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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Mantik Jurnal Ilmiah Dinamika Sosial Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Journal of Innovation Research and Knowledge Media Bina Ilmiah Innovative: Journal Of Social Science Research
Doddy Wihardi
Universitas Budi Luhur
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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“JAGONGAN” SEBAGAI BENTUK KOMUNIKASI SOSIAL PADA MASYARAKAT SOLO DAN MANFAATNYA BAGI PEMBANGUNAN DAERAH Nawiroh Vera; Doddy Wihardi
Jurnal Ilmiah Komunikasi Makna Vol 2, No 2 (2012): Jurnal Komunikasi Makna Vol. 2 No. 2 Agustus 2011 - Januari 2012
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.2.2.40-46

Abstract

Communication can be performed directly (orally) or with the media. In the current de- velopment of communication technology, the use of modern  mass media such as the Internet is very popular. ICT era was allegedly able to change traditional forms of communication that is widely available in  Indonesia. Traditional media is part of social communication, in Indonesia  many types of traditional media are still often used in conveying the  message, idea, or opinion. Traditional media are in the form of folk art as well as in the form of verbal communication are usually done in groups in certain areas. In the city there are cultural Solo Jagongan, ie talking  together while relaxing. Jagongan can occur in a coffee shop, pos kamling, wedding ceremony, or in the stalls. Usually the people (men) hang out and talk and stay up until morning. Women also do the same thing but usually done during the day. The term jagongan so entrenched in the community in the city of Solo. Type of social communication should be used as a means of developing in Indonesia. Many communities in other regions who have ways of communicating with the group. As the local culture such patterns can be used to disseminate a variety of inno- vations, government policies, and others. Based on this background, the authors are interested to know the extent of social communication such as jagongan role in development in the city of Solo? Methods used are observation and interviewing informants. Purposive sampling tech- niques and qualitative data were analyzed descriptively.
PERGESERAN MAKNA MOTIF BATIK YOGYAKARTA – SURAKARTA Doddy Wihardi; Riyodina G.Pratikto; Shinta Kristanty
Jurnal Ilmiah Komunikasi Makna Vol 5, No 2 (2015): Volume 5 No. 2 tahun 2015
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.5.2.105-113

Abstract

Recognition the world to batik as the world cultural heritage belonging to Indonesia by UNESCO increase popularity batik. But the increase was not in balance to understanding of meaning philosophical in any motive batik, for example the use of batik by the community not in accordance with the designation on motive that is. Research aims to understand shift the meaning of elements batik Yogyakarta-Surakarta. Research questions submitted is how shift meaning on motive batik Yogyakarta-Surakarta? Research methodology used is analysis logician Roland Barthes. An object used in this research was batik Yogyakarta-Surakarta. Data obtained from observation to a batik Yogyakarta-Surakarta traditional and contemporary, book, journal, interview as well as from sources online. Output from the study will make a journal and a recommendations for institutions associated with the development of batik like: the government, Batik entrepreneurs and consumers.Key words: Batik, meaning, motif
Brand Awareness Kampung Bali Di Kota Bekasi Ni Gusti Ayu Ketut Kurniasari; Doddy Wihardi; Geri Suratno
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 4 No 2 (2022)
Publisher : Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v4i2.748

Abstract

The Kampung Bali in Bekasi City has now begun to be known for its characteristics and ornaments as well as a building style that is very thick with Balinese nuances. That is why, now Kampung Bali has begun to be visited by many local officials and journalists from online media and television to see firsthand the sustainable Balinese culture in Kampung Bali. This study suggests how the brand awareness efforts of Kampung Bali in Bekasi City are. This study uses a qualitative approach with a qualitative descriptive method. As the informants of this research are the residents who manage from the village of Bali. The results in this study suggest three things, namely where in an effort to establish brand awareness of Kampung Bali in Bekasi City through the preservation of Balinese culture which is carried out in daily activities. Furthermore, Kampung Bali also received support from the government in the form of a statement and also legality that explained that Kampung Bali was a tourist destination. The next thing to do is to use digital media in building brand awareness of Kampung Bali in Bekasi City.
Komunikasi Pemasaran Pariwisata Taman Alam Mangrove Jakarta Nexen Alexandre Pinontoan; Doddy Wihardi; Rini Lestari; Shinta Kristanty
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9352

