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The Influence of Perceived Brand Globalness, Perceived Brand Localness on Healthy Food Products in Indonesia Rafly Anggiat; Kurniawati Kurniawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5504

The study sought to investigate the impact of brand globality and brand locality perceptions on brand credibility. Then, examine the impact of brand credibility on your brand relationship. The AMOS program analyzed the hypothesis proposed in this study using a structural equation model (SEM). Purposive sampling with individual units of analysis was employed in this study. Primary data was collected by distributing questionnaires to 200 respondents. According to the findings of this study, perceptions of brand globality and perceptions of brand locality have no positive effect on brand credibility. In contrast, brand credibility has a positive influence on brand relationships with oneself. This research is limited to users of healthy product brands. Future researchers can examine users of healthy product brands in general. This research contributes to providing input to the top management of companies in Indonesia regarding factors that can help achieve and manage consumer loyalty in using healthy food products.

Analysis of the Influence of Service Quality on Customer Satisfaction and Loyalty in the Digital Service Industry: Insight from Online Shoppers in Indonesia Barkah Setiawan; Yolanda Masnita; Kurniawati Kurniawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5639

This study focuses on digital service users in Indonesia, and aims to explore the influence of customer satisfaction and service quality on customer loyalty in digital service organizations. A random sampling technique was used to obtain a sample of 105 people consuming digital services in Indonesia. Partial Least Squares (PLS) analysis, a subset of Structural Equation Modeling (SEM), was used to evaluate the collected data. The findings of this study indicate a positive and statistically significant correlation between customer satisfaction and customer loyalty, supported by a Beta coefficient of 0.270, a T statistic of 2.946, and a p-value of 0.003. A Beta coefficient of 0.525, a T statistic of 6.186, and a p-value of 0.000 indicate that service quality has a significant and statistically significant influence on customer satisfaction. Furthermore, empirical studies show that the influence of service quality is statistically significant. Based on a Beta value of 0.411, a T statistic of 4.350, and a p-value of 0.000, it can be observed that the influence of service quality on customer loyalty is significant and strong. Thus, it can be concluded that in the digital services industry in Indonesia, the most important variables in determining customer loyalty are customer satisfaction and service quality.

The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia Syariifah Saniyyah Al Gadri; Taruli Elisabeth Hutabarat; Kurniawati Kurniawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6397

Halal cosmetic products are increasingly popular among global consumers, especially in Indonesia, one of Asia's fastest-growing cosmetic markets. Social media marketing is the primary strategy for promoting halal cosmetic products through influencers as communication agents. This study aims to analyze the effect of Perceived Credibility, Trust, and Online Customer Reviews on Attitude Toward Social Media Influencers, as well as the impact of Attitude Toward Social Media Influencers on Purchase Intention, with Religiosity and e-WOM as moderating variables. This study used a non-probability sampling method with a purposive sampling technique. It involved 214 respondents, consisting of Muslim women aged 18-45 years who actively use social media and have purchased halal cosmetic products on the recommendation of influencers. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the help of AMOS 24 software. The results showed that Perceived Credibility, Trust, and Online Customer Reviews significantly influence attitudes toward Social Media Influencers, affecting Purchase Intention. In addition, Religiosity strengthens the relationship, while e-WOM shows an essential but negative moderating effect.

The Influence of Banking Super Apps on Enhancing Brand Loyalty: A Review of Social Exchange Theory I Gede Billy Ambara Putra; Yolanda Masnita; Kurniawati Kurniawati; Intan Yuniarti Ningsih
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4757

