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All Journal Jurnal Serambi Engineering Proceedings of International Conference on Multidiciplinary Research Prosiding Seminar Nasional Universitas Serambi Mekkah JURNAL ILMIAH PENELITIAN MAHASISWA
Kasmaniar Kasmaniar
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Agriculture, Biological Sciences & Forestry Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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KUALITAS PRODUK DAN KEPERCAYAAN SERTA DAMPAKNYA TERHADAP KINERJA PEMASARAN PRODUK UMKM DI ACEH BESAR Radhiana Radhiana; Kasmaniar Kasmaniar; Mukhdasir Mukhdasir
Prosiding Seminar Nasional USM Vol 3, No 1 (2022): SEMNAS MULTIDISIPLIN ILMU
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui dampak dari kualitas produk dan kepercayaan  terhadap kinerja pemasaran Produk UMKM di Aceh Besar. Populasi penelitian ini berjumlah 4.455 orang pelaku UMKM, dan teknik penarikan sampel menggunakan probability sampling dengan teknik Slovin diperoleh jumlah sampel sebanyak 367 orang pelaku UMKM. Sumber data dalam penelitian ini menggunakan data primer. Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan variabel kualitas produk dan kepercayaan berpengaruh signifikan terhadap kinerja pemasaran produk UMKM di Aceh Besar. Kemudian hasil uji secara parsial dimana variabel kualitas produk dan kepercayaan berpengaruh terhadap kinerja pemasaran produk UMKM di Aceh Besar. Besarnya pengaruh kualitas produk terhadap kinerja pemasaran produk UMKM di Aceh Besar adalah sebesar 0,175 atau 17,5%, sedangkan variabel Kepercayaan juga berpengaruh terhadap kinerja pemasaran produk UMKM di Aceh Besar yaitu sebesar 0,155 atau 75,5%. Selanjutnya dari nilai koefisien determinasi (R2) yang diperoleh sebesar 0,042, dapat dijelaskan bahwa sebanyak 04,2% perubahan dalam variabel kinerja pemasaran dapat dijelaskan oleh perubahan dalam variabel kualitas produk dan kepercayaan, sisanya yaitu sebesar 97,8% dijelaskan oleh variabel lain diluar dari pada penelitian ini seperti harga, saluran distribusi, kemudahan dalam mengakses produk, citra merek dan lain-lain. Kata Kunci:   Kualitas Produk, Kepercayaan, Dan Kinerja Pemasaran
Human Capital Development Challenges During the COVID-19 Pandemic Eva Nadya; Maryam Maryam; Filia Hanum; Kasmaniar Kasmaniar; Arsyad Arsyad
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5418

Abstract

The concept of human capital and strategic human resource management are critical to ensure success. Human capital is crucial to increase assets and give long-term advantages to both an enterprise and a country. However, the COVID-19 pandemic which began in early 2020 and still continues today is the reason behind the issues of health deterioration and low life expectancy rates. Similarly, the quality of learning suffered severe disturbance during the pandemic. As a result, this situation is critical for the overall development of human capital in Indonesia. The government's challenging task in the future is to develop a plan to ameliorate the situation in different affected areas such as health, education, and employment. This article examines various literature and supporting data that are relevant to the role of human capital in development in a country, current conditions, obstacles, achievements, and strategies that must be implemented in the framework of recovery from disruptions caused by the global economic crisis and the COVID-19 pandemic, both of which disrupted the overall economic order. This report also illustrates how Indonesia's situation improves human capital while also highlighting its successes. Keywords: Human Capital, Strategic Management, COVID-19 Pandemic, Human Development  
Factors Affecting the Competitiveness of Local Products in Bak Bili Leather Weaving Crafts Made from Bili Trees or Bemban Trees in Aceh Besar Radhiana Radhiana; Kasmaniar Kasmaniar; Mukhdasir Mukhdasir
International Conference on Multidisciplinary Research Vol 5, No 1 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i1.5264

