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Journal : Proceedings of International Conference on Multidiciplinary Research

Analysis of Promotion and Creativity in Increasing Family Income of Women Aceh Embroidery Articles in Montasik Sub-District Filia Hanum; Juwita Juwita
International Conference on Multidisciplinary Research Vol 5, No 1 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i1.5247

Abstract

The purpose of this study was to analyze the influence of promotion and creativity possessed by Acehnese embroidery craftswomen in an effort to market their handicrafts so as to increase family income (a case study on the Acehnese embroidery creative craft business group in Dayah Daboh village, District Montasic). This research belongs to the type of field research with a quantitative approach. The population in this study were women who were members of the Acehnese embroidery craft business group. The sampling method used in this study is non-probability sampling with simple random sampling technique, and data collection techniques using survey methods through questionnaires with a sample of 75 respondents. The method of data processing and analysis uses multiple linear regression with the help of IBM SPSS Statictic 22 which includes classical assumption test and hypothesis testing. The results showed that promotion partially had a positive and significant effect on an increase in income of 0.001 and creativity partially had a positive and significant effect on an increase in income of 0.000. Promotion and creativity variables simultaneously have a positive and significant effect on increasing income by 0.000. Keywords: Promotion, Creativity, and Income
Human Capital Development Challenges During the COVID-19 Pandemic Eva Nadya; Maryam Maryam; Filia Hanum; Kasmaniar Kasmaniar; Arsyad Arsyad
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5418

Abstract

The concept of human capital and strategic human resource management are critical to ensure success. Human capital is crucial to increase assets and give long-term advantages to both an enterprise and a country. However, the COVID-19 pandemic which began in early 2020 and still continues today is the reason behind the issues of health deterioration and low life expectancy rates. Similarly, the quality of learning suffered severe disturbance during the pandemic. As a result, this situation is critical for the overall development of human capital in Indonesia. The government's challenging task in the future is to develop a plan to ameliorate the situation in different affected areas such as health, education, and employment. This article examines various literature and supporting data that are relevant to the role of human capital in development in a country, current conditions, obstacles, achievements, and strategies that must be implemented in the framework of recovery from disruptions caused by the global economic crisis and the COVID-19 pandemic, both of which disrupted the overall economic order. This report also illustrates how Indonesia's situation improves human capital while also highlighting its successes. Keywords: Human Capital, Strategic Management, COVID-19 Pandemic, Human Development