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All Journal Dinasti International Journal of Education Management and Social Science IIJSE
Kurniawati Kurniawati
Universitas Trisakti, Jakarta, Indonesia
Economics, Econometrics & Finance Education

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Journal : IIJSE

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The Influence of Perceived Brand Globalness, Perceived Brand Localness on Healthy Food Products in Indonesia Rafly Anggiat; Kurniawati Kurniawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5504

Abstract

The study sought to investigate the impact of brand globality and brand locality perceptions on brand credibility. Then, examine the impact of brand credibility on your brand relationship. The AMOS program analyzed the hypothesis proposed in this study using a structural equation model (SEM). Purposive sampling with individual units of analysis was employed in this study. Primary data was collected by distributing questionnaires to 200 respondents. According to the findings of this study, perceptions of brand globality and perceptions of brand locality have no positive effect on brand credibility. In contrast, brand credibility has a positive influence on brand relationships with oneself. This research is limited to users of healthy product brands. Future researchers can examine users of healthy product brands in general. This research contributes to providing input to the top management of companies in Indonesia regarding factors that can help achieve and manage consumer loyalty in using healthy food products.
Analysis of the Influence of Service Quality on Customer Satisfaction and Loyalty in the Digital Service Industry: Insight from Online Shoppers in Indonesia Barkah Setiawan; Yolanda Masnita; Kurniawati Kurniawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5639

Abstract

This study focuses on digital service users in Indonesia, and aims to explore the influence of customer satisfaction and service quality on customer loyalty in digital service organizations. A random sampling technique was used to obtain a sample of 105 people consuming digital services in Indonesia. Partial Least Squares (PLS) analysis, a subset of Structural Equation Modeling (SEM), was used to evaluate the collected data. The findings of this study indicate a positive and statistically significant correlation between customer satisfaction and customer loyalty, supported by a Beta coefficient of 0.270, a T statistic of 2.946, and a p-value of 0.003. A Beta coefficient of 0.525, a T statistic of 6.186, and a p-value of 0.000 indicate that service quality has a significant and statistically significant influence on customer satisfaction. Furthermore, empirical studies show that the influence of service quality is statistically significant. Based on a Beta value of 0.411, a T statistic of 4.350, and a p-value of 0.000, it can be observed that the influence of service quality on customer loyalty is significant and strong. Thus, it can be concluded that in the digital services industry in Indonesia, the most important variables in determining customer loyalty are customer satisfaction and service quality.
The Role of Social Media Influencers and Online Reviews in Shaping Purchase Intention of Halal Cosmetics: A Study on Cusumers in Indonesia Syariifah Saniyyah Al Gadri; Taruli Elisabeth Hutabarat; Kurniawati Kurniawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6397

Abstract

Halal cosmetic products are increasingly popular among global consumers, especially in Indonesia, one of Asia's fastest-growing cosmetic markets. Social media marketing is the primary strategy for promoting halal cosmetic products through influencers as communication agents. This study aims to analyze the effect of Perceived Credibility, Trust, and Online Customer Reviews on Attitude Toward Social Media Influencers, as well as the impact of Attitude Toward Social Media Influencers on Purchase Intention, with Religiosity and e-WOM as moderating variables. This study used a non-probability sampling method with a purposive sampling technique. It involved 214 respondents, consisting of Muslim women aged 18-45 years who actively use social media and have purchased halal cosmetic products on the recommendation of influencers. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the help of AMOS 24 software. The results showed that Perceived Credibility, Trust, and Online Customer Reviews significantly influence attitudes toward Social Media Influencers, affecting Purchase Intention. In addition, Religiosity strengthens the relationship, while e-WOM shows an essential but negative moderating effect.
Co-Authors Barkah Setiawan I Gede Billy Ambara Putra Intan Yuniarti Ningsih Inten Palupi Rafly Anggiat Syariifah Saniyyah Al Gadri Taruli Elisabeth Hutabarat Yolanda Masnita Siagian