Abstract

Penelitian ini menggali lebih dalam Komunikasi Pemasaran Pariwisata Taman Alam Mangrove di Jakarta, dengan fokus utama pada Taman Alam Mangrove Jakarta. Dengan menggunakan pendekatan kualitatif dan metode penelitian deskriptif, penelitian bertujuan untuk mengidentifikasi peran serta strategi komunikasi pemasaran dalam memperkenalkan dan mempromosikan Taman Alam Mangrove Jakarta sebagai destinasi wisata yang menarik. Partisipasi utama dalam penelitian ini melibatkan Kepala Divisi Pemasaran di Taman Alam Mangrove Jakarta sebagai informasi kunci, sementara tiga informan juga turut ambil bagian, termasuk staf dari divisi Hubungan Masyarakat dan Media, dan dua orang wisatawan. Pendekatan wawancara terstruktur dan observasi langsung digunakan untuk mengumpulkan data dengan tujuan mendapatkan pemahaman yang komprehensif tentang interaksi dan dinamika dalam konteks komunikasi pemasaran pariwisata. Analisis data dilakukan secara deskriptif, memfokuskan pada penjabaran rinci tentang strategi komunikasi pemasaran yang diterapkan oleh Taman Alam Mangrove. Penelitian ini diharapkan dapat memberikan wawasan yang lebih mendalam tentang praktik komunikasi pemasaran yang berhasil dan potensi pengembangan lebih lanjut. Dengan demikian, penelitian ini bukan hanya menjadi kontribusi akademis, tetapi juga menjadi panduan praktis bagi destinasi ekowisata dalam mengoptimalkan upaya pemasaran mereka.
STRATEGI PEMASARAN PARIWISATA DALAM MEMPROMOSIKAN TAMAN WISATA ALAM MANGROVE ANGKE KAPUK SEBAGAI DESTINASI EKOWISATA Nexen Alexandre Pinontoan; Doddy Wihardi; Rini Lestari; Shinta Kristanty
Jurnal Ilmiah Dinamika Sosial Vol 8 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v8i1.4907

Abstract

Strategi Pemerintah dalam memasarakan destinasi Ekowisata menjadi bagian penting dalam pengembangan sebuah wisata, Khususnya bersama dengan Pengelola Taman Wisata Alam Angke Kapuk mempromosikan destinasi wisata alam agar dikenal lebih banyak oleh khalayak menggunakan komunikasi pemasaran. Penelitian ini bertujuan untuk mengetahui bagaimana Strategi Komunikasi Pemasaran Pariwisata Dalam Mempromosikan Taman Wisata Alam Mangrove Angke Kapuk Sebagai Destinasi Ekowisata. Peneliti menggunakan teori marketing mix 4P (Product, Price, Place & Promotion), teori ini dapat memudahkan dalam praktisi pada media sosial, Instagram. Paradigma penelitian ini adalah post-positivisme. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif kualitatif. Hasil dari penelitian ini menunjukkan Pengelola TWAAK telah menunjukkan hasil strategi dalam mempromosikan Taman Wisata Alam Angke Kapuk, melalui komunikasi pemasaran pariwisata. Strategi ini meliputi tentang promosi,penyajian sejarah, konten visual menarik, dan berisikan informasi yang selalu terbaru di media sosial. Penelitian ini mengidentifikasikan beberapa tantangan, minimnya informasi kepada khalayak tentang ekowisata, mungkin kedepannya Pengelola TWAAK lebih memajukan banyak promosi dibarengi oleh kegiatan wisata. Untuk mencapai kesuksesan promosi pemasaran Taman Wisata Alam Angke Kapuk dalam memberikan informasi kepada wisatawan agar lebih mengenal destinasi wisata religi melalui media sosial ataupun secara langsung pada saat berkunjung.
Strategic Implementation of Key Principles in Tourism Transportation Communication: Catalyst for Advancing Tourism Development in Bogor City, West Java Wihardi, Doddy; Pratikto, Riyodina Ganefsri; Waluyo, Nadira Ardanti
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4941

Abstract

Many places in Indonesia have developed into attractive tourist destinations for visitors. One of the tourist destinations that has recently gained rapid development and attention from tourists is the city of Bogor. Bogor has evolved into a highly sought-after destination for both domestic and international tourists. However, the biggest challenge for the development of a tourist destination lies in the availability of well-connected public transportation and easily accessible information about public transportation for tourists. As Bogor has grown into a tourist destination, the researcher aims to understand how the availability of public transportation and the dissemination of information are handled for tourists visiting the city. This study will be grounded in the perspective of tourism communication, utilizing the concept of tourism transportation communication. The research methodology involves a case study with interviews and literature review as data sources. Through this research, it is hoped to provide insights and understanding of transportation policies in Bogor and how information about public transportation can be effectively communicated to tourists. The results of the study indicate that the development of the tourism sector in Bogor has been accompanied by the city government's commitment to providing comfortable public transportation and comprehensive information for tourists utilizing public transportation
THE INFLUENCE OF TOURIST EXPERIENCE ON REVISIT INTENTION: THE MEDIATING ROLE OF SATISFACTION AMONG GENERATION Z IN LABUAN BAJO Panca, Gusti; Wihardi, Doddy
Journal of Innovation Research and Knowledge Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

