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All Journal JEA17: Jurnal Ekonomi Akuntansi Owner : Riset dan Jurnal Akuntansi Account : Jurnal Akuntansi, Keuangan dan Perbankan Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Proceeding of National Conference on Accounting & Finance Jurnal Ilmiah Manajemen Kesatuan International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Robust: Research of Business and Economics Studies East Java Economic Journal Journal of Artificial Intelligence and Digital Business Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Riset Ilmu Akuntansi Ecoducation Prawara Jurnal Pengabdian Masyarakat
Samas Adimisa Mishbah Habibie
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : East Java Economic Journal

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Intervening Consumer Behavior on the Importance of Influence Digital Marketing-Product Upgrading and Virality Towards Sustainability of MSMEs in the Society 5.0 Era Habibie, Samas Adimisa Mishbah; Santosa, Ribut; Triandini, Noer Aida
East Java Economic Journal Vol. 9 No. 1 (2025)
Publisher : Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53572/ejavec.v9i1.142

Abstract

This study examines how digital marketing, product enhancement, and virality affect the sustainability of MSMEs, with consumer behavior as an intervening factor. The research employed statistical methods on a sample of 160 MSMEs from the East Java MSME population. Data analysis was conducted using path analysis techniques, preceded by classical assumption tests. The findings indicate a significant direct impact of digital marketing, product enhancement, and virality on consumer behavior and MSMEs’ sustainability. Additionally, consumer behavior was found to have a significant direct influence on the sustainability of MSMEs. Furthermore, the research reveals a significant indirect effect of digital marketing, product enhancement, and virality on the sustainability of MSMEs through the mediation of consumer behavior. The conclusion obtained means that digital marketing, product upgrading and virality have an influence on consumer behavior. These four things influence the sustainability of MSMEs.
Strategic Development of Capital-intensive Sectors in Coastal East Java: Infrastructure-energy Integration and Input-output Policy Simulation 2025 Samas Adimisa Mishbah Habibie; Ribut Santoso; Yusma Abinaya Tahsina Akmal; Daffa Akbar Azhar
East Java Economic Journal Vol. 10 No. 1 (2026)
Publisher : Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53572/ejavec.v10i1.199

Abstract

East Java, Indonesia’s second-largest economic contributor, holds strategic potential for capital-intensive industrial transformation, particularly in its coastal regions, which are endowed with surplus electricity, natural gas, and port access. This study applies a regional input–output framework to simulate the economic impacts of infrastructure–energy integration on key sectors. Four policy scenarios are examined: business as usual, infrastructure acceleration, energy optimization, and integrated infrastructure–energy intervention, focusing on gross regional domestic product (GRDP), sectoral output, employment multipliers, and intersectoral linkages. The results indicate that the integrated scenario yields the most transformative outcomes, with GRDP growth reaching 6.7%, the highest employment multiplier of 1.45, and substantial output increases in construction (+58.65%) and manufacturing (+49.71%). These findings highlight that synchronized infrastructure and energy policies generate stronger systemic spillovers than isolated interventions, reinforcing forward and backward linkages while enhancing regional competitiveness. The study contributes to regional development discourse by providing evidence-based insights on how infrastructure–energy synergies can accelerate structural transformation in coastal East Java. Furthermore, it aligns with Indonesia’s 2025 national agenda under the Red-and-White Cabinet, emphasizing downstream industrialization, energy sovereignty, and localized resilience.
Co-Authors Ahad, Agnes Theresia Daffa Akbar Azhar Diki Akhwan Mulya Diki Akhwan Mulya Dila Arigra Putri Ellyzabeth Putri Vizandra Ferdianto, Mohammad Akbar Dwi Fitriani, Nurul Islamudin, Ardhi Ramadhani, Zakia RIBUT SANTOSA Ribut Santoso Ribut Santoso Rida Perwita Sari Sahat Sahat Sahat Sri Setiawati, Ririt Iriani Tri Pamudya, Mochammad Akbar TRIANDINI, NOER AIDA Vizandra , Ellyzabeth Putri Vizandra, Ellyzabeth Putri Yusma Abinaya Tahsina Akmal Zefania, Anggy