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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Manajemen Bisnis Eka Prasetya Proceedings of International Conference on Multidiciplinary Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Outline Journal of Education Jurnal Ekonomi Manajemen Akuntansi International Journal of Management Research and Economics Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Kajian Ekonomi dan Akuntansi Terapan Digital Innovation : International Journal Of Management Jurnal Manajemen Bisnis Digital Terkini International Journal of Economics and Management Research
Putri Mauliza
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH PENDIDIKAN DAN PELATIHAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEMUDA DAN OLAHRAGA ACEH Fitriliana Fitriliana; Putri Mauliza; Filia Hanum; Juwita Juwita
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1061

Abstract

This study aims to determine the magnitude of the effect of education and job training on employee performance at Pemuda dan Olahraga Aceh’s government. This research is a quantitative research. The sample of this research is the employees of the Aceh’s government. Data was collected using questionnaires, interviews, documentation and observation. Questionnaires were used to measure the variables of education and job training as well as employee performance, while interviews, documentation and observations were used to support research data. The results showed that education and job training had a positive and significant influence on employee performance and the effect was in the moderate category as indicated by the regression equation Y = 0.305 + 0.278 with a regression coefficient (β) of 1.822, a coefficient of determination (R²) of 0.345 and obtained tcount of 2.650 is greater than ttable (2.650>1.993). Based on the coefficient of determination (R²) 0.345, it means that 34.5% of employee performance is influenced by education and job training of employees while the remaining 65.5% is influenced by other variables not examined in this study.
Challenges of the Resource-Based View Approach in Improving Business Organizational Performance Shinta Salsabila; Radhiana Radhiana; Juwita Juwita; Putri Mauliza
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5416

Abstract

The resource-based view is the predominant theoretical paradigm in strategic management research (RBV). In this essay, the positioning literature is reviewed, and it is investigated to what degree the RBV may be used as a source of useful advice for businesses looking to gain a competitive edge and achieve strategic success. Human, organizational, and physical resources are all studied in relation to organizations. It will be clear how this organizational resource affects the competitive advantage of the business. The research methodology employed is based on a literature review approach from the views of specialists who examine the RBV theory in relation to capabilities and competencies in fostering superior competitiveness. This study gives a general overview of the traits of the resource approach, which supports strategic management and strengthens businesses' capacities and competences to gain competitive advantage through the use of resources, both physical and non-physical. The uniqueness of the resources owned, both tangible and intangible assets, is examined in this study in order to support management decision-making regarding the competitive advantage of a business organization. This study also analyses the various viewpoints of economists regarding the resource framework that can generate capabilities. Keywords: Resource-Based View (RBV), Competitive Advantage, Tangible Intangible Assets.
The Strengths and Weaknesses of the Singing Method in Improving the Language Skills of Teuku Syam Aceh Besar Kindergarten Kartini Kartini; Wahyu Khafidah; Nadia Maulizhar; Kaida Rahmawati; Magfirah Magfirah; Rajiatul Mawaddah; Putri Mauliza; Putri Amalia; Hilmayada Hilmayada
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5413

Abstract

This research used qualitative research methods togather information using observation, interviews and documentation. The results of the study regarding the value of the initial description of children's language development in the developing category according to expectations (BSH) 16.7% and developing very well (BSB) listening to words 10%. The ability to pronounce 30% of children's language skills at Teuku Syam Aceh Besar Kindergarten with an average completeness score of 78.9% of children's learning outcomes and is in a very well-developed category. Keywords: Singing, Young Learners, and Language Skills
ANALISIS SOCIAL MEDIA PROMOTION, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP REVISIT INTENTION WISATAWAN PADA SAWAH LUKIS BINJAI Putri Mauliza; Ari Prabowo; Henry Aspan
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 9, No 1 (2023): VOLUME IX NO. 1 OKTOBER 2023
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v9i1.4788