Abstract

The purpose of this study was to determine the factors that influence the competitiveness of local products on Bak Bili woven leather craftsmen made from Bili trees or Bemban trees in Aceh Besar on the marketing performance of MSME products in Aceh Besar. The population of this study consisted of 112 Bak Bili leather woven craftsmen, and the sampling technique using the census method was obtained so that the sample in this study was the same as the total population of 112 people. Sources of data in this study using primary data. The method of data analysis in this study used multiple linear regression analysis. The results showed that simultaneously digital marketing variables, product quality, and price had a significant effect on the competitiveness of local products on Bak Bili woven leather craftsmen made from Bili trees or Bemban trees in Aceh Besar. Then the results of the partial test where the digital marketing variables, product quality and price have a significant effect on the competitiveness of local products. The magnitude of the influence of digital marketing on the competitiveness of local products is 0.392 or 39.2%, and the product quality variable affects the competitiveness of local products. The magnitude of the influence of product quality on the competitiveness of local products is 0.275 or 27.5%, while the price variable also affects the competitiveness of local products, which is 0.228 or 22.8%. Keywords: Digital Marketing, Product Quality, Product Competitiveness, Bak Bili Crafts.
Potensi Ekonomi Energi Terbarukan Biomassa: Permasalahan dan Kendala Pengembangannya Nelly Nelly; Syaifuddin Yana; Radhiana Radhiana; Filia Hanum; Fitriliana Fitriliana; Juwita Juwita; Kasmaniar Kasmaniar
Jurnal Serambi Engineering Vol 8, No 3 (2023): Juli 2023
Publisher : Fakultas Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jse.v8i3.6448

Abstract

Target bauran energi menjadi prioritas pemerintah dalam mengejar sisa waktu sampai dengan tahun 2025, yaitu capaian energi terbarukan sebesar 23%. Berbagai kendala dan hambatan masih menjadi perhatian khusus pemerintah dalam implementasi bauran tersebut. Kajian ini bertujuan untuk mereview potensi ekonomi pengelolaan sumber energi terbarukan dari sumber biomassa. Beberapa persoalan konflik kepentingan lintas sektor seperti pengolahan biofuel dari CPO menjadi stearin dari kelapa sawit. Disisi lain, produk ini juga masih dibutuhkan pada industri lainnya seperti oleokimia, makanan, dan kosmetik. Hal ini sangat berpengaruh pada pengembangan energi terbarukan dari biomassa kedepannya. Oleh karena itu, peran pemerintah dalam mengatur dan menyesuaikan kepentingan berbagai sektor yang tumpang tindih, seperti sumber pangan dan turunannya, sektor industri, olahan kimia dan lainnya. Disamping itu, pemerintah sebaiknya fokus pada prioritas pengembangan dan pemanfaatan biomassa sebagai sumber energi terbarukan dan pengembangan yang berkelanjutan. Agar dapat menjaga keberlanjutan pentingnya roadmap pengembangan energi terbarukan. Roadmap pengembangan energi terbarukan sangat membantu langkah pemerintah dalam mengembangkan konsep energi terbarukan dimasa yang akan datang.
Potensi Ekonomi Energi Terbarukan Biomassa: Permasalahan dan Kendala Pengembangannya Nelly Nelly; Syaifuddin Yana; Radhiana Radhiana; Filia Hanum; Fitriliana Fitriliana; Juwita Juwita; Kasmaniar Kasmaniar
Jurnal Serambi Engineering Vol 8, No 3 (2023): Juli 2023
Publisher : Fakultas Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jse.v8i3.6448

