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All Journal Jurnal Pengabdian Kepada Masyarakat AT-TIJARAH: Journal Islamic Banking and Finance Research
Arif Mubarok
IAIN Palangka Raya
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Sosialisasi dan Strategi Personal Selling Penerimaan Mahasiswa Baru Fakultas Ekonomi dan Bisnis Iain Palangkaraya dalam Kondisi Pandemi Covid-19 Sofyan Hakim; Arif Mubarok; Hilmi Satria Himawan; Hanief Monady
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2022): November 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v2i2.1193

Abstract

COVID-19 has hit the world and has had a major effect on all activities and sectors of the community's economy in the world. This impact also affects state universities' ability to recruit new students, so it requires a strategy to be able to compete with other universities. This research was conducted to determine the strategy carried out by the Faculty of Economics and Business at the Islamic State University of Palangka Raya to attract new students using descriptive-qualitative methods. Data to support this research is sourced from primary data obtained through interviews with the parties concerned and secondary data obtained from various data and documents. This research refers to the theory of personal selling strategies, which includes four strategy processes, namely: attention stage, interest stage, desire stage, and action stage, based on the results of interviews, observations, and other data collection. The results of this socialization show that the campus in accordance with its strategy of netting new students is applying an excellent process.
STRATEGI FUNDRAISING ZAKAT PADA LAZ NURUL FIKRI KALIMANTAN TENGAH Zulkifli; Arif Mubarok; Faris Rafi Asshiddik Ravieq
AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah Vol. 4 No. 1 (2022): AT-TIJARAH: Jurnal Penelitian Keuangan dan Perbankan Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam - IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/attijarah.v4i1.431

Abstract

The peak of the increase in the collection of social funds by LAZ Nurul Fikri, Central Kalimantan, was when the forest fire disaster and caused smog that hit various areas in Central Kalimantan in 2016. LAZ Nurul Fikri is widely known both in Central Kalimantan itself and from outside the Central Kalimantan region. Since the outbreak of the pandemic, LAZ Nurul Fikri has experienced a decline in associations, but LAZ Nurul Fikri can still survive until now by making various changes to the zakat management strategy, especially the fundraising strategy. This study aims to determine the fundraising strategy of zakat funds implemented by LAZ Nurul Fikri Central Kalimantan. The research method used is qualitative-descriptive research, then the data is processed by triangulation method. The results of this study indicate that the LAZ Nurul Fikri strategy in Central Kalimantan is oriented to muzakki segmentation, and the collection system has undergone a change from direct fundraising, starting to shift to indirect fundraising since the pandemic. There are nine main fundraising strategies for LAZ Nurul Fikri, namely customer segment, value propositions, channels, revenue streams, customer relationships, key resources, key activities, key partnerships, cost structure.
Co-Authors Faris Rafi Asshiddik Ravieq Hanief Monady Hilmi Satria Himawan Sofyan Hakim Zulkifli