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Social Media Promotion, Perceived Value, Dan Customer Satisfaction Terhadap Revisit Intention Wisatawan Pada Sawah Lukis Binjai. Analisis yang digunakan yaitu analisis assosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah Populasi dalam penelitian ini ialah seluruh wisatawan yang melakukan kunjungan kembali (revisit intention) ke sawah lukis Binjai jumlahnya tidak dapat diprediksi/diketahui. Teknik pengambilan sampel menggunakan teknik penarikan sampel secara Purposive Sampling. Menentukan jumlah sampel dengan menggunakan rumus zikmund. Maka sampel dalam penelitian ini yaitu berjumlah 96 responden. Hasil yang di dapat dari penelitian ini menunjukan bahwa: 1) Social Media Promotion secara parsial berpengaruh dan signifikan terhadap Revisit Intention, 2) Perceived Value secara parsial berpengaruh dan signifikan terhadap Revisit Intention, 3) Customer Satisfaction secara parsial berpengaruh dan signifikan terhadap Revisit Intention, 4) O Social Media Promotion, Perceived Value dan Customer Satisfaction secara simultan berpengaruh dan signifikan terhadap Revisit Intention. nilai Adjusted R square 0,798 dapat disebut koefisien determinasi, hal ini berarti 0,857 (85,7%) revisit intention dapat diperoleh dan di jelaskan oleh social media promotion, perceived value dan customer satisfaction sedangkan sisanya sebesar 14,3% dijelaskan oleh variabel diluar model yang tidak diteliti. Kata Kunci: Social Media Promotion, Perceived Value, Customer Satisfaction, Dan Revisit                        Intention
The Influence of Peer Interaction and Emotional Intelligence on Student Achievement in Class XI Online Business and Marketing at Budi Agung Medan Putri Mauliza
Outline Journal of Education Vol. 2 No. 2: August 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v2i2.172

Abstract

This study aims to determine the effect of Peer Interaction and Emotional Intelligence on the Learning Achievement of Class XI Students in Online Business and Marketing at the Budi Agung Private Vocational School in Medan. The population of this study were students of class XI Online Business and Marketing at Budi Agung Medan Private Vocational High School, totaling 54 students. The instrument used in data collection was a questionnaire in the form of a Likert scale. The results of data analysis using multiple linear regression and hypothesis testing and it was concluded that peer interaction and emotional intelligence affect the learning achievement of class XI students of Online Business and Marketing at Budi Agung Medan Private Vocational School. This can be seen from the results of multiple linear analysis obtained by the equation Y = 25.018 + 0.358 (X₁) + 0.382 (X₂) then seen from the significant value between peer interaction that influences learning achievement as indicated by the value of t_count>t_table (2.730>2.007) and significance value (0.009<0.05). Furthermore, it can be seen that emotional intelligence influences learning achievement with t_count>t_table (2.771>2.007) and significance value (0.008<0.05). Simultaneously (F test) is indicated by the value of F_count>F_table (8.820> 3.18) and a significance value (0.001 <0.05). So that the hypothesis can be said to be accepted. Thus it can be concluded that peer interaction and emotional intelligence have a positive and significant effect on the Learning Achievement of Class XI Students of Online Business and Marketing at Budi Agung Medan Private Vocational School.
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian pada Khawila Store di Medan Zahara Meutia; Putri Mauliza
Kajian Ekonomi dan Akuntansi Terapan Vol. 1 No. 2 (2024): Juni : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v1i2.420

Abstract

This study was conducted with the aim of analyzing the effect of arketing mix on purchase decisions at MSME Medan city.The research objective is to determine the effect of marketing mix on purchasing decisions both partially and simultaneously. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effect on purchase decision. Meanwhile, the place and price variable partially have no significant effect on the purchasing decision variable.
The Influence of Creativity and Innovation on Business Success Putri Mauliza
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.328

Abstract

This study aims to find out whether Creativity and Innovation affect the Business Success of PT Abdya Centra Perabot. The research methodology used is descriptive quantitative method. The population in this study were all PT customers as many as 80 respondents in the city of Medan, so the number of samples used by researchers was 80 customers. Data were analyzed using multiple linear regression analysis method. The results showed that Creativity and Innovation had a positive and significant effect on Business Success at PT Abdya Centra Perabot. The results of this study are supported by the value of R square (R2) = 0.806 or 80.6%, which means that Creativity and Innovation simultaneously have an influence of 80.6% on Business Success at PT Abdya Centra Perabot. While the remaining 19.4% is influenced by other factors originating from outside this research model such as perceived value, service quality, price, segmentation, targeting and positioning. The purpose of this study is to determine the effect of Personal Selling, Sales Promotion and Brand Equity on Sales Volume at PT. Uni Diesel.
The Influence of Integrated Marketing Communication and Brand Equity on Sales Volume of Pt. Medan Diesel Union Putri Mauliza
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 1 (2023): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i1.329

