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All Journal AKSELERASI: Jurnal Ilmiah Nasional
Agi Gifari
Universitas Islam Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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PENGGUNAAN FITUR MEDIA SOSIAL LIVE DAN ADS DALAM PROMOSI PRODUK BISNIS Canra Permadi; Agi Gifari
AKSELERASI: Jurnal Ilmiah Nasional Vol 4 No 3 (2022): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v4i3.594

Abstract

Indonesia has a large population of 257 million people and Indonesia also has a considerable social-media users as much as 80 percent. Social Media used is quite diverse so that social media becomes one of the great potential to promote business products. the features used in promoting the business are the Live streaminging feature and the Advertisement manager feature. These features have the benefits of affordable prices, wide reach, market segmentation, increasing sales and measuring success in promoting a product. Success can be measured through awareness, consideration and conversation. This success can be seen through engagement, conversion and return on investment which is the basis of the benefits of a business product promotion.
Co-Authors Canra Permadi