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Abstract

This study examines the significant influence of tourist experiences on revisit intentions and satisfaction, with a focus on Labuan Bajo, Indonesia, and Generation Z tourists. Based on data from 386 respondents, the study employs Structural Equation Modeling (SEM) using Partial Least Squares (PLS) to analyze the direct and indirect effects. The findings reveal that a positive tourist experience directly influences both revisit intentions and satisfaction, with satisfaction mediating the relationship between experience and revisit intentions. The results align with previous research, emphasizing that when expectations are met or exceeded, tourists are more likely to return and recommend the destination. For Labuan Bajo, catering to Generation Z's preferences for authentic, shareable experiences can enhance satisfaction and ensure the destination's long-term sustainability. The SEM-PLS analysis provides valuable insights for destination managers seeking to improve tourist experiences and increase repeat visits
ANALISIS STRATEGI PEMASARAN DIGITAL DALAM EKOWISATA: LITERATURE REVIEW DAN IMPLIKASINYA BAGI BADAN OTORITA BOROBUDUR Ghifary Ramadhan; Doddy Wihardi; Gusti Panca
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah membawa perubahan signifikan dalam strategi pemasaran destinasi wisata, termasuk ekowisata. Penelitian ini bertujuan untuk menganalisis tren pemasaran digital dalam ekowisata dengan pendekatan literature review serta mengidentifikasi implikasinya bagi pengelolaan dan pemasaran ekowisata di kawasan Badan Otorita Borobudur. Hasil kajian menunjukkan bahwa pemanfaatan media sosial, optimasi mesin pencari (SEO), pemasaran berbasis konten, serta personalisasi pengalaman wisatawan menjadi strategi utama yang efektif dalam menarik minat dan meningkatkan keterlibatan wisatawan. Selain itu, digitalisasi memungkinkan pengelola destinasi untuk memanfaatkan big data dan kecerdasan buatan dalam memahami preferensi wisatawan serta mengembangkan strategi pemasaran yang lebih adaptif dan berbasis data. Implikasi dari temuan ini mengindikasikan bahwa Badan Otorita Borobudur perlu mengadopsi pendekatan pemasaran digital yang lebih terintegrasi dengan memanfaatkan teknologi interaktif seperti virtual tourism dan augmented reality untuk meningkatkan daya tarik destinasi. Kesimpulannya, pemasaran digital dapat menjadi instrumen kunci dalam mendukung pengembangan ekowisata yang berkelanjutan dan meningkatkan daya saing destinasi wisata
ANALISIS PEMANDU WISATA SEBAGAI MEDIA PROMOSI DI MANDALIKA, NUSA TENGGARA BARAT Debi Rusmiati; Doddy Wihardi
Media Bina Ilmiah Vol. 19 No. 7: Februari 2025
Publisher : LPSDI Bina Patria

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Abstract

The Mandalika Special Economic Zone (KEK) is one of 10 new Balis which is a government program to introduce Indonesian tourism to the world. Mandalika offers a combination of natural tourism, culture and new advantages such as the Mandalika Circuit which is increasingly attracting the attention of domestic and foreign tourists. Along with the growth of the tourism sector, an effective promotional strategy is very important considering the increasingly tight competition between similar destinations. One of the key elements in a tourism promotion strategy is the role of tour guides. Tour guides not only function as conveyors of information about tourist attractions, but also introduce local culture and in-depth experiences for tourists. Although the potential of tour guides in Mandalika is very large, research on the role of tour guides in promotion is still limited. Therefore, this study is important to explore how tour guides can be optimally utilized as a promotional media to strengthen Mandalika's positive image and attract more tourists. This study aims to analyze the role of tour guides in Mandalika as a tourism promotion media to increase the attractiveness of tourist destinations. This research method uses a qualitative method with a SWOT analysis approach where researchers conduct in-depth interviews with tour guides in Mandalika and dig deeper into the promotional strategies carried out by Mandalika tour guides. The results of this study are expected to provide recommendations for the development of tour guide professionalism and contribute to a quality tourism industry.
Co-Authors Debi Rusmiati G.Pratikto, Riyodina Ghifary Ramadhan Gusti Panca Ketut Kurniasari, Ni Gusti Ayu Kristanty, Shinta Lestari, Rini Nawiroh Vera Panca, Gusti Pinontoan, Nexen Alexandre Suratno, Geri Waluyo, Nadira Ardanti