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All Journal Jurnal Real Riset Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) BULLET : Jurnal Multidisiplin Ilmu International Journal Multidisciplinary Science Global Economics: International Journal of Economic, Social and Development Sciences
Aripin Ahmad
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences

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PENGARUH GAYA HIDUP BERBELANJA DAN KETERLIBATAN FASHION TERHADAP PERILAKU PEMBELIAN IMPULSIF DI BUTIK KORE THE LABEL BANDAR LAMPUNG Desty Gita Ramadhanty; Aripin Ahmad; Dwi Asri Siti A
Jurnal Real Riset Vol 4, No 3 (2022): Oktober 2022
Publisher : Jurnal Real Riset

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Abstract

Saat ini dunia fashion berkembang dan banyak trend yang memicu perkembangan fashion. Perkembangan fashion mempengaruhi perilaku pembelian tidak terencana. Fashion merupakan keutuhan dan kesenangan individu. Individu berpakaian mencerminkan karakter diri. Dengan demikian, peneliti memilih judul “Pengaruh Gaya Hidup Berbelanja (Shopping lifestyle) dan Keterlibatan Fashion (Fashion involment) terhadap Perilaku Pembelian Impulsif (Impulse buying) di Butik Kore The Label Bandar Lampung”. Peneliti  dengan tujuan mengetahui pengaruh dari gaya hidup berbelanja dan keterlibatan fashion terhadap perilaku pembelian impulsif di    Butik kore the label Bandar Lampung. Sampel menggunakan teknik purposive sampling dan metode non-probability. Sampel berjumlah 100 responden. Dengan menggunakan analisis regresi linear berganda. Hasil dari penelitian ini : (1) Gaya hidup berbelanja berpengaruh positif signifikasi pada pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung. (2) Keterlibatan fashion berpengaruh positif signifikasi pada pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung dan (3) Gaya hidup berbelanja dan keterlibatan fashion berpengaruh positif signifikasi secara bersama-sama pada perilaku pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung.Kata Kunci : Berbelana, Fashion, Impulsif
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUNGA PAPAN “THUNDER FLORIST” DI BANDAR LAMPUNG Beny Rachman Hakim; Aripin Ahmad
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

Companies must know how consumers have to choose a brand and product quality in making purchases, well-known brands and good product quality make it easier for consumers to make decisions. For this reason, the problem is whether product quality and brand image affect the purchasing decision of Thunder Florist Flower Boards in Bandar Lampung. The aim of this research is to find out whether product quality and brand image affect purchasing decisions. The analysis used in this study is multiple linear regression analysis. The hypothesis proposed is the effect of product quality and brand image on purchasing decisions of Thunder Florist flower boards in Bandar Lampung. The significance value of F count is 0.000 which is smaller than the research Alpha of 5%, so Ho is rejected and Ha is accepted. Statistically, the overall independent variables (product quality and brand image) have a positive and significant effect on the decision to buy a Thunder Florist flower board in Bandar Lampung. The significance value of t calculated on the Product Quality variable is 0.000, which is less than the Alpha in the research of 5%. This means that Product Quality has a positive and significant influence on the Purchase Decision of Thunder Florist Flower Boards in Bandar Lampung. The significance value of t is calculated on the brand image variable of 0.000 which is smaller than the research Alpha of 5%. This means that Brand Image has a positive and significant influence on the Purchase Decision of Thunder Florist Flower Boards in Bandar Lampung.
Pengaruh Dukungan Selebriti, Ulasan Pelanggan, Dan Pemasaran Viral Pada Media Sosial Tiktok Terhadap Keputusan Pembelian Produk Somethinc Di Provinsi Lampung Vinna Asadilla; Aripin Ahmad; Mudji Rachmat Ramelan
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 1 : September (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

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Abstract

The phenomenon of internet development today encourages every company to do online marketing through social media, one of which is TikTok. TikTok is a social media platform that presents videos, live streaming, and online shops. Somethinc as a beauty brand that sells various cosmetic and skincare products, uses TikTok as its marketing tool. This study aims to determine the influence of celebrity endorsements, customer reviews, and viral marketing on purchasing decisions. The population in this study is TikTok users in Lampung Province who have used Somethinc products.This research is categorized as field research where the research instrument is in the form of distributing questionnaires to respondents. The sample used was 130 respondents determined by purposive sampling technique. Data collection using questionnaires that have been tested for validity and reliability. The analysis in this study used multiple linear regression. The results of this study show that celebrity endorsements, customer reviews, and viral marketing have a significant effect on buying decisions.
Pengaruh Kualitas Pelayanan Terhadap Keputusan Pelanggan Ramses Studio Di Bandar Lampung Taufik Ramadani; Aripin Ahmad
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 4 (2023): BULLET : Jurnal Multidisiplin Ilmu (INPRESS)
Publisher : CV. Multi Kreasi Media

