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All Journal Quantitative Economics and Management Studies
Julie Abdullah
Gorontalo University, Jl. A. A. Wahab Limboto, Gorontalo, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics

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Analysis of the Influence of Digital Marketing and Product Quality on Customer Loyalty Julie Abdullah; Uli Wildan Nuryanto; Pandu Adi Cakranegara; Firstianty Wahyuhening Fibriany; I Gusti Ngurah Agung Dewantara Putra
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.833 KB) | DOI: 10.35877/454RI.qems1126

Abstract

The purpose of this study was to analyze the effect of digital marketing and product quality on customer loyalty. This research is a quantitative research with a descriptive and verification approach. From the research that has been done, it is obtained that the value of t count > t table so that digital marketing and product quality have a positive and significant effect on customer loyalty. The R-square value obtained is 0.852 which states that digital marketing and product quality variables affect customer loyalty by 85.20% and the remaining 14.80% is influenced by other variables.
Co-Authors Cakranegara, Pandu Adi Firstianty Wahyuhening Fibriany I Gusti Ngurah Agung Dewantara Putra Uli Wildan Nuryanto