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All Journal Milestone: Journal of Strategic Management Indonesian Marketing Journal Proceeding National Conference Business, Management, and Accounting (NCBMA)
Daniel Peterson Silaban
Universitas Sam Ratulangi
Economics, Econometrics & Finance Social Sciences

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Challenges in Business Analytics Implementation: A Comprehensive Review Using TOE Framework Daniel Peterson Silaban
Milestone: Journal of Strategic Management Vol. 2 No. 2 September 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i2.5953

Abstract

Business analytics are changing how firms treat data. Using analytics, firms possess the capability to capture greater insights and predict the future, hence better decision-making process. However, the implementation of analytics in business has to be carried within the complexity of organization, technology, and environment. Given the complexity, this study aims to identify the challenge faced by firms across industries. The TOE framework is utilized to construct a more comprehensive framework of the challenges. Past studies related to implementation of business analytics are gathered and processed using literature review method. This study helps Asian firms to be more anticipative by providing a holistic and clearer view of challenges in adopting business analytics.
OPERATIONALIZATION OF MARKETING CAPABILITIES IN THE CONTEXT OF ANALYTICS TECHNOLOGY ADOPTION Daniel Peterson Silaban; Stanss L. H. V. J. Lapian; Altje L. Tumbel; Frederik G. Worang; Imelda W. J. Ogi
Indonesian Marketing Journal Vol. 3, No. 1, April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v3i1.7007

Abstract

The advent of analytics has been considered as a revolution in how firms treat data. However, the implementation of this technology is still an issue for researchers and practitioners. Many business leaders still reluctant to adopt this technology since it is still unclear how analytics adds value on firms. There are limited studies that incorporate analytics and capabilities, particularly in marketing. Moreover, there is also lack of empirical studies that cover the adaptive side of marketing capabilities. This study aims to close the gap by constructing a sound and holistic measurement of firms’ marketing capabilities (MCs) to measure the impact of analytics-related adoption. Integrative literature review was carried out to synthesize previous MCs constructs. Then, analysis was conducted to develop a new construct of MCs measurement. The result of this study proposes a more detailed and comprehensive framework in understanding the impact of marketing analytics (MA) adoption on all dimensions of MCs, including adaptive side of MCs.
DOES TAX PLANNING AFFECT FIRM VALUE OF EUROPEAN COMPANIES? Daniel Peterson Silaban
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this research is to examine whether firms’ tax planning behavior affect firm value in European companies. In this research, tax planning is measured using Cash Effective Tax Rate (CETR) and Book Tax Difference (BTD) on company value, which is measured using Price-Earnings Ratio. The purpose of doing tax planning is to streamline corporate tax expenditures following applicable regulations. Thus, the existence of corporate tax planning enables the management to estimate firm’s tax expenses. The control variables used in this study are Size and Leverage. The samples used in this study a sample of 10 finance service-related firms listed in the Euronext 100 index for the period from 2018 to 2022. This study uses the EViews 10 test tool and uses a multiple regression test. Results found that BTD has significant impact toward Firm Value, with negative relationship, where CETR has no impact towards Firm Value.
Co-Authors Altje L. Tumbel Frederik G. Worang Imelda W. J. Ogi Stanss L. H. V. J. Lapian