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All Journal Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jawa Dwipa Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya
Ketut Kurniasari, Ni Gusti Ayu
Universitas Budi Luhur
Religion Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Brand Awareness Kampung Bali Di Kota Bekasi Ni Gusti Ayu Ketut Kurniasari; Doddy Wihardi; Geri Suratno
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 4 No 2 (2022)
Publisher : Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v4i2.748

Abstract

The Kampung Bali in Bekasi City has now begun to be known for its characteristics and ornaments as well as a building style that is very thick with Balinese nuances. That is why, now Kampung Bali has begun to be visited by many local officials and journalists from online media and television to see firsthand the sustainable Balinese culture in Kampung Bali. This study suggests how the brand awareness efforts of Kampung Bali in Bekasi City are. This study uses a qualitative approach with a qualitative descriptive method. As the informants of this research are the residents who manage from the village of Bali. The results in this study suggest three things, namely where in an effort to establish brand awareness of Kampung Bali in Bekasi City through the preservation of Balinese culture which is carried out in daily activities. Furthermore, Kampung Bali also received support from the government in the form of a statement and also legality that explained that Kampung Bali was a tourist destination. The next thing to do is to use digital media in building brand awareness of Kampung Bali in Bekasi City.
PEMAKNAAN IDENTITAS DIRI PEREMPUAN HINDU BALI SEBAGAI PENUNTAS KARMA Ni Gusti Ayu Ketut Kurniasari
Jawa Dwipa Vol. 4 No. 1 (2023)
Publisher : Lembaga Penerbit Sekolah Tinggi Hindu Dharma Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54714/jd.v4i1.63

Abstract

Pemahaman diri terkait karma yang dimiliki oleh perempuan Hindu Bali menjadi identitas kuat dalam membangun kesadaran disaat berfikir, berkata dan berperilaku. Hal tersebut juga yang menarik perhatian peneliti dalam mengamati identitas diri yang dimiliki oleh para perempuan Hindu Bali sebagai penuntas karma. Penelitian ini menggunakan teori identitas yang dikemukakan oleh Michael Hecht dan kolega. Cakupan teori identitas begitu luas, namun dalam penelitian ini akan memfokuskan pada dimensi-dimensi yang melekat pada identitas tersebut yang meliputi perasaan, pemikiran, tindakan serta transenden. Penelitian ini menggunakan paradigma konstruktivis serta metode fenomenologi. Sebagai teknik pengumpulan data dilakukan dengan wawancara yang mendalam serta observasi dan studi pustaka. Sebagai informan dalam penelitian ini adalah perempuan Hindu Bali yang berdomisili di Bali yang memiliki peran penting didalam masyarakat dan memiliki latar belakang yang berbeda. Adapun hasil dari penelitian ini adalah karma bukan hanya menjadi fondasi penting dalam kehidupan perempuan Hindu Bali, namun juga sebagai kesadaran berkehidupan baik dalam rumah tangga maupun didalam lingkungan sosial. Karma juga menjadi tumpuan segala proses kehidupan para perempuan Hindu Bali. Sehingga ini menjadi komponen kuat sebagai identitas diri perempuan Hindu Bali.
Strategi Brand Awareness Pasar Modern Intermoda BSD City Salsabila Aulia Putri; Syahra Amanda Heridian; Irma Juliani Fajrin; Ni Gusti Ayu Ketut Kurniasari
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 18 No 2 (2023): Widya Duta September 2023
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v18i2.2650

Abstract

Intermoda Modern Market in BSD City is a modern market with a new concept. The thing that distinguishes this modern market from other modern markets is that it provides the concept of a modern market which is not only a place for shopping but also a place for family recreation. Intermoda Modern Market in BSD City combines various concepts, including shopping, culinary tours, children's play areas (playground), and gathering places. Brand Awareness (brand awareness) is the ability of consumers to recognize brands in different situations, this can be done with brand recognition and recall of a particular brand. This study used a qualitative descriptive method with research techniques focused on focus group discussions (FGD). FGDs are conducted by involving managers, consumers and traders. This research resulted in three things, namely facilities, services and promotion, where these three things are important components in forming a brand awareness strategy for the Intermoda Modern Market in BSD City.
Co-Authors Doddy Wihardi Irma Juliani Fajrin Salsabila Aulia Putri Suratno, Geri Syahra Amanda Heridian