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Abstract

The quality of customer service has an impact on customer decisions, and customer decisions will affect customer loyalty. One of the businesses that has enlivened the competition in the field of photography with the concept of young people in Bandar Lampung is Ramses Studio which is also engaged in photography services. Studio Management must always pay attention to aspects that can influence consumer behavior to use photo services, namely in the form of several limitations on the composition of service services, namely tangible, reliability, responsiveness, assurance, and empathy. The problem is whether service quality influences consumer purchasing decisions for visitors to Ramses Studio Photography Bandar Lampung services. The purpose of this study was to determine whether service quality influences consumer purchasing decisions for visitors to Ramses Studio Photography Bandar Lampung services. Based on the results of the discussion with multiple regression statistically, consumer purchasing decisions for visitors to Ramses Studio Photography Bandar Lampung services are jointly influenced by the independent variables Tangibles (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) and Empathy (X5). Overall, the independent variables influencing customer decisions can be shown by the value of the coefficient of determination R2 = 0.404 or 40.40%, all independent variables affect customer decisions and the remaining 59.60% are influenced by other factors not identified or examined in this research.
ANALYSIS OF QUALITY CONTROL OF TAPIOCA FLOUR PRODUCTS AT PT GUNUNG SUGIH Iis Melinda; Ayi Ahadiat; Aripin Ahmad
International Journal Multidisciplinary Science Vol. 2 No. 2 (2023): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i2.706

Abstract

PT Gunung Sugih is one of the industry players that produces tapioca flour in the form of 50 kg. Researchers conducted research on tapioca flour production in the input, process and output sections. The production process at PT Gunung Sugih has problems with raw materials, humans, machines, methods and the environment, causing damage to the product. The purpose of this study was to identify whether the level of damage that occurs in PT Gunung Sugih tapioca flour products is still within tolerance limits or not and to identify the factors that cause the most dominant damage. The method used in this study is the Statistical Process Control (SPC) method, with Check Sheet analysis tools, histograms, control charts and causal diagrams so that product damage that occurs can be indicated. The data sources used in this study are primary data and secondary data from PT Gunung Sugih in April 2023. Based on the existing data, statistical process control (SPC) analysis has been carried out, it is known that the damage that occurred in PT Gunung Sugih's tapioca flour production still within tolerance limits, and it is known that the main factors of product damage come from raw materials, people, machines and methods. The most dominant damage is damage to the water content that comes from the human factor, tapioca flour agglomerates from the machine and human factors, while the color damage is from the raw material and human factors, thus it is hoped that PT Gunung Sugih will improve operator supervision on raw materials, production processes and production results, work instructions can be given in writing and explained verbally at the beginning of each production and the end of work, hold regular and periodic meetings with employees, carry out periodic machine maintenance and provide safety equipment and silencers on the machine. this is to maintain product quality to remain good.
Exploring the Influence of Marketing Content and Customer Engagement on Culinary Purchase Intentions : Evidence from @sigerfoodies' Followers in Bandar Lampung Osya Annisa Salsabila; Roslina Roslina; Aripin Ahmad
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): Global Economics - International Journal of Economic, Social and Development Sc
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.54

Abstract

In today's increasingly competitive digital business environment, entrepreneurs must develop smarter and more effective marketing strategies to promote their products. Food vloggers play a pivotal role by influencing their followers through social media content, particularly culinary reviews and personal experiences with food products, which encourage followers to purchase the recommended items. This study investigates the impact of marketing content and customer engagement on the purchase intentions of followers of the @sigerfoodies Instagram account. Using a quantitative research approach, data were collected through questionnaires, employing a non-probability sampling method with a purposive sampling technique. The sample consisted of 140 respondents. Data analysis, including instrument validity, normality tests, multiple linear regression, and hypothesis testing, was conducted using SPSS 26. The findings indicate that both marketing content and customer engagement of @sigerfoodies significantly and positively affect the purchase intentions of culinary products in Bandar Lampung. To enhance its influence, Sigerfoodies is encouraged to organize giveaways, share engaging culinary facts, and foster interactions with followers to strengthen long-term relationships.
Co-Authors Ayi Ahadiat Beny Rachman Hakim Desty Gita Ramadhanty Dwi Asri Siti A Iis Melinda Osya Annisa Salsabila Ramelan, Mudji Rachmat Roslina Taufik Ramadani Vinna Asadilla