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All Journal Journal of Management and Entrepreneurship Research Journal of Marketing Innovation
Nugroho Hardiyanto
Politeknik Negeri Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Predicting the Adoption of Mobile Business Applications by Culinary SMEs in Indonesia Nugroho Hardiyanto; Wahyu Rafdinal; Mohammad Rizal Gaffar
Journal of Management and Entrepreneurship Research Vol. 3 No. 1 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2022.6.03.1-27

Abstract

Objective: This study aims to analyze the adoption of mobile business applications by culinary SMEs in Indonesia using the extended TAM (technology acceptance model). The extended TAM used in this study uses additional variables such as subjective norms, self-efficacy, and facilitating conditions, which the previous study used these variables in the context of technology adoption. Research Design & Methods: The sample used was 424 respondents of culinary SMEs in Indonesia. Data collection was found using an online questionnaire, meanwhile, for data processing using the PLS-SEM method. Findings: The results show that culinary SMEs will use a mobile business application if the application is useful and easy to use. In addition, they also need to be encouraged by social environmental factors (subjective norms), self-confidence to use the application (self-efficacy), and supporting facilities conditions. Implications & Recommendations: Theoretically, this research uses extended TAM which has been used previously but in a different context, namely the adoption of mobile business applications. Practically, this research will provide insight for application development companies to create mobile business applications that can be well adopted by culinary SMEs. Contribution & Value Added: This study is the first to empirically employ the TAM, subjective norms, self-confidence, self-efficacy, and facilitating conditions in analyzing the adoption of mobile business applications by culinary SMEs.
Website Quality and The Role of Customer Satisfaction Toward Repurchase Intention: A Study of Indonesian E-Commerce Nugroho Hardiyanto; Anhari Firdaus
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.295 KB) | DOI: 10.35313/jmi.v1i01.15

Abstract

During COVID-19 pandemic, e-commerce sector in Indonesia showed a significant rise in visitors based on the survey of Katadata. The number of visits to e-commerce websites is very high in the third quarter of 2020. Additionally, the e-commerce sector is one of the highest contributors to Indonesia’s gross domestic product (GDP). Thus, increasing consumer satisfaction and repurchase intention is essential for companies, especially in fashion products. This study aims to measure website quality on repurchase intention through the role of consumer satisfaction in the context of e-commerce in Indonesia. Furthermore, website quality has dimensions such as information quality, system quality, and e-service quality. This study uses a descriptive quantitative approach that focuses on e-commerce in Indonesia. The data is collected through an online questionnaire which is distributed to 333 consumers who used e-commerce to buy fashion products and used for further analysis. To analyze each variable,  partial least squares structural equation modeling (PLS-SEM) is used to test the hypotheses. This study found that all dimensions of website quality and customer satisfaction are determining factors in repurchase intention. Then, customer satisfaction is an essential factor to encourage repurchase intention in website quality. This study extends our understanding of website quality theory in the e-commerce context.
Co-Authors Anhari Firdaus Mohammad Rizal Gaffar Wahyu Rafdinal