing. Focus and Scope AKSELERASI: Jurnal Ilmiah ...