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All Journal International Journal of Economics, Management, Business, and Social Science
Novfitri Landong Namora Sihombing
Insitut Teknologi dan Bisnis Ahmad Dahlan Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Product Marketing Education and Branding Strengthening to Increase Sales Results Among Teenagers Novfitri Landong Namora Sihombing; Zahra Hardiyanti; Lyscha Novitasari; Herlini Gani?; Jana Sandra
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 3 (2022): September 2022
Publisher : CV ODIS

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Abstract

Marketing is basically a communication phenomenon because in marketing most of the activities are communication activities ranging from products designed and packaged to information about products that are disseminated to the wider community. , the problem does not stop there, marketing has followed a digitally controlled system known as e-commerce, and every business needs a strategy as a means of winning the competition and achieving goals. Strategy requires individuals who are smart in creating business concepts but also requires individuals who are brave and persistent and tenacious in implementing corporate ideals. Therefore, it is built starting from the individual level. It will not go well without qualified individuals, therefore human resources are the main key Community service activities are carried out to educate human resources who do not have very broad insight related to business practices and entrepreneurship, marketing, and marketing communications which are indispensable if you want to become business actors so that they will create resources that have creative, innovative, smart and ready businesses. compete competitively.    
Co-Authors Herlini Gani? Jana Sandra Lyscha Novitasari Zahra Hardiyanti