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TOURISM MARKETING MIX FOR INCREASING TOURIST VISIT IN DENAI LAMA TOURISM VILLAGE Ria Natalia Tamba; Marciella Elyanta; Sumihar Sebastiana
Jurnal Sosial Humaniora dan Pendidikan Vol. 1 No. 3 (2022): Desember : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Asosiasi Dosen Muda Indonesia

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The purposes of this study include: to analyze the marketing mix in Denai Lama Tourism Village based on tourist characteristics to increase tourist visits in Denai Lama Tourism Village. This study uses a quantitative-qualitative approach or mix method. The data used in this study are primary data and secondary data. This study used the method of observation, interviews and questionnaires. Questionnaires were used to determine and analyze the characteristics of tourists and the marketing mix in the Tourism Village of Denai Lama. The number of samples was determined using Slovin's theory, and 100 samples were obtained. The results of the questionnaire were processed using Microsoft Excel calculations with the presentation of the data using a pie chart. The results of this study indicate that the characteristics of tourists in Denai Lama Tourism Village are dominated by age: 21-30 years old, educational background: high school, income Rp. 1,100,000- Rp. 2.000.000, Gender: Women with family cycle: Married Children aged 2-12 years. Based on the psychographic aspect of the mid-centric tourist type. The application of the marketing mix in the Denai Lama Tourism Village has been implemented well, but there are still certain things that must be considered and improved so that tourists increase. Of the 7Ps of the marketing mix in the Denai Lama Tourism Village, the elements of Place, Physical Evidence and Promotion have the lowest value among other elements, so the marketing mix elements really need to be considered and improved to increase tourist visits in the Denai Lama Tourism Village.

Sigapiton Tourism Village Development Strategy, Ajibata District, Toba Regency Frengki Simbolon; Anwari Masatip; Sumihar Sebastiana
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 1 (2023): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Sigapiton Village is one of the villages designated as a tourist village in Toba Regency based on the decision of the Toba Regent Number 665 of 2020, Sigapiton Village is designated as a Tourism Village. Sigapiton Tourism Village has the potential of a tourist attraction, but has not been developed to its full potential. This study aims to identify and describe the profile of potential tourist attractions owned by Sigapiton Tourism Village, identify and analyze internal and external factors that influence the development of Sigapiton Tourism Village, and develop tourism development strategies in Selulung Tourism Village. This study uses a qualitative method with the analysis of IFE, EFE, IE. Data collection was done by observation, interviews, Focus Group Discussion, giving questionnaires, examining documents and literature studies. The tourism potential of the Sigapiton Tourism Village is the potential for natural, cultural and man-made tourist attractions. Internal factors that influence the development of the Sigapiton Tourism Village are its natural and cultural attractions, tourism facilities, human resources and commitment to building a tourist village. External factors that influence are market trends (alternative tourism), well-known tourist destinations (Situmurun waterfall), Sister Village has been established between Silima Lombu and Sigapiton Tourism Village, and support from the government. The development strategy that can be applied in the Sigapiton Tourism Village is to develop tour packages that prioritize culture, art, local traditions, and agro-tourism, create interesting content marketing and carry out promotions, and build synergy with the surrounding tourist villages in Ajibata sub-district, Kabupaten Sigapiton. Toba.

Ecotourism as Tourist Attraction Development: Systematic Literature Review Sumihar Sebastiana Sitompul
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.8376

Ecotourism is a form or concept of special interest tourism because it can be said to be the opposite of mass or conventional tourism. In managing ecotourism, nature and its environment are the main resources that must be managed carefully. The Quebec Declaration explains that ecotourism is a form of tourism that adopts the principles of sustainable tourism which differentiates it from other forms of tourism. In practice, it can be seen in the form of tourism that actively contributes to nature and cultural conservation activities, involves local communities in planning, developing, and managing tourism and makes a positive contribution to their welfare, and is carried out in the form of independent tourism or organized in the form of small groups. Where is the research objective? is to study ecotourism as tourist attraction development: Systematic Literature Review. This review was conducted based on state-of-the-art methods using the preferred reporting items for reviews and meta-analyses (PRISMA) guidelines. The results of this research explain that there are several principles for developing ecotourism, namely conservation principles, community participation principles, and economic principles; The impact of ecotourism development, namely: The impact of ecotourism on social aspects, The impact of ecotourism on economic aspects and the Ecotourism development strategy, namely: Identifying factors that influence the development of ecotourism, Determining several key factors in ecotourism development which are studied based on discussions with ecotourism experts, institutional experts and study of literature.”

Sigapiton Tourism Village Development Strategy, Ajibata District, Toba Regency Frengki Simbolon; Anwari Masatip; Sumihar Sebastiana
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 1 (2023): Januari : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i1.119

Sigapiton Village is one of the villages designated as a tourist village in Toba Regency based on the decision of the Toba Regent Number 665 of 2020, Sigapiton Village is designated as a Tourism Village. Sigapiton Tourism Village has the potential of a tourist attraction, but has not been developed to its full potential. This study aims to identify and describe the profile of potential tourist attractions owned by Sigapiton Tourism Village, identify and analyze internal and external factors that influence the development of Sigapiton Tourism Village, and develop tourism development strategies in Selulung Tourism Village. This study uses a qualitative method with the analysis of IFE, EFE, IE. Data collection was done by observation, interviews, Focus Group Discussion, giving questionnaires, examining documents and literature studies. The tourism potential of the Sigapiton Tourism Village is the potential for natural, cultural and man-made tourist attractions. Internal factors that influence the development of the Sigapiton Tourism Village are its natural and cultural attractions, tourism facilities, human resources and commitment to building a tourist village. External factors that influence are market trends (alternative tourism), well-known tourist destinations (Situmurun waterfall), Sister Village has been established between Silima Lombu and Sigapiton Tourism Village, and support from the government. The development strategy that can be applied in the Sigapiton Tourism Village is to develop tour packages that prioritize culture, art, local traditions, and agro-tourism, create interesting content marketing and carry out promotions, and build synergy with the surrounding tourist villages in Ajibata sub-district, Kabupaten Sigapiton. Toba.

Pengaruh Disiplin Karyawan Terhadap Hasil Kerja Departemen Housekeeping Di The Reiz Suites Hotel Medan Michael Tambunan; Sumihar Sebastiana; Dina Yunita
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 3 No 2 (2023): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v3i2.525

The research method uses quantitative methods using validity tests, reliability tests, descriptive tests, simple linear regression analysis techniques,F tests, T tests. Data processing was carried out using SPSS (Statistical Package for Social Science) version 25.0 for windows. From the results of the study it is known that the effect of work discipline on the work of the housekeeping department at The Reiz Suites Hotel Medan, indicating that employee discipline (X) has no positive and significant effect on the work results of the Housekeeping Department employees (Y) can be calculated from the value of the Coefficient of Determination (R2 ) is equal to 0.025, which means that the influence of the independent variable on the dependent variable simultaneously is 0.25%, the remaining 97.5% is influenced by other causes not examined by the researcher.

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