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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Indonesian Tourism and Development Studies SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Dinamisia: Jurnal Pengabdian Kepada Masyarakat DIJB (Diponegoro International Journal of Business) Journal of Secretary and Business Administration JURISMA: Jurnal Riset Bisnis & Manajemen International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi JBMR: Journal of Business and Management Review Journal of Management and Entrepreneurship Research International Journal of Community Service Journal of Tourism Sustainability Accounting and Finance Studies Industrial Research Workshop and National Seminar International Journal of Applied Sciences in Tourism and Events Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Wahyu Rafdinal
Politeknik Negeri Bandung
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Loyalty Model for Ethnic Restaurants: The Role of Quality and Value Wahyu Rafdinal; Dwi Suhartanto
Jurnal Internasional Penelitian Bisnis Terapan Vol 2 No 02 (2020)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.154 KB) | DOI: 10.35313/ijabr.v2i02.104

Abstract

Recent research discusses the need for a better understanding of customer perceptions about ethnic restaurant attributes such as qualities and values in influencing the process of customer loyalty and ethnic restaurant competitiveness. This study aims to analyze the importance of quality and value in influencing loyalty in ethnic restaurants. The sample in this study are 210 respondents who visit ethnic restaurants twice in the past month. Data are collected using questionnaire survey which was done in around Bandung Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The results showed that the quality of ethnic restaurants such as food quality and physical environment quality directly influence loyalty. Meanwhile, service quality has an indirect effect on loyalty through value. Then, price value and emotional value directly influence loyalty. This study provides a better understanding of scholars and managers in ethnic restaurants about restaurant quality, value, and loyalty. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality can be valuable indicators for increasing values and loyalty, as well as being an attractive marketing strategy for the preferences of different market segments for ethnic restaurant experiences.
Model Loyalitas Merek pada Teh Kemasan di Indonesia Wahyu Rafdinal; Yuliarni Putri; Fitria Ridhaningsih
Jurnal Riset Bisnis dan Investasi Vol 6 No 2 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i2.1923

Abstract

Ruang lingkup penelitian ini adalah pengaruh kesadaran merek, citra merek, nilai pelanggan dan kepuasan terhadap loyalitas merek. Sampel dalam penelitian ini sebanyak 200 responden. Teknik analisis data yang digunakan yaitu Structure Equation Model (SEM). Hasil penelitian menunjukan bahwa kepuasan berpengaruh signifikan terhadap loyalitas merek. Kepuasan memediasi pengaruh nilai pelanggan dan citra merek terhadap lotalitas merek. Nilai pelanggan dan citra merek berpengaruh signifikan terhadap kepuasan. Kemudian, kesadaran merek berpengaruh terhadap citra merek. Hasil penelitian ini membuktikan peran penting kepuasan dalam meningkatkan loyalitas merek. Selain itu, nilai pelanggan dan citra merek juga memberikan peran dalam meningkatkan kepuasan. Awal dari pengaruh-pengaruh tersebut adalah kesadaran merek. Hasil penelitian ini memberikan pengetahuan bahwa kepuasan, nilai pelanggan, citra merek, dan kesadaran merek merupakan factor penting dalam mempengaruhi loyalitas merek.
Analisis Perilaku Belanja Online Selama Masa Pandemi COVID-19 Nugroho Hardiyanto; Arie Indra Gunawan; Wahyu Rafdinal; Nur Choirul Afif
Jurnal Riset Bisnis dan Investasi Vol 6 No 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2246

Abstract

Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja online. Mempelajari perilaku konsumen perlu dilakukan karena berkaitan dengan keputusan pembelian. Tentunya hal ini menjadi penting untuk mengetahui perilaku pembeli online selama masa pandemi COVID-19. Penelitian ini menggunakan teknik analisis structure equational model – Partial least square. Jumlah sampel dalam penelitian ini adalah 300 sampel. Hasil penelitian ini menunjukan bahwa perilaku belanja online pada masa Pandemi COVID-19 dipengaruhi oleh factor persepsi pribadi seperti kepercayaan, kenyamanan, kemudahan, dan keamanan. Penelitian ini dapat memberikan manfaat bagi perusahaan atau toko online dalam menarik konsumen untuk berbelanja selama pandemic Covid-19
Sikap Pada Iklan Media Sosial Instagram dan Kesadaran Merek Terhadap Niat Pembelian Pada Generasi Y dan Z Iwan Mulyawan; Deddy Saefuloh; Hasna Wijaya; Wahyu Rafdinal
Jurnal Riset Bisnis dan Investasi Vol 6 No 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2248