This research investigates the influence of banking Super App characteristics on customer-brand engagement, brand trust, and brand loyalty through the lens of Social Exchange Theory (SET). As digital banking continues to evolve, Super Apps emerge as comprehensive platforms that integrate various financial services, aiming to enhance user experience and foster long-term relationships. This study specifically examines the roles of perceived fluency, integration quality, and assurance quality in shaping customer perceptions and behaviors. Using Structural Equation Modelling (SEM), data were collected from 298 individuals who regularly use digital banking services. The findings reveal that perceived fluency and integration quality significantly influence customer-brand engagement and contribute to building brand loyalty. In contrast, assurance quality plays a critical role in strengthening brand trust, which subsequently reinforces loyalty. One of the key contributions of this study is the identification of brand trust as a mediating variable between assurance quality and customer-brand engagement. This underscores the importance of building trust through reliable and secure app functions, which can deepen emotional connections with users. Furthermore, the study provides empirical evidence supporting SET in the context of digital banking, illustrating how perceived value and trust can foster reciprocal and sustained interactions between customers and financial institutions. The implications are relevant for banking strategists and app developers seeking to enhance user retention and engagement. Future research is encouraged to explore additional factors such as customer experience, personalization, and technological innovation to enrich the understanding of customer-brand dynamics in the digital finance ecosystem.

How Does Social Media Marketing Drive Skincare Purchases Through Brand Awareness and Image? Afifah Wulandari; Herliani Rebecca Grace; Kurniawati Kurniawati
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.16

Skincare products have become among the biggest cosmetic goods in the worldwide market. The rapid expansion of the cosmetic industry has made Indonesia as the fastest-growing market for cosmetics in Asia, can be seen from the emergence of various new skincare brands, both local and international, which results in increasingly intense market competition. One of the primary strategies employed to promote skincare products in Indonesia is Social Media Marketing. This research aims to examine the impact of Social Media Marketing on Purchase Intention, with Brand Awareness and Brand Image serving as mediators, in skincare products. A non-probability sampling method and purpose sampling, was applied in this research. Questionnaires were distributed to 287 respondents in order to collect data, consisting of social media users familiar with skincare products. Hypotheses were tested using Structural Equation Modeling with the assistance of AMOS24 software. The findings reveal that Social Media Marketing significantly affects Brand Awareness and Brand Image. Moreover, Purchase Intention and Social Media Marketing are influenced by Brand Image.

The S–O–R Perspective Through the Mediation of Perceived Value in Shaping Reuse Intention Muhammad Zaky Nurrahman; Yolanda Masnita; Kurniawati Kurniawati
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.817

The fast-food industry increasingly deploys Self-Service Technologies (SSTs) to enhance operational efficiency. However, sustaining user retention remains challenging, compounded by a recent theoretical anomaly where traditional Service Quality failed to predict usage intention in automated contexts. Addressing this gap, this study re-evaluates the Stimulus-Organism-Response (S-O-R) framework by replacing the insignificant Service Quality variable with System Quality and integrating Perceived Value as a mediator. Analyzing data from 221 respondents using PLS-SEM, results reveal that technical stimuli—specifically System Quality and Design Quality—significantly enhance Perceived Value (R2=0.783), which subsequently acts as a dominant mediator in shaping Reuse Intention (R2=0.585). Theoretically, this resolves the "service paradox" in developing economies, confirming that technical reliability replaces traditional service attributes. Practically, managers must prioritize zero-error stability, as consumers perceive technical efficiency as the primary utility driving sustainable reuse behavior.

The S–O–R Perspective Through the Mediation of Perceived Value in Shaping Reuse Intention Muhammad Zaky Nurrahman; Yolanda Masnita; Kurniawati Kurniawati
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.817

The fast-food industry increasingly deploys Self-Service Technologies (SSTs) to enhance operational efficiency. However, sustaining user retention remains challenging, compounded by a recent theoretical anomaly where traditional Service Quality failed to predict usage intention in automated contexts. Addressing this gap, this study re-evaluates the Stimulus-Organism-Response (S-O-R) framework by replacing the insignificant Service Quality variable with System Quality and integrating Perceived Value as a mediator. Analyzing data from 221 respondents using PLS-SEM, results reveal that technical stimuli—specifically System Quality and Design Quality—significantly enhance Perceived Value (R2=0.783), which subsequently acts as a dominant mediator in shaping Reuse Intention (R2=0.585). Theoretically, this resolves the "service paradox" in developing economies, confirming that technical reliability replaces traditional service attributes. Practically, managers must prioritize zero-error stability, as consumers perceive technical efficiency as the primary utility driving sustainable reuse behavior.

