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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Semarak Mengabdi
By Kasdi
Sekolah Tinggi Ilmu Administrasi Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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The Relationship of Products, Brands, and Promotions to Purchase Decisions for Honda Beat Motorcycles in Bengkulu City (Case Study at Nusantara Sakti Company, Bengkulu City) By Kasdi; Rudi Hartono; Edwarman Edwarman
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 1 (2022): Januari
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i1.429

Abstract

This study aims to link products, brands, and promotions to purchasing decisions for Honda Beat motorcycles in Bengkulu City. The purpose of this research is to reveal facts, circumstances, phenomena, variables and circumstances that occurred during the research and present what is. Qualitative descriptive research interprets and tells data related to the current situation, attitudes and views that occur in society, contradictions of 2 or more circumstances, relationships between variables, differences between facts, influence on a condition, and others. This type of research uses descriptive qualitative research. Qualitative descriptive research is research that is included in the type of qualitative research. The results of the Spearman rank test have a strong relationship between the product and the decision to purchase a Honda Beat motorcycle at PT. Nusantara Surya Sakti Bengkulu Branch with a correlation value of 0.646. For the Spearman rank correlation value, the brand's relationship to the decision to purchase a Honda Beat motorcycle at PT. Nusantara Surya Sakti Bengkulu Branch with a correlation value of 0.707 with strong research criteria. And the Spearman rank correlation value for the relationship between promotions and purchasing decisions for Honda Beat motorcycles at PT. Nusantara Surya Sakti Bengkulu Branch with a correlation value of 0.815 with very strong assessment criteria
Customer Perception Of Results System In Bank Muamalat Kcp Curup Azuwandri Azuwandri; By Kasdi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.1855

Abstract

iB Muamalat Regular Savings has a low-cost savings concept, apart from not being subject to customer administration fees, cash withdrawals are also free of charge and a very profitable profit-sharing system. The purpose of this study was to determine customer perceptions of the profit-sharing system for the iB Muamalat Regular savings product at Bank Muamalat KCP Curup . The data collection method used a questionnaire on 60 customers who had iB Muamalat savings at Bank Muamalat KCP Curup. The analytical method used is rating scale analysis. Based on the results of the study, the average respondent's assessment of customer perceptions of the profit sharing system at Bank Muamalat KCP Curup was 249.83 with the rating criteria agreeing. This means that customers agree that internal factors and external factors will influence customer perceptions of the profit-sharing system assessment applied to iB Muamalat Regular savings at Bank Muamalat KCP Curup. Internal factors are the highest of the factors that influence customer perceptions of the profit sharing system that exists at Bank Muamalat KCP Curup. Because internal factors are factors that come directly from within the customer External factors are the lowest factors because a customer considers the profit sharing applied by Bank Muamalat KCP Curup to their value not because of the influence of other people.
Sosialisasi Upaya Menagani Penyalahgunaan Media Sosial di Kalangan Masyarakat Di Desa Sidorejo Kecamatan Pondok Kelapa Kabupaten Bengkulu Tengah By Kasdi; Subiato Subiato; Tri Purwanti; Ditasman Ditasman; Yohanes Susanto
Jurnal Semarak Mengabdi Vol 2 No 2 (2023): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v2i2.100

Abstract

Social media has an influence on the larger community that is both beneficial and harmful. They help the process in real life by providing quick and comprehensive information. Additionally, owing to technical advancements that affect how simple it is to utilize social media as a communication tool, their negative consequence will be to abuse social media through crimes, fraud, and defamation. In order to help the community utilize social media responsibly, this community service aims to contribute perspective, knowledge, and understanding. This community service project is conducted in the form of socialization utilizing the lecture-based approach of information exchange, which is followed by a Q&A session or conversation between presenters and participants.The outcomes of this community service demonstrate that the community's intense use of social media must be consistent with knowledge of safe and responsible use. Through this community service project, it is intended that more individuals will learn how to use social media responsibly, enabling them to make the most of it while minimizing its negative consequences on real-world interactions.
Co-Authors Azuwandri, Azuwandri Ditasman Ditasman Edwarman Edwarman Rudi Hartono Subiato Subiato Tri Purwanti Yohanes Susanto