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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Gelaria Yaumal Akbar
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Decision Sciences, Operations Research & Management

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PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI DEALER SENTRAL MOTOR YAMAHA CABANG SUKABUMI Dwi Rachmawati; Gelaria Yaumal Akbar; Udriyah Udriyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1094

Abstract

Promotion is a way for a company to have a role to inform, persuade, andremind potential customers of products that are created to create a demand. Thepurchase decision is a decision that is influenced by several factors that will makeconsumers consider everything and in the end consumers buy the brand they likethe most. This research aims to see how a person's decision to buy a product is seenfrom the promotion made by a company for its product. This study examines theeffect of promotion on product purchase decisions at Dealer Sentral Motor YamahaSukabumi Branch. The results showed that promotion has a close relationship withpurchasing decisions, furthermore promotion has a significant positive effect onpurchasing decisions. This indicates that if promotion increases, purchasingdecisions will also increase.
Co-Authors Dwi Rachmawati Udriyah