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All Journal Jornal Of Tourism Sciences (Toursci) Journal of Education Sciences (Edusci)
Dian Fitriyana, Dian
Program Studi Magister Kajian Pariwisata Universitas Udayana
Education Other

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Community-Based Panyaweuan Tourism Attraction Development Strategy in Majalengka Regency Wibowo, Riyanto; Wibowo, Toni Ari; Fitriyana, Dian
Jurnal Toursci Vol 3 No 1 (2025): Vol 3 No 1 August 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i1.956

Abstract

Background. Panyaweuan tourist attraction. This tourist object is situated in Argapura, within Argamukti Village, Argapura District, Majalengka Regency, West Java, and is an excellent attraction for development. However, the Panyaweuan tourist object still offers minimal tourist attractions (attractions), accessibility (accessibility), facilities (facilities) of tourism institutions (ancillary), and community involvement (community involvement). Hence, it needs to identify potential tourist attractions. Purpose. Formulating a development strategy for Panyaweuan tourist attractions in Argamukti village, Argapura District, Majalengka regency, Method. This research was conducted at the Panyaweuan tourist attraction in Argamukti village, Argapura district, Majalengka Regency. It is a field research study involving observations, interviews, and documentation for data collection. Result. The results of data collection from observations, interviews, and documentation are described in accordance with the current conditions and circumstances. The results of describing potential objects and tourist attractions at the Panyaweuan tourist site in Argamukti village, Argapura district, Majalengka Regency, will be analyzed using SWOT analysis. Then, the priority strategy analysis will be carried out based on Internal Strategy Factors (IFE = Internal Factors Evaluation) and External Strategic Factors (EFE = External Factors Evaluation) in the development of tourism as a tourist destination. Conclusion. The tourism development strategy in the Panyaweuan tourist attraction of Tejamulya village is an agro-tourism-based tourism by looking at the potential in the form of natural beauty, the potential of agricultural and plantation products, supported by products produced by the community in the Panyaweuan area, so that it can provide economic benefits to the local community. However, Panyaweuan must enhance its supporting facilities to ensure visitor comfort and satisfaction. Additionally, all activities parwisata must be community-based with technological readiness (TKT) 3 and will be published in the Udayana-Bali tourism journal.
Marketing Strategy of MSME Products as an Effort to Improve the Economy of Local Communities in Belawa Tourism Village, Cirebon Regency Fitriyana, Dian; Dewi, Ratna Puspita
Jurnal Toursci Vol 3 No 4 (2026): Vol 3 No 4 February 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i4.1077

Abstract

Background. Effective and innovative marketing strategies can be a key factor in increasing income and fostering economic growth in the Tourism Village. MSMEs are an important sector in supporting the development of tourist villages because they serve as drivers of the community's economy by leveraging local potential. Therefore, the right marketing strategy is needed. Aims. The urgency of the research arises from the obstacles faced, including limited human resources, insufficient training, limited innovation in marketing, and low use of digital media for promoting MSME products. Method. This study uses a descriptive qualitative method, including interviews, observations, documentation, and literature reviews. The study's results show that MSMEs' marketing strategy in Belawa Tourism Village remains conventional and has not been integrated with digital strategies. Conclusion. MSME actors rely more on direct sales to tourists and word-of-mouth promotions. However, there is significant potential for growth through social media-based marketing strategies, product quality improvements, and strengthened local branding. Implementation. Village government support and training for MSME actors are urgently needed to improve product competence and competitiveness.
Effectiveness of Theoretical Learning Methods, Laboratory Practicum and Competency Certification in Operational Culinary Courses Wibowo, Toni Ari; Fitriyana, Dian
Jurnal Edusci Vol 3 No 3 (2026): Vol 3 No 3 January 2026
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i3.1097

Abstract

Background. Vocational colleges are universities that prepare human resources who are ready to work in industries supported by a curriculum that integrates with the industrial world. The learning process of theory, practical learning in the laboratory is an integration in the curriculum that can form a student competence, especially the operational course of culinary preparation. Purpose. The final results of theoretical learning activities and laboratory practicum for students will be measured in the form of competency certification so that the effectiveness of theoretical learning and laboratory practicum will be examined whether there is an influence and relationship to become a competent student with the measurement tool is the success of competency certification Method. The research used mixed methods, namely quantitative research using SPSS version 25 to determine the influence and relationship between variables, while qualitative research used NVivo to find out the picture of students through interviews on the effectiveness of learning theory and laboratory practicum on the success in competency certification for culinary operational courses. Conclusion. The effectiveness of learning theory and laboratory practicum in the culinary operations course will produce competence for each student, so that the success of competency certification is a form of competency for culinary operational courses.
Co-Authors Ratna Puspita Dewi, Ratna Puspita Wibowo, Riyanto Wibowo, Toni Ari