Abstract

The purpose of this study is to determine the effect of Personal Selling, Sales Promotion and Brand Equity on Sales Volume at PT. Uni Diesel. The population in this study are customers of PT. Uni Diesel totaling 4.907 customers. The technique of determining the samples used in this study is Slovin formula and totaling 98 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses with descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t test results show Personal Selling variable had a positive and significant on Sales Volume at PT. Uni Diesel. Sales Promotion variable had a positive and significant on Sales Volume at PT. Uni Diesel. Brand Equity variable variable had a positive and significant on Sales Volume at PT. Uni Diesel. The F test results show that the independent variables Personal Selling, Sales Promotion and Brand Equity adjusted for the variable Sales Volume. Test results of the coefficient of determination (R2) indicate that Sales Volume variable are supported by Personal Selling, Sales Promotion and Brand Equity variables.
Literature: Comparison Financial Literacy In The World Milenial VS Gen Z Etty Sri Wahyuni; Putri Mauliza; Sri Yanti
Digital Innovation : International Journal of Management Vol. 1 No. 3 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i3.44

Abstract

This study provides a comprehensive comparative analysis of financial literacy among Millennials and Generation Z across various global contexts, drawing on recent data from major international surveys. The research examines key indicators of financial knowledge, behaviors, and attitudes, revealing a complex landscape characterized by both promising developments and significant challenges. While both generations demonstrate increased engagement with digital financial services, there often remains a gap between their technological savviness and comprehensive financial understanding. The analysis highlights significant regional disparities in financial literacy, influenced by factors such as digital technology prevalence, education systems, economic environments, and cultural attitudes. The study underscores the profound impact of technology on financial literacy and emphasizes the need for tailored financial education incorporating digital literacy and critical thinking skills. Policy implications include developing comprehensive national strategies for financial literacy and fostering international cooperation. This research contributes valuable insights for educators, policymakers, and financial institutions to enhance financial capability among young adults globally in an increasingly complex financial landscape.
Pengaruh Rasio Keuangan Terhadap Return Saham Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Rusmina, Cut; maksalmina; Filia Hanum; Putri Mauliza
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3402

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh rasio keuangan terhadap return saham secara parsial atau total pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020-2023. Rasio-rasio keuangan yang diteliti adalah rasio likuiditas umum (CR), rasio utang terhadap ekuitas (DER), return on aset (ROA), total perputaran aset (TATO), dan price-to-book rasio (PBV). Ruang lingkup penelitian ini mencakup perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2020 hingga 2023. Sampel dari penelitian ini diambil dari 62 perusahaan manufaktur ditentukan dengan menggunakan metode purposive sampling. Teknik pengumpulan data yang digunakan adalah dokumenter. Metode analisis data menggunakan regresi linier berganda. Hasil penelitian ini secara parsial menunjukkan bahwa variabel CR dan TATO berpengaruh positif terhadap return saham, DER berpengaruh negatif, sedangkan ROA dan PBV tidak berpengaruh. Sedangkan variabel CR, DER, ROA, TATO, dan PBV berpengaruh terhadap return saham. Hasil uji koefisien determinasi (adjusted R2) menunjukkan nilai sebesar 0,322 yang menunjukkan bahwa variabel CR, DER, ROA, TATO, dan PBV berpengaruh terhadap return saham pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). menunjukkan bahwa Jumlah tersebut meningkat sebesar 32,2% dari tahun 2020 ke tahun 2023.
Co-Authors Aprilda Yanti Ari Prabowo Arliansyah Dalimunthe Ema Kirani Etty Sri Wahyuni Filia Hanum Fitriliana Fitriliana Henry Aspan Hilmayada Hilmayada Juwita Juwita Kaida Rahmawati Kartini Kartini Khaira Rizfia Fachrudin Magfirah Magfirah Maksalmina Nadia Maulizhar Nolla Puspita Dewi Putri Amalia RADHIANA Rajiatul Mawaddah Ramadhan, Faris Rusmina, Cut Shinta Salsabila Sri Yanti Tri Auri Yanti Wahyu Khafidah Zahara Meutia