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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Greenation International Journal of Economics and Accounting
Udin Ahidin
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Transportation

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Building Customer Satisfaction Through Quality of Service and Product Quality At CV. Orange Food Kreasindo Tangerang City Kasmad Kasmad; Udin Ahidin; Bella Herpina
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.85

Abstract

This study aims to determine how much the contribution of service quality and product quality in building customer satisfaction at CV Oranje Food Kreasindo in Tangerang City, either partially or simultaneously. The method used is quantitative with a descriptive approach. The sampling technique used the slovin formula and obtained a sample of 100 respondents. The results of the study show that service quality makes a significant contribution to customer satisfaction with a correlation value of 0.834 and a coefficient of determination of 69.6%. Product quality makes a significant contribution to consumer satisfaction with a correlation value of 0.708 and a coefficient of determination of 50.2%. While simultaneously Service Quality and Product Quality contribute significantly to Consumer Satisfaction with a correlation value of 0.842 and a coefficient of determination of 70.8%.
Building Customer Satisfaction Through Quality of Service and Product Quality At CV. Orange Food Kreasindo Tangerang City Kasmad Kasmad; Udin Ahidin; Bella Herpina
Greenation International Journal of Economics and Accounting Vol. 1 No. 3 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (September
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i3.85

Abstract

This study aims to determine how much the contribution of service quality and product quality in building customer satisfaction at CV Oranje Food Kreasindo in Tangerang City, either partially or simultaneously. The method used is quantitative with a descriptive approach. The sampling technique used the slovin formula and obtained a sample of 100 respondents. The results of the study show that service quality makes a significant contribution to customer satisfaction with a correlation value of 0.834 and a coefficient of determination of 69.6%. Product quality makes a significant contribution to consumer satisfaction with a correlation value of 0.708 and a coefficient of determination of 50.2%. While simultaneously Service Quality and Product Quality contribute significantly to Consumer Satisfaction with a correlation value of 0.842 and a coefficient of determination of 70.8%.
Optimizing Digital Marketing Strategies For Indonesian Retail Companies Through SWOT Analysis And Strategic Development Surya Budiman; Udin Ahidin
Jurnal Manajemen Industri dan Logistik Vol. 9 No. 1 (2025): 6 original research articles, were authored/co-authored by 16 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v9i1.1612

Abstract

The purpose of this study is to find the best digital marketing strategy and its development strategy for retail companies in Indonesia. This study uses a qualitative approach of SWOT analysis, and data collection through interviews and direct observation, in five retail companies in Indonesia, namely Indomart, Alfamart, Alfamidi, Carefour and Lottemart. The results of the study show that each company has advantages in terms of wide market reach, marketing cost efficiency, and ease of interaction with customers through digital platforms. However, there are challenges that need to be overcome, such as limited human resources in digital marketing, tight competition, and cybersecurity threats. As a development strategy, this study recommends several main steps, including: (1) Improving digital HR competency through technology-based marketing training, (2) Utilizing AI and Big Data technology to personalize customer experiences, (3) Diversifying digital marketing platforms, including using live shopping and influencer marketing strategies, (4) Strengthening customer data security to increase user trust, and (5) Expanding omni-channel and e-commerce services to increase sales effectiveness.
Co-Authors Bella Herpina Budiman, Surya Kasmad Kasmad Pranoto Pranoto