Abstract

Target bauran energi menjadi prioritas pemerintah dalam mengejar sisa waktu sampai dengan tahun 2025, yaitu capaian energi terbarukan sebesar 23%. Berbagai kendala dan hambatan masih menjadi perhatian khusus pemerintah dalam implementasi bauran tersebut. Kajian ini bertujuan untuk mereview potensi ekonomi pengelolaan sumber energi terbarukan dari sumber biomassa. Beberapa persoalan konflik kepentingan lintas sektor seperti pengolahan biofuel dari CPO menjadi stearin dari kelapa sawit. Disisi lain, produk ini juga masih dibutuhkan pada industri lainnya seperti oleokimia, makanan, dan kosmetik. Hal ini sangat berpengaruh pada pengembangan energi terbarukan dari biomassa kedepannya. Oleh karena itu, peran pemerintah dalam mengatur dan menyesuaikan kepentingan berbagai sektor yang tumpang tindih, seperti sumber pangan dan turunannya, sektor industri, olahan kimia dan lainnya. Disamping itu, pemerintah sebaiknya fokus pada prioritas pengembangan dan pemanfaatan biomassa sebagai sumber energi terbarukan dan pengembangan yang berkelanjutan. Agar dapat menjaga keberlanjutan pentingnya roadmap pengembangan energi terbarukan. Roadmap pengembangan energi terbarukan sangat membantu langkah pemerintah dalam mengembangkan konsep energi terbarukan dimasa yang akan datang.
Upaya Meningkatkan Pemahaman Siswa melalui Penggunaan Media Canva pada Mata Pelajaran Pendidikan Agama Islam (PAI) Kelas 4 SDN 04 Batang Anai Annisa Aulia Putri; Nadia Afrina; Kasmaniar Kasmaniar; Khapipah Khapipah
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 5 (2024): Oktober
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i5.1398

Abstract

Islamic Religious Education (PAI) plays an important role in shaping the morals and character of students. However, the learning process in grade IV of SDN 04 Batang Anai still faces obstacles in the form of low student interest and motivation because the methods used by teachers tend to be conventional. To overcome this, this study aims to improve student understanding by utilizing Canva as an interactive and interesting learning tool. This research is a Classroom Action Research (CAR) conducted in two cycles with stages of planning, implementation, observation, and reflection. The research subjects consisted of 15 fourth-grade students. Data were collected through observation, learning outcome tests, and documentation, then analyzed descriptively, quantitatively, and qualitatively. The results showed a significant increase in student learning outcomes. Classical mastery increased from 20% in the pre-cycle to 89% in cycle II. Student learning activities also improved significantly. Thus, the use of Canva media proved to be effective in improving student understanding and learning outcomes in Islamic Religious Education.
Penggunaan Metode Card Sort untuk Meningkatkan Keaktifan Siswa pada Mata Pelajaran Pendidikan Agama Islam di SMPN 3 Gunung Tuleh Nadia Afrina; Khapipah Khapipah; Kasmaniar Kasmaniar; Annisa Aulia Putri
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 2 No 5 (2024): Oktober
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v2i5.1409

Abstract

This study was motivated by the low level of activity among eighth-grade students at SMP Negeri 03 Gunung Taleh in Islamic Religious Education (PAI) classes. Based on data from the even semester, 64% of students were still classified as inactive, while only 36% were active. This condition occurred because learning was still conventional and the methods used were ineffective. The purpose of this study was to increase student activity in IRE learning through the application of the card sort method. This study was a classroom action research (CAR) conducted in two cycles, each consisting of three meetings. The research subjects were 33 eighth-grade students at SMP Negeri 03 Gunung Taleh. The research procedure included planning, implementation of actions, observation, and reflection. Data were collected through observation, interviews, and documentation, then analyzed using qualitative and quantitative approaches. The results showed an increase in student activity after the application of the card sort method. In cycle I, the average student activity score was 51.49%, while in cycle II it increased to 71.23%. There was an increase of 19.74% from cycle I to cycle II. Thus, the application of the card sort method proved to be effective in increasing the activity of students in class VIII of SMP Negeri 03 Gunung Taleh in PAI learning.
Co-Authors Annisa Aulia Putri Arsyad Arsyad Eva Nadya Filia Hanum Fitriliana Fitriliana Juwita Juwita Khapipah Khapipah Maryam Maryam Mukhdasir Mukhdasir Nadia Afrina Nelly Nelly RADHIANA Syaifuddin Yana