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas iklan di Instagram dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Selain itu penelitian ini juga membentuk model iklan yang efektif dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Penelitian ini menggunakan sampel 200 pengguna aktif Instagram yang pernah membeli suatu produk melalui Instagram. Partial least square diterapkan untuk menguji hubungan antara niat pembelian, kesadaran merek, sikap, informatif, menghibur, gangguan, dan kredibilitas. Hasil penelitian ini menunjukan bahwa iklan yang informatif dan menghibur dapat mempengaruhi kesadaran merek. Iklan yang kredibel, informatif, dan menghibur mempengaruhi niat pembelian. Penelitian ini memberikan manfaat bagi pelaku usaha dalam pememanfaatan platform sosial media Instagram, sebagai media iklan mereka sehingga investasi yang dihabiskan dapat menerima hasil yang diinginkan. Melalui temuan dari penelitian ini, para pelaku usaha dapat meningkatkan daya saingnya melalui pemanfaatan sosial media Instagram secara efektif.
Peran Kesiapan Teknologi Dalam Minat Menggunakan Aplikasi Pembayaran Seluler Di Masa Pandemi Covid-19 Widi Senalasari; Wahyu Rafdinal; Agri Qisthi
Jurnal Riset Bisnis dan Investasi Vol 7 No 1 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i1.2266

Abstract

Penelitian ini bertujuan untuk menganalisis minat penggunaan aplikasi pembayaran seluler dalam masa pandemi Covid-19 dengan menggunakan model TRI dan TPB. Data dikumpulkan dari 200 pengguna aplikasi pembayaran seluler di Indonesia. Teknik analisis data yang digunakan yaitu SEM-PLS. Hasil penelitian membuktikan bahwa semua konstruk TPB yaitu sikap, norma subjektif, dan kontrol prilaku yang dirasakan berpengaruh signifikan terhadap minat penggunaan aplikasi pembayaran seluler. TRI berpengaruh terhadap sikap. TRI tidak berpengaruh secara langsung terhadap minat penggunaan aplikasi pembayaran seluler, tetapi berpengaruh melalui sikap. Hasil dari penelitian ini akan membantu penyedia layanan aplikasi pembayaran seluler dan pembuat kebijakan dalam merencanakan layanan dan meningkatkan niat penggunaan aplikasi pembayaran seluler pada masa pandemi Covid-19. Penelitian ini adalah yang pertama secara empiris mengguji model TPB dan TRI untuk menjelaskan adopsi dan minat menggunakan aplikasi pembayaran seluler pada masa pandemi Covid-19. Hasil penelitian akan menambah pengetahuan yang ada tentang literatur aplikasi pembayaran seluler pada masa pandemi.
The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price Sharnuke Asrilsyak; Yuliarni Putri; Abdul Malik Sayuti; Chandra Budhi Septyandi; Wahyu Rafdinal
Jurnal Riset Bisnis dan Investasi Vol 7 No 2 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i2.2909

Abstract

This study aims to analyze the factors which influence an individual in making a purchase in online stores. It investigates the factors of technology acceptance (theory of acceptance model), personal (lifestyle and trust), product quality, and price in an online store. There are 180 who have bought products in the online stores. The data analysis technique used is the Structural Equation Model based on Partial Least Square. The results prove that from the technology acceptance explained by TAM indicates that only perceived usefulness significantly influential toward attitude. Then, it also denotes that attitude, product quality, price, lifestyle, and trust can influence purchase decisions in the online store applications by explaining the relation among technology acceptance models, personal factors (lifestyle and trust), product quality, and price.
Do vocational colleges need social media? The Role of Firm and User Generated Content. Iwan Mulyawan; Wahyu Rafdinal; Cahaya Juniarti; Sharnuke Asrilsyak
Journal of Business and Management Review Vol. 3 No. 3 (2022): (Issue-March)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr33.3492022

Abstract

The purpose of this paper is to investigate the role of social media in firm generated content (FGC) and user generated content (UGC) which bring impacts on perceived value and two types of intention, namely the intention to follow on social media and the intention to enrol in vocational colleges. Online survey was applied to collect the data from 452 respondents. The hypotheses were tested empirically using a variance-based structural equation model. The results point out that FGC and UGC are positively and significantly influential towards value. Perceived value discovered is influential significantly towards the consumers’ intention to follow social media, while UGC holds the highest importance compared to other constructs. Those results manifest the role of marketing in social media in which it will eventually influence the intention to follow on social media and to enrol in vocational colleges. These will give the inputs to the institutions to arrange social media contents which are able to increase the intention to follow in which it also boosts the intention to enrol. This research also adds the existing knowledge about the role of social media towards the intention to enrol.
Mobile Game Adoption Model: Integrating Technology Acceptance Model and Game Features Wahyu Rafdinal; Agri Qisthi; Sharnuke Asrilsyak
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 1, March 2020
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v4i1.43-56

