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All Journal International Journal of Social Science Media Bina Ilmiah
Sukmadi Sukmadi
POLTEKPAR NHI BANDUNG
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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THE PENTAHELIX MODEL IN SYNERGIZING SECTORS TOURISM IN WEST JAVA TO IMPROVE LOCAL ECONOMY Sukmadi Sukmadi
International Journal of Social Science Vol. 2 No. 4: December 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i4.4165

Abstract

West Java Province is a large province with various Regencies and Cities with a strategic location in its economic activities, especially in tourism. The development of tourism in West Java will provide a positive value to the growth in the number of both domestic and foreign tourists visiting West Java. One of the strategies launched by the government in tourism development is through the use of the Pentahelix Model. Pentahelix has an important role to play in supporting shared innovation goals and pentahelix contributing to regional socio-economic progress. Based on the discussion that has been concluded, it can be concluded that the Culture and Tourism Office in West Java should carry out optimal planning in managing and developing tourist objects by creating a sustainable program, making short, medium and long term targets as guidelines or benchmarks for targets to be achieved. The mobilizing function carried out by the Disbudpar does not only form coordination activities in the field of monitoring potential tourist objects, available facilities and infrastructure but also focuses dominantly on empowering existing human resources in potential villages/regions in West Java by providing various coaching and training, inviting experts to impart special knowledge to the public. The Provincial Government through Disbudpar must be more creative in getting support, must be more able to make them interested and must further enhance collaboration with the 5 stakeholders based on the pentahelix model, so that all aspects involved in parwiata activities can synergize with each other to achieve improvement and development of the local economy.
STRATEGI PENGEMBANGAN DIGITAL TOURISM DALAM MENINGKATKAN KUNJUNGAN WISATAWAN KE DESA WISATA ALAM ENDAH KECAMATAN RANCABALI, KABUPATEN BANDUNG Sukmadi Sukmadi; Andar Danova L. Goeltom; Haryadi Darmawan; Violetta Simatupang; Wisnu Bawa Tarunajaya
Media Bina Ilmiah Vol. 17 No. 6: Januari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i6.239

Abstract

This study aims to identify and analyse digital tourism development strategies in increasing tourist visits to the Alam Endah tourist village, Rancabali District, Bandung Regency. The method used in this study is a descriptive qualitative method with a case study approach. Sources of data in this study are primary funds and secondary data. Primary data were obtained through interviews and field observations. While the data analysis technique used is data analysis using the interactive model of analysis developed by Miles and Hubermann. The results showed that (1) the digital tourism development strategy in the Alam Endah tourism village was still focused on the use of social media such as Instagram, Tiktok, Facebook and other social media; (2) factors that influence the increase in tourist visits to the Alamendah Tourism Village include tour packages for glamping activities and sports tourism as well as plantation tourism; (3) The digital tourism development strategy can increase tourist visits to the Alamendah Tourism Village, this is marked by the increasing number of reservations and access traffic through the Jadesta website and other digital media.
Co-Authors Andar Danova L. Goeltom Haryadi Darmawan Violetta Simatupang Wisnu Bawa Tarunajaya