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All Journal Jurnal Sosial Humaniora dan Pendidikan (JUSHPEN)
Marciella Elyanta
Medan Tourism Polytechnic
Education Social Sciences

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TOURISM MARKETING MIX FOR INCREASING TOURIST VISIT IN DENAI LAMA TOURISM VILLAGE Ria Natalia Tamba; Marciella Elyanta; Sumihar Sebastiana
Jurnal Sosial Humaniora dan Pendidikan Vol. 1 No. 3 (2022): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

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The purposes of this study include: to analyze the marketing mix in Denai Lama Tourism Village based on tourist characteristics to increase tourist visits in Denai Lama Tourism Village. This study uses a quantitative-qualitative approach or mix method. The data used in this study are primary data and secondary data. This study used the method of observation, interviews and questionnaires. Questionnaires were used to determine and analyze the characteristics of tourists and the marketing mix in the Tourism Village of Denai Lama. The number of samples was determined using Slovin's theory, and 100 samples were obtained. The results of the questionnaire were processed using Microsoft Excel calculations with the presentation of the data using a pie chart. The results of this study indicate that the characteristics of tourists in Denai Lama Tourism Village are dominated by age: 21-30 years old, educational background: high school, income Rp. 1,100,000- Rp. 2.000.000, Gender: Women with family cycle: Married Children aged 2-12 years. Based on the psychographic aspect of the mid-centric tourist type. The application of the marketing mix in the Denai Lama Tourism Village has been implemented well, but there are still certain things that must be considered and improved so that tourists increase. Of the 7Ps of the marketing mix in the Denai Lama Tourism Village, the elements of Place, Physical Evidence and Promotion have the lowest value among other elements, so the marketing mix elements really need to be considered and improved to increase tourist visits in the Denai Lama Tourism Village.
POSITION OF TOURISM DESTINATION AREA DEVELOPMENT BASED ON TOURISM AREA CYCLE OF EVOLUTION TAMAN WISATA IMAN SITINJO Rejeki Situmorang; Anwari Masatip; Marciella Elyanta
Jurnal Sosial Humaniora dan Pendidikan Vol. 1 No. 3 (2022): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

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Abstract

This study was aimed to analyze the position of the development tourist destination of Taman Wisata Iman Sitinjo at Dairi Regency. This research used descriptive qualitative research. The technique of data collection of this research was through observation, in-depth interviews, and documentation methods. The results of this study indicated that the position of developing tourist destinations in Taman Wisata Iman Sitinjo was in a stagnation position. In this phase, the challenges that will be faced by managers in the development of the Taman Wisata Iman Sitinjo were by creating new innovations, they are :  (1) Involving local communities related to development in order to create new innovations, (2) Conducting trainings, seminars and meetings that can improve the quality of the performance of officers in service, (3) Identify or evaluate the performance of freelance daily workers, (4) Build and improve tourism facilities and infrastructure maintenance, (5) Organize new attractions both naturally, man-made and culturally, and (6) Creating a simple Internet Reservation System (IRS) to facilitate online checking, ordering and payment. It was concluded that the position of developing tourist destinations in the Taman Wisata Iman Sitinjo was in the stagnation stage based on the facts on the ground.
Co-Authors Anwari Masatip Rejeki Situmorang Ria Natalia Tamba Sumihar Sebastiana