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Achmad Agus Prioyono
Universitas Islam Malang
Economics, Econometrics & Finance

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Pengaruh Media Sosial, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Masa Pandemi Covid-19 (Study Kasus Om.Kopi) Fairuz Dary Hanif; Achmad Agus Prioyono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of social media, brand image, and product quality on purchasing decisions in the midst of the COVID-19 pandemic. This study uses a quantitative approach with the method used in this study is multiple linear regression with the help of the sspss 20 program and using a sample of 200 respondents.The results of this study are the variables of social media, brand image, and product quality simultaneously have a positive and significant effect on purchasing decisions in the midst of the COVID-19 pandemic. Keywords: Social Media, Brand Image, Product Quality.
Pengaruh Kualitas Pelayanan, Suasana Toko Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Toko Bangunan UD. Barokah, Buring, Kota Malang Aurel Aini Auliya; Achmad Agus Prioyono; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of service quality, store atmosphere, and promotion on purchasing decisions at UD. Barokah (study on TB consumers. UD. Barokah Buring, Malang City). The method used is descriptive research analysis with quantitative data types. The sample in this study amounted to 80 respondents with the technique used in this study purposive sampling. The results of the study show that service quality, store atmosphere, and promotions have a significant effect on purchasing decisions. Service quality has a significant effect on purchasing decisions. Store atmosphere has a significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions. Keywords: Service Quality, Store Atmosphere, Promotions, And Purchasing Decisions
Co-Authors Andi Normaladewi Aurel Aini Auliya Eris Dianawati Fairuz Dary Hanif Muhammad Ajye Saputra Restu Millaningtyas