Abstract

This study aims to analyze the factors in mobile game adoption that are influenced by game features and technology acceptance models.Partial least square is used to analyze the relationship between game features, perceived ease of use, perceived usefulness, attitude, and intention to play mobile games. This study uses a sample of 408 respondents who have played mobile games in the past month. The results showed that game features are a determinant of intention to play mobile games. Game features also affect players' intentions and attitudes to play mobile games if the game features are easy to play and useful when played. Increasing mobile adoption requires features that are easy to play and useful if played. It will affect the player's attitude and intention to play. Game developers, game designers and game companies must create game features that create a pleasant experience for players.This study bridges the gap in the literature on mobile game adoption by explaining the relationship between game features and technology adoption.
The Decision of Prospective Students to Choose A Vocational College: The Role of the Marketing Mix and Image Wahyu Rafdinal; Iwan Mulyawan; Cahaya Juniarti; Sharnuke Asrilsyak
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 4, December 2020
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v4i4.279-288

Abstract

This study aims to analyze the students' decision in choosing a vocational college which is influenced by the marketing mix strategy of vocational colleges and image. The sampling technique was purposive sampling, with a total of 200 respondents. The analysis technique used was SEM PLS. Results showed that the marketing mix strategy of the vocational colleges could influence the decision to choose a vocational college through the image of vocational college. The image directly influences the decision to choosing a vocational college. Education services, education costs, promotions, locations, quality of lecturers and staff, processes, and campus environments support in creating the image and decisions to choose a vocational college.
The Decision of Prospective Students to Choose A Vocational College: The Role of the Marketing Mix and Image Wahyu Rafdinal; Iwan Mulyawan; Cahaya Juniarti; Sharnuke Asrilsyak
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 4 No. 4, December 2020
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v4i4.279-288

Abstract

This study aims to analyze the students' decision in choosing a vocational college which is influenced by the marketing mix strategy of vocational colleges and image. The sampling technique was purposive sampling, with a total of 200 respondents. The analysis technique used was SEM PLS. Results showed that the marketing mix strategy of the vocational colleges could influence the decision to choose a vocational college through the image of vocational college. The image directly influences the decision to choosing a vocational college. Education services, education costs, promotions, locations, quality of lecturers and staff, processes, and campus environments support in creating the image and decisions to choose a vocational college.
Co-Authors Abdul Malik Sayuti Abdul Malik Sayuti Agri Qisthi Agustunus Februadi Annisa Rachman Arie Indra Gunawan Arie Indra Gunawan Bieke Fameyola Arassy Cahaya Juniarti Cahaya Juniarti Cahaya Juniarti Carolina Magdalena Lasambouw Chandra Budi Septyandi Deddy Saefuloh Dedy Saefuloh Dhea Rahmayanti DWI SUHARTANTO Eko Susanto Fatya Alty Amalia Fatya Alty Amalia Fitria Ridhaningsih Hardiyanto, Nugroho Hasna Wijaya Iwan Mulyawan Iwan Mulyawan Iwan Mulyawan Juniarti, Cahaya Khintan Evia Tulsi Kurniawan, Dede Ananta Kusdibyo, Lusianus Lina Setiawati Lina Setiawati Malik Sayuti, Abdul Maylani Nurul Rizqiah Mega Fitriani Adiwarna Prawira Mitha Septiany Moh Farid Najib Mohammad Rizal Gaffar Mohammad Rizal Gaffar Muhammad Hilmy Naufal Neneng Nuryati Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Choirul Afif Putri, Ivon Sandya Sari Rayhan Naovalda Anhar Rizal Gaffar, Mohammad Septian Ihsan Nugraha Septyandi, Chandra Budhi Setiawardani, Maya Sharnuke Asrilsyak Sosianika, Adila Syifaa Novianti Tanti Anisa Putri Tjetjep Djarnika Vivi Novyanti Wibisono, Nono Widi Senalasari Yaya Firmansyah YAYAN FIRMANSYAH, YAYAN Yuliarni Putri Yuliarni Putri