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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmiah Mahasiswa FEB Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Abdi Masyarakat Indonesia JOMPA ABDI: Jurnal Pengabdian Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Nusantara Berbakti Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Innovation, Technology, and Entrepreneurship Journal
Cesya Rizkika Parahiyanti
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Inisiasi Pengembangan Destinasi Wisata Alam Coban Kembar Melalui Konsep Master Plan pada Desa Gajahrejo Kabupaten Malang Cesya Rizkika Parahiyanti; Titis Shinta Dhewi; Ita Prihatining Wilujeng; Berliana Septi Anggraini; Aulia Fazhra Yuninda
Jurnal Abdi Masyarakat Indonesia Vol 3 No 6 (2023): JAMSI - November 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.973

Abstract

Sebagai salah satu desa dengan kekayaan alam, Gajahrejo yang terletak di Kabupaten Malang, Jawa Timur, memiliki banyak potensi untuk dikembangkan sebagai obyek wisata berbasis wisata alam. Salah satu obyek yang saat ini sedang menjadi perhatian pemerintah desa adalah Coban Kembar. Kegiatan pengabdian masyarakat ini bertujuan untuk membantu inisiasi pengajuan destimasi Coban Kembar sebagai salah satu obyek wisata di Desa Gajahrejo dengan rancangan master plan. Dari master plan yang telah dirancang, tim melakukan kegiatan diseminasi dan membuka kesempatan bagi masyarakat desa Gajahrejo untuk berdiskusi mengenai rancangan tersebut. Hasil dari master plan ini nantinya akan menjadi salah satu bahan dalam isian proposal pengajuan destinasi wisata Coban Kembar. Selain itu, tim pengabdian masyarakat juga mengundang narasumber dari Joko Roro Kabupaten Malang untuk memberikan workshop berupa tata cara penyambutan tamu di sebuah obyek wisata serta penjelasan mengenai pariwisata berkelanjutan bagi para peserta.
Peran Central Education dalam Mendorong Transformasi Desa Wisata Kampung Bawang Merah Purworejo Erina Agustin; Dwi Ariffatus Sholihah; Cesya Rizkika Parahiyanti
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 1 No. 6 (2023): November : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v1i6.61

Abstract

Purworejo Village is one of the villages in Ngantang Subdistrict that has a lot of potential. One of the prominent potentials is agricultural products, especially shallots. Purworejo village is one of the best suppliers of shallots in Indonesia. This makes many people come to Purworejo Village to conduct research related to shallots. Where this can make Purworejo Village has the potential to become an Educational Tourism Village, but the surrounding community is still unable to utilize it. With the existence of Central Education, it can encourage Purworejo Village to become an Educational Tourism Village. Devotion is carried out in increasing the development of the Purworejo Shallot Village Tourism Village through the role of Central Education. With the Participatory Rural Appraisal (PRA) method through initial observations, conducting forum group discussions with lecturers and resource persons, then conducting educational and mentoring activities, followed by follow-up activities and ending with evaluation actions. This method is applied with the intervention of the Purworejo Village community directly in this service.
Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State Parahiyanti, Cesya Rizkika; Dimara, Noach Iriandi
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10926

Abstract

Technology has taken a significant role in digital marketing. The presence of live streaming trades has formed a new trend for brands to increase their sales. Telepresence takes a significant role in forming brand trust and flow state which then can drive the audience to do impulsive buying. This research aims to examine the effect of variable telepresence, brand trust, and flow state to impulsive buying on Tiktokshop live streaming activities by EatSambel. The population in this research the users of Tiktok application who ever watched the live streaming of EatSambel with 228 samples which is chosen by purposive sampling technique and the data collecting used questionnaires. The research analysis used SEM-PLS which is managed by SmartPLS 3 software. The result of the data showed that telepresence has positively and significantly effect to impulsive buying, brand trust, and flow state. Flow state also has positively and significantly effect towards impulsive buying, while the effect of brand trust to impulsive buying is not significant. These findings provide a practical understanding of the quality of telepresence and interesting interactions in live streaming that can be considered by marketers to increase sales by encouraging impulsive buying behaviour in consumers.
Co-Authors Ananda Sabil Hussein Andro Agil Nur Rakhmad Arum Prasasti Aulia Fazhra Yuninda B M Purwanto Berliana Septi Anggraini Darma, Nabila Rafifah Dimara, Noach Iriandi Dwi Ariffatus Sholihah Erina Agustin Eva Yunitasari Handri Dian Wahyudi Irvan Pratama Ita Prihatining Wilujeng Kurniawan, Dediek Tri Rizky Firmansyah Siska Nurnaningati Stevanny Elsa Dyah Ayu Rigan Titis Shinta Dhewi, Titis Yana Respati Dewi