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All Journal Jurnal Ad'ministrare: Jurnal Pemikiran Ilmiah dan Pendidikan Administrasi Perkantoran Jurnal PADMA: Pengabdian Dharma Masyarakat Jurnal Ad'ministrare Greenation International Journal of Economics and Accounting
Kasmad Kasmad
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Promotion Strategy and Quality of Service on Consumer Purchase Decisions at Tendean Branch Mcdonald's In Jakarta Selatan Kasmad Kasmad
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.311 KB) | DOI: 10.26858/ja.v9i2.37747

Abstract

This study aims to determine the effect of promotional strategies and service quality on consumer purchasing decisions at McDonald's Tendean Branch in South Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that Promotion Strategy has a significant effect on purchasing decisions by 37.0%, hypothesis testing is obtained t count > t table or (7,580 > 1,989). Service quality has a significant effect on purchasing decisions by 50.9%, hypothesis testing is obtained t count > t table or (10.088 > 1.989). Promotion strategy and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 9.146 + 0.257X1 + 0.527X2 and the contribution of the influence is 56.8%, hypothesis testing is obtained F count > F table or (63.656 > 2.770).
Manajemen Inovasi dalam Meningkatkan Pemasaran Tenun Ikat Desa Selebung di Lombok Sarwani Sarwani; Hastono Hastono; Kasmad Kasmad
Jurnal Padma: Pengabdian Dharma Masyarakat Vol 3, No 3 (2023): PADMA JULI 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v3i3.32204

Abstract

Tujuan dari kegiatan Pengabdian Kepada Masyarakat ini adalah, Implementasi Manajemen Inovasi Dalam Meningkatkan Pemasaran Tenun Ikat Desa Selebung di Lombok. Hal ini sebagai bentuk upaya dalam mengembangkan tempat wisata di Lombok. Pemilihan lokasi Pengabdian Kepada Masyarakat ini adalah Karang Taruna Bellova Village, Jl. Raya Selebung- Aik Bukaq Desa Selebung, Kecamatan Batukliang, Kab. Lombok Tengah Nusa Tenggara Barat, yang sudah memiliki kepedulian untuk memngembangakan pariwasata Nusa Tenggara Barat. Namun hal tersebut masih dirasa kurang, terutama untuk masalah adaptasi dengan pola konsumsi yang masih ada di masyarakat, khususnya di tempat-tempat wisata.
Building Customer Satisfaction Through Quality of Service and Product Quality At CV. Orange Food Kreasindo Tangerang City Kasmad Kasmad; Udin Ahidin; Bella Herpina
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.85

Abstract

This study aims to determine how much the contribution of service quality and product quality in building customer satisfaction at CV Oranje Food Kreasindo in Tangerang City, either partially or simultaneously. The method used is quantitative with a descriptive approach. The sampling technique used the slovin formula and obtained a sample of 100 respondents. The results of the study show that service quality makes a significant contribution to customer satisfaction with a correlation value of 0.834 and a coefficient of determination of 69.6%. Product quality makes a significant contribution to consumer satisfaction with a correlation value of 0.708 and a coefficient of determination of 50.2%. While simultaneously Service Quality and Product Quality contribute significantly to Consumer Satisfaction with a correlation value of 0.842 and a coefficient of determination of 70.8%.
The Effect of Promotion Strategy and Quality of Service on Consumer Purchase Decisions at Tendean Branch Mcdonald's In Jakarta Selatan Kasmad Kasmad
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v9i2.37747

Abstract

This study aims to determine the effect of promotional strategies and service quality on consumer purchasing decisions at McDonald's Tendean Branch in South Jakarta. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that Promotion Strategy has a significant effect on purchasing decisions by 37.0%, hypothesis testing is obtained t count > t table or (7,580 > 1,989). Service quality has a significant effect on purchasing decisions by 50.9%, hypothesis testing is obtained t count > t table or (10.088 > 1.989). Promotion strategy and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 9.146 + 0.257X1 + 0.527X2 and the contribution of the influence is 56.8%, hypothesis testing is obtained F count > F table or (63.656 > 2.770).
Co-Authors Bella Herpina Hastono Hastono Sarwani Sarwani Udin Ahidin