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All Journal Jurnal PADMA: Pengabdian Dharma Masyarakat Greenation International Journal of Economics and Accounting
Kasmad Kasmad
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Manajemen Inovasi dalam Meningkatkan Pemasaran Tenun Ikat Desa Selebung di Lombok Sarwani Sarwani; Hastono Hastono; Kasmad Kasmad
Jurnal Padma: Pengabdian Dharma Masyarakat Vol 3, No 3 (2023): PADMA JULI 2023
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpdm.v3i3.32204

Abstract

Tujuan dari kegiatan Pengabdian Kepada Masyarakat ini adalah, Implementasi Manajemen Inovasi Dalam Meningkatkan Pemasaran Tenun Ikat Desa Selebung di Lombok. Hal ini sebagai bentuk upaya dalam mengembangkan tempat wisata di Lombok. Pemilihan lokasi Pengabdian Kepada Masyarakat ini adalah Karang Taruna Bellova Village, Jl. Raya Selebung- Aik Bukaq Desa Selebung, Kecamatan Batukliang, Kab. Lombok Tengah Nusa Tenggara Barat, yang sudah memiliki kepedulian untuk memngembangakan pariwasata Nusa Tenggara Barat. Namun hal tersebut masih dirasa kurang, terutama untuk masalah adaptasi dengan pola konsumsi yang masih ada di masyarakat, khususnya di tempat-tempat wisata.
Building Customer Satisfaction Through Quality of Service and Product Quality At CV. Orange Food Kreasindo Tangerang City Kasmad Kasmad; Udin Ahidin; Bella Herpina
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.85

Abstract

This study aims to determine how much the contribution of service quality and product quality in building customer satisfaction at CV Oranje Food Kreasindo in Tangerang City, either partially or simultaneously. The method used is quantitative with a descriptive approach. The sampling technique used the slovin formula and obtained a sample of 100 respondents. The results of the study show that service quality makes a significant contribution to customer satisfaction with a correlation value of 0.834 and a coefficient of determination of 69.6%. Product quality makes a significant contribution to consumer satisfaction with a correlation value of 0.708 and a coefficient of determination of 50.2%. While simultaneously Service Quality and Product Quality contribute significantly to Consumer Satisfaction with a correlation value of 0.842 and a coefficient of determination of 70.8%.
Co-Authors Bella Herpina Hastono Hastono Sarwani Sarwani Udin Ahidin