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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmiah Mahasiswa FEB Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Abdi Masyarakat Indonesia JOMPA ABDI: Jurnal Pengabdian Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Nusantara Berbakti Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Innovation, Technology, and Entrepreneurship Journal
Cesya Rizkika Parahiyanti
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

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Peran Central Education dalam Mendorong Transformasi Desa Wisata Kampung Bawang Merah Purworejo Erina Agustin; Dwi Ariffatus Sholihah; Cesya Rizkika Parahiyanti
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 1 No. 6 (2023): November : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v1i6.61

Abstract

Purworejo Village is one of the villages in Ngantang Subdistrict that has a lot of potential. One of the prominent potentials is agricultural products, especially shallots. Purworejo village is one of the best suppliers of shallots in Indonesia. This makes many people come to Purworejo Village to conduct research related to shallots. Where this can make Purworejo Village has the potential to become an Educational Tourism Village, but the surrounding community is still unable to utilize it. With the existence of Central Education, it can encourage Purworejo Village to become an Educational Tourism Village. Devotion is carried out in increasing the development of the Purworejo Shallot Village Tourism Village through the role of Central Education. With the Participatory Rural Appraisal (PRA) method through initial observations, conducting forum group discussions with lecturers and resource persons, then conducting educational and mentoring activities, followed by follow-up activities and ending with evaluation actions. This method is applied with the intervention of the Purworejo Village community directly in this service.
Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State Parahiyanti, Cesya Rizkika; Dimara, Noach Iriandi
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.10926

Abstract

Technology has taken a significant role in digital marketing. The presence of live streaming trades has formed a new trend for brands to increase their sales. Telepresence takes a significant role in forming brand trust and flow state which then can drive the audience to do impulsive buying. This research aims to examine the effect of variable telepresence, brand trust, and flow state to impulsive buying on Tiktokshop live streaming activities by EatSambel. The population in this research the users of Tiktok application who ever watched the live streaming of EatSambel with 228 samples which is chosen by purposive sampling technique and the data collecting used questionnaires. The research analysis used SEM-PLS which is managed by SmartPLS 3 software. The result of the data showed that telepresence has positively and significantly effect to impulsive buying, brand trust, and flow state. Flow state also has positively and significantly effect towards impulsive buying, while the effect of brand trust to impulsive buying is not significant. These findings provide a practical understanding of the quality of telepresence and interesting interactions in live streaming that can be considered by marketers to increase sales by encouraging impulsive buying behaviour in consumers.
The Role of Event Brand Awareness in Creating Event Brand Image, Event Brand Quality, and Revisit Intention (a Lesson from Ijen Car Free Day) Parahiyanti, Cesya Rizkika; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in  the case of achieving some specific outcomes. Specifically, the purpose of conducting an event is gathering people in a moment to do similar activity which leads to the formation of communities as part of social interaction in a society. Apart its role in creating communities, an event is also recognized as an essential marketing tool in branding of particular destination. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective  in the tourism context. Brand equity is constructed by four dimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze  the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI.Keywords: EBA, EBI, EBQ, ERI
The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day Parahiyanti, Cesya Rizkika; Hussein, Ananda Sabil
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 2 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2014.003.02.1

Abstract

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in the case of achieving some specific outcomes. An event is also recognized as an essential marketing tool in branding of particular destination. It has a powerful function to make a differentiation between one destination and others. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective in the tourism context. Brand equity is constructed by four multidimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI. The significance movement of this study could be useful measurement in assessing event brand equity management in the future.
Community Based Tourism : Strategi Wujudkan One Village One Destination Melalui Program Wisata Desa Kampung Bawang Merah Purworejo Siska Nurnaningati; Irvan Pratama; Cesya Rizkika Parahiyanti
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.254

Abstract

Rural economic development aims to create an environment that allows people to have a high life expectancy. The Malang Regency Government has launched the One Village One Destination program which demands that every village can produce competitive tourism products by utilizing local resources. Purworejo Village is a village located in Ngantang District with the majority of their livelihood being shallot farmers. Purworejo village was also crowned as a national model village producing high quality shallots, so many elements of society visited to learn about shallot management. The natural beauty and original culture of the village are additional potential that can be managed further to support the realization of Kampung Bawang Merah Village Tourism. The method used in this mentoring is a classical and individual approach. The subjects of this activity were 45 people from the Farmer's Group, PKK Mothers, youth organizations and the village government. The socialization and training participants received the results of this activity well. The results of this training will be used as a reference in preparing to develop human resources in managing tourist attractions and collaborating with partners as an embodiment of the Community Based Tourism (CBT) strategy.
Co-Authors Ananda Sabil Hussein Andro Agil Nur Rakhmad Arum Prasasti Aulia Fazhra Yuninda B M Purwanto Berliana Septi Anggraini Darma, Nabila Rafifah Dimara, Noach Iriandi Dwi Ariffatus Sholihah Erina Agustin Eva Yunitasari Handri Dian Wahyudi Irvan Pratama Ita Prihatining Wilujeng Kurniawan, Dediek Tri Rizky Firmansyah Siska Nurnaningati Stevanny Elsa Dyah Ayu Rigan Titis Shinta Dhewi, Titis Yana Respati Dewi