The Traditional Role of CRM and Social Media Marketing in Increasing Customer Loyalty Mediated by Commitment, Trust, and Purchase Satisfaction: Online Cosmetics and Skincare Boyke Boyke; Kurniawati Kurniawati; Yolanda Masnita
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6132

This study was conducted with the aim of examining the effect of Traditional CRM and Social Media Marketing on Customer Loyalty both directly and indirectly through Commitment, Satisfaction and Trust. The type of research used is hypothesis testing by taking samples using purposive sampling, namely respondents who have worked and made purchases of cosmeceuticals and skin care with the number of samples collected as many as 221. The analytical tool used is SEM-PLS. The findings show Traditional CRM is proven to have a positive effect on Customer Loyalty directly while Social Media Marketing is not proven to have a direct effect on Customer Loyalty. Commitment is proven to mediate the positive influence of Traditional CRM and Social Media Marketing on Customer Loyalty. Satisfaction is not proven to mediate the positive effect of Traditional CRM and Social Media Marketing on Customer Loyalty. Trust is proven to mediate the positive effect of Traditional CSM and Social Media Marketing on Customer Loyalty.

Integration Of Norm Activation Theory With Mediators And Moderators To Analyze The Influence Of Personal Norms On The Sustainable Consumer Intention Of MSMEs A. Endang Astrolina; Yolanda Masnita; Kurniawati Kurniawati
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3218

This study addresses a phenomenon that challenges a fundamental assumption of Norm Activation Theory (NAT): that consumer personal norms are not sufficiently strong to consistently drive the intention to support sustainable practices among micro, small, and medium-sized enterprises (MSMEs) in the food and beverage sector. The study aims to examine whether the inclusion of mediating and moderating variables can explain why the relationship between personal norms and consumer intention has appeared weak and inconsistent in previous research. A quantitative explanatory approach was employed, utilizing purposive sampling to select 204 consumers with experience consuming eco-friendly products from MSMEs. Data were analyzed using Partial Least Squares Structural Equation Modeling (SmartPLS 4). The results indicate that personal norms have a significant positive effect on consumer intention (β = 0.167; p = 0.027); however, the strength of this effect relies heavily on two linking mechanisms: perceived behavioral control was found to significantly mediate the relationship, whereas attitude toward behavior did not. Regarding moderation, brand engagement negatively moderated the relationship between personal norms and consumer intention, while social media influence was not found to act as a moderator. These findings suggest that NAT needs to be extended to incorporate conditional cognitive (behavioral control) and relational (brand engagement) mechanisms to more precisely explain how personal norms translate into the intention to support MSME green marketing.

Social Media Marketing Activities to Drive Purchase Intention in Local Skincare: A Study of Consumer Engagement Mediation Nyka Fahma Utami; Yolanda Masnita; Kurniawati Kurniawati
JURNAL ECONOMINA Vol. 5 No. 7 (2026): JURNAL ECONOMINA, Juli 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i7.3220

Inconsistent evidence on how social media marketing (SMM) affects purchase intention for high-involvement products motivates this study of Instagram-based SMM among Generation Z and Millennial consumers of local Indonesian skincare brands. Grounded in the Theory of Planned Behavior, the study tests whether consumer involvement and attitude towards influencer-endorsed products mediate the SMM-purchase intention relationship. Data from 251 respondents were analyzed using PLS-SEM. All five hypotheses were supported: SMM most strongly drives involvement, which shapes attitude and directly raises purchase intention, while attitude towards influencer-endorsed products is the strongest predictor of purchase intention, and involvement significantly mediates the SMM-purchase intention link. The novelty lies in treating involvement as a full mediator rather than a moderator. Managerially, local skincare brands should build engaging, personalized Instagram content to raise involvement, then leverage credible influencers to shape attitude. SMM exposure alone does not directly drive purchase intention; it works through involvement and attitude formation

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