Article Per Year (5 Year)
p-Index From 2021 - 2026
0.835
P-Index
This Author published in this journals
All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal of Political Issues Jurnal Multidisiplin Madani (MUDIMA) Mamangan Social Science Journal
Rudi Sutanto, Rudi
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Mamangan Social Science Journal

 1 
Framing Political Success: A Rhetorical Discourse Analysis Of The ‘Gerbang Baru Nusantara’ Jargon In East Java 2024 Sutanto, Rudi; Boer, Rino Febrianno
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.9968

Abstract

This study analyzes the political communication strategy of Khofifah Indar Parawansa and Emil Elestianto Dardak in the 2024 East Java Gubernatorial Election. The focus of the study lies in the use of the slogan “Gerbang Baru Nusantara,” which serves not only as a campaign tagline but also as a rhetorical instrument to shape public opinion and media discourse. The analysis shows that ethos was employed to emphasize credibility and bureaucratic experience; pathos to build emotional connections grounded in local identity; and logos through the presentation of concrete programs such as MSME digitalization and regional connectivity development. Within the framework of agenda setting, the slogan successfully redirected public attention to strategic development issues positioning East Java as a significant part of the national development scheme. The slogan was consistently used across various communication channels speeches, social media, public debates, and mass media coverage thus creating collective resonance. The integration of classical rhetoric and agenda-setting strategy illustrates that effective political communication relies not only on linguistic symbolism but also on the ability to manage perception and construct political identity. “Gerbang Baru Nusantara” emerges as a strategic discursive symbol in consolidating electoral support at the regional level
Co-Authors A. Daniela, Nurfaizah Aliyah, Yurizki Boer, Rino Febrianno Gilang Rezeki, Gilang Ida Bagus Alit Ilyansyah, Muh. Mahroza, Jonny Narahara, Sean Prakoso, Lukman Yudho Sri Patmi, Sri Tasdik Mustika Alam, Tasdik Mustika